Category Archives: Importance of Tourism

Travel Experts to Discuss Lessons from COVID-19 on Tourism in a Changing Climate

Jokulsarlon Glacier, Iceland. The travel and tourism industry, which sustains environments, cultures and economies in communities around the world, faces twin crises of climate change and COVID-19. The Center for Responsible Travel (CREST) is hosting a free 2020 World Tourism Day Webinar on Tuesday, September 29 © Karen Rubin/goingplacesfarandnear.

Join the Center for Responsible Travel (CREST) for a 2020 World Tourism Day Webinar entitled Lessons from COVID-19 for Tourism in a Changing Climate, Tuesday, September 29, 11:00 am–12:30 pm EST

Registration for this free event is now open, and space is limited.

CREST’s annual meta-analysis, The Case for Responsible Travel: Trends & Statistics, will share key studies on COVID-19 and climate change and the lessons that may be applied from the former to meet the challenges of the latter. CREST’s World Tourism Day Webinar will share the report’s key findings and will bring together experts to discuss consumer, business, and destination trends in the context of recovery. 

Distinguished speakers will explore the unprecedented opportunity to mitigate two existential threats, climate change and COVID-19, with one coordinated approach, truly making the world a safer, more equitable, and more resilient place for all.

Panelists will include:

The latest report, The Case for Responsible Travel: Trends & Statistics 2020, a special edition on lessons from COVID-19 for tourism in a changing climate, comes at an unprecedented time due to the COVID-19 pandemic. COVID-19 has highlighted the immense need and value of tourism, while fundamentally changing the way destinations, businesses, and travelers will plan, manage, and experience tourism. At the same time, climate change remains an existential threat that has real consequences for destinations and communities everywhere.

The report includes a special focus on the two major crises facing our world today: climate change and COVID-19. Sharing cutting-edge research and examples, the report describes how travelers, tourism businesses, and destinations are implementing workable, sustainable solutions to support our planet and its people. The report also provides an overview of what consumers, businesses, and destinations are experiencing during COVID-19 and offers sustainable solutions that can help the tourism industry on a road to responsible recovery.

“Crisis often breeds innovation, and destination communities and businesses must now take the time to reconsider the path forward,” said Gregory Miller, Executive Director of CREST. “As we look to the future of tourism, the same rigor and dedication that is needed to adapt to the pandemic must also be applied to neutralize the threat of climate change.”

Trends & Statistics 2020 updates CREST’s previous industry studies, released every year since 2013. This year’s report was prepared in collaboration with more than 30 leading organizations, researchers, and institutions, including the United Nations Environmental Programme (UNEP), the Global Sustainable Tourism Council (GSTC), and the World Wildlife Fund (WWF).

The full report is available at responsibletravel.org.

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Hotel Industry on Brink of Collapse Releases Roadmap to Recovery

Wentworth By the Sea, a grand historic resort on New Castle island, off Portsmouth, NH (c) Karen Rubin/goingplacesfarandnear.com

WASHINGTON D.C. – With new data from the Bureau of Labor Statistics (BLS) showing staggering job loss to the hospitality and leisure industry, the American Hotel & Lodging Association today released a “Roadmap to Recovery,” calling on Congress to prioritize relief for hotel workers and small businesses in the next stimulus package. The April Jobs Report showed the hospitality and leisure industry was the hardest hit, losing 7.7 million jobs—nearly as many jobs as the next four sectors combined. (Click here to read AHLA’s letter to Congress.)

AHLA is urging Congress to provide immediate assistance in these four areas:

  • Help hotels retain and rehire employees by extending the Paycheck Protection Program, offering employees direct tuition assistance or tax credits, and expanding the Employee Retention Credit

  • Protect employees and guests through tax credits for cleaning equipment and personal protective equipment (PPE)

  • Keep hotel doors open by providing relief for hotel commercial mortgages and increasing the size and flexibility of PPP loans

  • Incentivize Americans to travel again when it’s safe with a new, temporary travel tax credit and restoring the entertainment business expense deduction

“The hospitality industry is in a fight for survival,” said Chip Rogers, president and CEO of AHLA. “We are grateful to the leadership of both parties during one of the most difficult health and economic challenges we have faced. We are urging Congress to do even more to help the hotel industry so that our small business hotel operators can keep the lights on and retain and rehire employees.”

COVID-19 continues to devastate the hotel industry: 2020 is projected to be the worst year on record for hotel occupancy, and experts estimate it will be at least 2022 before hotels return to their 2019 occupancy and revenue levels. So far, the impact of COVID-19 on the travel industry has been nine times worse than September 11. In a recent survey of AHLA members, more than 8 in 10 hotel employees said they have had to lay off or furlough workers. Only 37 percent have been able to rehire any staff through economic relief measures such as PPP.

With a presence in every congressional district in America, hotels are central to getting our economy back on track and supporting millions of jobs. Prior to the pandemic, hotels were proud to support one in 25 American jobs—8.3 million in total—and contribute $660 billion to U.S. GDP. A representative hotel with 100 occupied rooms per night supports nearly 250 jobs in the community and generates $18.4 million in guest spending at neighborhood shops and restaurants. Hotels also generate $186 billion in local, state, and federal taxes each year.

“While the hotel industry was one of the first affected by the pandemic, we have collectively stepped up to serve our communities during this public health crisis. We need Congress to continue to prioritize the industries and employees most affected by the crisis, so we can retain and rehire the people who power our industry, our communities and our economy,” concluded Rogers.

Click here to download the hotel industry’s Road Map to Recovery one-pager.

Click here to read AHLA’s letter to Congress.

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Southampton Inn on Long Island’s East End Remains Open to Provide Needed Respite

Southampton Inn Bedroom, Cooper’s Beach, Benday Sophia @Ceravolo, 

Against the backdrop of the coronavirus pandemic and the declaration of a national emergency, the Southampton Inn on the East end of Long Island, remains open to care for guests and the wider community. While larger gatherings are currently not possible, people still need somewhere safe to stay, whether construction workers supporting emergency infrastructure projects or families trying to visit loved ones. Housekeeping protocols at the Inn meet the guidelines issued by the Centers for Disease Control and Prevention (CDC).  
 
The Southampton Inn wants to first reassure guests that they can book with confidence. They understand that people are concerned about the evolving situation and, specifically, scheduled overnight stays and future travel plans. To accommodate guests during this time of uncertainty, the Inn will cancel any reservations through April 15, 2020 or will credit your reservations to any available date through March 31, 2021. They are also taking the following steps to accommodate guests:  

The Inn is offering a room rate of $149/night (plus taxes and fees) for their available rooms. Sixteen of the rooms are pet-friendly.

Claude’s Restaurant is offering take-out breakfast options daily between 7:00am and 10:00am. The restaurant is currently closed for dinner and Sunday brunch through March 31, 2020, and management is monitoring the evolving guidelines.

Guests are welcome to reserve an extended stay in June, July or August. Prices range from $11,000 – $15,000 per month (subject to change and availability).

Despite the underlying tensions surrounding the outbreak, spring hasarrived and a welcome breath of fresh air and relaxation awaits at the Southampton Inn. Located in the heart of Long Island’s historic Southampton Village, the Inn is just one mile from gorgeous nationally recognized ocean beaches, hiking and cycling trails.
 
New this 2020, Claude’s Gallery inaugural exhibition features artwork by Ceravolo & Candice CMC, Charles Ford, Robin Morris and Nickol Renae. Guests can stop by for a tour or call for information about the artists.  A well-stocked library provides an ideal place to relax with a book or board game.
 
Looking ahead, the Southampton Inn currently has a number of events planned starting in May 2020 including:
 
May 1 – 3      – 2020 May Day Celebration
May 8 – 10   – Mother’s Day Weekend getaway and brunch
May 9              – The USA Women’s Half Marathon in Southampton Village (pre-race dinner)
May 14-17    – What’s New, Southampton Village? (featuring exciting and diverse promotions and events that focus on family fun, history, the arts and recreation – all designed to showcase the Village’s many offerings during one of the most beautiful times of the year).
May 24            – Memorial Day Weekend Summer Kickoff Barbecue
June 12 -14  – Croquet and Rosé starts June 12-14 and continues every Sunday through the summer: $50/couple includes bottle of selected rosé, croquet on the Inn’s lawn and live music.

The Southampton Inn is classic, unassuming and utterly charming. The Inn, on five acres, offers the personal attention of a bed & breakfast with the services of a hotel. The 90 guest rooms, all with slightly different decor, offer individual temperature control, sparkling tiled bathrooms, refrigerators, and complimentary Wi-Fi. The grounds consist of several acres of manicured lawns and gardens, with amenities that everyone can enjoy: 50-foot heated outdoor pool, All-weather tennis court, croquet and volleyball, Game Room for all ages, and Claude’s Restaurant.

When things return to normal, The Inn and Claude’s Restaurant are also popular, established settings for corporate retreats, meetings, reunions, destination weddings and other gatherings, combining the natural beauty of the East End of Long Island with seasonal amenities, all in one convenient location.

Southampton Inn & Claude’s Restaurant, 91 Hill Street, Southampton, NY 11968, 631-283-6500, [email protected], https://southamptoninn.com/

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NYS to Invest $300 Million to “Reimagine” Erie Canal, Expand Recreational Activities, Finish 750-Mile Empire State Trail

As part of the $300 million plan to “Reimagine” the Erie Canal, a 750-mile Empire State Trail will be completed, including closing gaps of Erie Canalway that makes possible the annual  eight-day, 400-mile, Cycle the Erie bike tour (registration now open) © Karen Rubin/goingplacesfarandnear.com

by Karen Rubin, Travel Features Syndicate, goingplacesfarandnear.com

This is huge for New York State’s tourism and recreational opportunities: Governor Andrew M. Cuomo’s is proposing a $300 million plan to reimagine the Erie Canal by creating recreational activities on the Canal to boost tourism and recreational fishing, mitigate flooding, enhance irrigation and restore wetlands. 

“When the Erie Canal was created in the 19th century it set the state and the nation on a path to prosperity, and this year we will repurpose the canal to fit our state’s 21st century needs,” Governor Cuomo said. “This bold and visionary plan to transform this historic waterway will build on the success of the Empire State Trail (750 miles of connected bikeways), grow tourism across Upstate New York, improve resilience of today’s Canal communities and ensure the economic sustainability of the waterway into the future.”

“The canals have played a crucial role in New York’s history and growth, and with the implementation of these new exciting projects, the canals will remain a vital force and make a positive contribution to the economic well-being and quality of life in the 225 communities they travel through,” said Lieutenant Governor Kathy Hochul.

A first phase of funding starting this year – through the New York Power Authority Board which oversees the Canal Corporation as a subsidiary –  includes a $100 million economic development fund to invest in communities along the Canal and a separate $65 million investment in solutions that will help prevent ice jams and related flooding in the Schenectady area.

The remaining $135 million of the plan’s funding will subsequently be allocated to research recommended by the Reimagine Task Force, as well as to solutionsrelated to flood mitigation, invasive species prevention and ecosystem restoration.

New Economic Development Fund for Canal Communities

In the first phase of the program, a $100 million economic development fund will support projects that adaptively reuse canal infrastructure to enhance water recreation, tie the Canal’s new recreational improvements to the Governor’s Empire State Trail, celebrate historic canal structures, and develop unique canalside attractions and activities. Roughly $25 million of that will be allocated immediately to a set of initial projects:

Connecting Communities: The “Brockport Loop” project in Monroe County will connect SUNY College at Brockport to the Empire State Trailand the village of Brockport through the transformation of a canal guard-gate into a pedestrian bridge and overlook, with a supporting grant of $2 million from the Ralph Wilson Foundation. 

Celebrating “Iconic Infrastructure”: Interactive, hydro-powered illumination of Canal “movable dams” – initially in Amsterdam and Canajoharie in the Mohawk River valley – will celebrate the Canal’s heritage and its history as an engineering marvel.

Expanding Water Recreation: A new whitewater destination, at the north end of Cayuga Lake near Seneca Falls, will rely on existing water control infrastructure to construct an active water sports course adjacent to the Montezuma National Wildlife Refuge, to increase eco-tourism and sport visitors to the region.

Adapting Industrial Property for New Uses: Winner of the Reimagine the Canals competition, a canalside pocket neighborhood, will be developed by Madison County in Central New York at a former industrial property in Canastota along the Old Erie Canal – demonstrating a new model for 21st century canalside living.

Developing Destination Accommodations: The historic Guy Park Manor, on the Mohawk River in Amsterdam, will be reborn as a hospitality destination and a pedestrian bridge constructed across the already-existing Canal lock will provide access to additional overnight accommodation along the Empire State Trail on the opposite side of the river.

World-Class Fishing and Restored Wetlands 

To create world-class fishing in Western New York, the new plan recommends managing water releases from the Canal to enhance fish habitat, improve angling opportunities, and extend the fall fishing season in Lake Ontario tributaries. It also includes funding to expand public fishing access along key streams in Orleans, Monroe and Niagara Counties. In addition, it identifies a program to divert Canal water to restore and re-nourish wetlands in Central New York that were compromised a century ago by the Canal’s construction. This will allow areas in close proximity to the Montezuma National Wildlife Refuge, a migratory stopover for more than 1 million birds each year, to be significantly enhanced to further attract naturalists, locals, and visitors from throughout the region and beyond. 

Ideas in this plan originated from the Reimagine the Canals Task Force recommendations,  launched by Governor Cuomo in May of 2019 to pursue a comprehensive investigation of how the 195-year-old Erie Canal could be reimagined for the 21st century. The Reimagine the Canals Task Force Report  was just released.

The Task Force engaged with municipal leaders, stakeholders, local business owners, scientists and other experts, along with community members, to identify opportunities and solutions that support a new vision for future investments in the waterway. Many of the ideas that the Task Force explored came from the completed Reimagine the Canals competition, held last year by the New York Power Authority and New York State Canal Corporation. SUNY’s Rockefeller Institute of Government, on behalf of the Task Force, conducted a series of outreach sessions during the summer in five canal communities – Lockport, Brockport, Schenectady, Utica and Syracuse – to solicit new ideas from the public at large. Ideas were also solicited on a Reimagine the Canals website, offering more distant canal users an opportunity to provide their views to the Task Force.

The “Reimagine” initiative builds on successful efforts by Governor Cuomo to invest in the canal corridor, including the state’s Downtown Revitalization Initiative and successful Taste NY program, which have stoked new industries, businesses and housing in canal communities. Harnessing the Canal’s full potential to attract more tourism and recreation is a key focus of the Initiative. Governor Cuomo and state agency and authority staff will collaborate with Empire Line communities and continue to consult with Task Force members and other stakeholders to ensure the success of projects as they move forward. 

There are 1.6 million trips taken annually on the Erie Canal Trailway, the former towpath used by mules and horses to pull barges in the canals’ early days. The Trailway is part of Governor Cuomo’s Empire State Trail, which at 750 miles will be the largest state multi-use trail network when completed in late 2020. Governor DeWitt Clinton began work on the original Erie Canal on July 4, 1817. 

In addition to investing $300 million in the Canal System, there are also plans to create two new state parks in the Hudson Valley, add 4,000 acres of land to parks and introduce a $3 billion “Restore Mother Nature” bond act.

Meanwhile, registration has opened for the 22nd Annual Cycle the Erie, eight-day 400-mile, fully supported biking/camping trip, from Buffalo to Albany, operated by Parks & Trails NY, taking place July 12-19, 2020. For information on Cycle the Erie Canal, call Parks & Trails New York, 518-434-1583, email [email protected] or visit www.ptny.org/cycle-the-erie-canal.

(See our series on Cycle the Erie, at goingplacesfarandnear.com)

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Country Walkers Offers Responsible Travel Itineraries That Support Conservation, Charitable Projects

Porto, a delightfully walkable city in northern Portugal, is featured on Country Walkers’ Porto-Lisbon tour which also supports “Farming for the Future” initiative © Karen Rubin/goingplacesfarandnear.com

Williston, VT –By 2030, 1.8 billion people – about 20 percent of the global population – are predicted to be tourists traveling the world. As the demand for global travel increases, consumers are faced with numerous decisions on how to make their trips more sustainable, including where to go, what to pack and how to get there. Country Walkers, a leading provider of walking adventures and a leader in responsible tourism for decades, offers travelers the opportunity to contribute to a more sustainable world through preserving indigenous cultures, supporting local economies, conserving wildlife and protecting the environment. 

“At Country Walkers, we are committed to a healthier planet and to giving back to the destinations we explore,” said Timo Shaw, President of Country Walkers. “Sustainability is one of our core values, from staying in locally owned and operated hotels whenever possible and seeking out environmentally and socially responsible accommodations, to our ardent support of the Slow Food movement in order to preserve culinary traditions and support biodiversity. As a result, those who travel with us contribute to a more sustainable world as well.” 

To further support special conservation and charitable projects in communities and habitats worldwide, Country Walkers created The Travelers Fund, which makes a donation on behalf of every traveler who books a specific tour. More than half of Country Walkers’ tours are associated with an initiative, including:

Mountain Rescue at Club Alpino Italiano (Country Walkers tour: Italy: The Amalfi Coast & Capri). Safety comes first on the Amalfi Coast with a donation to the local mountain rescue team, which primarily relies on volunteers and donations to obtain and maintain equipment for rapid emergency response for visitors and locals.

Wildlife Conservation in the Rocky Mountains (Country Walkers tours: Montana: Glacier National Park and Wyoming: Grand Teton & Yellowstone[KG1] ). The Yellowstone to Yukon Conservation Initiative seeks to re-connect segments of land that have been separated by development, allowing animals to safely move from region to region on wildlife-friendly highway overpasses. Contributions are used towards constructing one of these wildlife structures.

Therapeutic Travel for Cancer Survivors in Quebec (Country Walkers tour: Quebec: Quebec City & the Saguenay Fjord). Country Walkers supports the Fondation Sur La Pointe des Pieds (“On the Tip of the Toes”), which provides young people ages 14 to 29 living with cancer with an opportunity to regain their sense of well-being through therapeutic adventure expeditions.

Assisting Pilgrims on Camino de Santiago (Country Walkers tour: Spain: Classic Camino de Santiago). The Federación Española de Asociaciones de Amigos del Camino de Santiago coordinates a vast national network of hostels, volunteers, parishes, churches and shelters in an effort to keep more than 200,000 pilgrims safe, healthy and informed as they walk the Camino de Santiago.  

Clean Water in Zambia (Country Walkers tour: Zambia Safari: Exclusive Camps & Bush Walks). In Africa, currently 345 million people live without access to clean drinking water. Together with local partners in Zambia at Charity Begins Home, Country Walkers supports the “Commit to Clean Water” Fund, an initiative that seeks to transform rural communities by drilling wells into deep aquifers and pumping potable water to the surface.

Maintaining the Long Trail in Vermont (Country Walkers tour: Vermont: Fall Foliage). A highlight of the tour is walking along one of the most spectacular portions of the legendary 270-mile Long Trail, the nation’s first long-distance hiking trail. Country Walkers supports the Green Mountain Club, the stewards of this “footpath through the wilderness,” who also promote conservation of and education about Vermont’s mountains and rural land.

Advocacy for Small Businesses in Palermo (Country Walkers tour: Italy: Sicily). Country Walkers supports the nonprofit Addiopizzo movement, a grassroots coalition of over 850 shopkeepers aimed at squashing corruption in Sicily and educating locals about ethical business practices.

Conserving a Historic Chapel in Monterosso (Country Walkers tour: Italy: Portofino & Cinque Terre[KG2] ). In 2013, severe landslides destroyed the grounds of the historic Convento dei Cappuccini chapel and monastery. “Let’s Rebuild Monterosso’s Paradise” raises funds for the restoration, a cost far beyond the modest means of the town or diocese.

Cornwall Coastal Preservation (Country Walkers tour: England: The Cornwall Coast). The South West Coast Path Association advocates for improvements to more than 630 miles of this historic coastal trail system. As maintenance is costly, donations from Country Walkers on behalf of guests help maintain these paths that are heavily utilized on the tour.

Farming for the Future (Country Walkers tours: Portugal: Sintra, Óbidos & the Coast and Portugal: Porto to Lisbon). The Herdade do Freio do Meio farm applies principles of sustainability within the context of the Portuguese montado, a traditional pastoral agricultural system in which reducing reliance on fossil fuels and marketing regionally to provide fresh foods and minimize transport costs are key policies. The farm processes and sells many products on site, providing training and employment for locals.

Campobello Whale Rescue Team (Country Walkers tour: New Brunswick: Bay of Fundy & Campobello Island). Created by Mackie Green, the same captain who offers a whale watching excursion and boat transfers on the Country Walkers tour, the team is trained to dive and rescue whales trapped in fish netting. Donations support equipment and training.

Area of Outstanding Natural Beauty (Country Walkers tour: England: The Cotswolds). Stretching over 790 square miles, the Cotswolds is the largest recognized Area of Outstanding Natural Beauty in England due to its breathtaking scenery and rolling hills. Country Walkers supports efforts to keep the area well-preserved on behalf of every Cotswolds guest.

For more information on The Travelers Fund and Country Walkers’ sustainable travel initiatives, visit www.countrywalkers.com/sustainable-travel/ or call 800-234-6900.

For more than 40 years, Country Walkers has provided active, experiential, and stunning travel experiences on five continents. Based in Williston, Vt., the company’s specialized adventures and insider access bring the beating heart of a destination to life with well-crafted itineraries for Guided Walking and Self-Guided Walking. All walking trips highlight local cuisine, authentic accommodations, and immersive cultural experiences. Country Walkers is recognized as one of the leading providers of Walking Adventures worldwide, having garnered countless awards including National Geographic Traveler’s “50 Tours of a Lifetime” and Travel + Leisure’s “World’s Best” Awards.

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TreadRight Foundation Announces New Project Partnership with Seville’s Cristina Heeren Foundation to Support Flamenco Dance

The Travel Corporation’s non-profit foundation, Treadright,  welcomes new project partnership in Seville, Spain with The Cristina Heeren Foundation of Flamenco Art to support the conservation of flamenco dance.

Cypress, Calif.- The TreadRight Foundation, a joint initiative between The Travel Corporation’s (TTC) family of award-winning brands, including Trafalgar, Uniworld, Insight Vacations, Contiki and Red Carnation Hotels, has announced a new project partnership with The Cristina Heeren Foundation of Flamenco Art in Seville, Spain. The new project falls under TreadRight’s ‘People’ pillar, which encourages the cultures, traditions and arts of the communities TTC visits.

 The Cristina Heeren Foundation of Flamenco Art is a private, non-profit entity, created in 1993 in Seville by Cristina Heeren, Hispanist and American patron. Its aims are the promotion, the teaching and the conservation of flamenco both in Andalusia and Spain, as well as internationally.

The TreadRight Foundation is supporting The Cristina Heeren Foundation of Flamenco Art by establishing four scholarships for advanced guitar, singing and dance students at the Foundation. The TreadRight scholarships will be dedicated to advanced students who need financial assistance to complete their third or fourth year of training. These higher-level students display great skill and competence in their disciplines, however, they often struggle to find the funds to continue or complete their training. The TreadRight scholarship will now allow them to see their training through to its completion.

In addition, Insight Vacations and Luxury Gold guests will have a culturally immersive and unique experience while visiting The Cristina Heeren Foundation on select trips. They will start with a flamenco dance class before taking front-seats for a fiery performance of flamenco to truly embrace the artform.

“Anyone who has ever had the chance to experience a flamenco performance can’t help but be moved by the centuries old artistic tradition. It is obvious why UNESCO recognized flamenco as one of the Masterpieces of the Oral and Intangible Heritage of Humanity in 2010,” says Brett Tollman, Chief Executive, TTC and Founder, The TreadRight Foundation. “It represents such an incredible and indelible contribution to Spanish culture and heritage, as well as world culture and heritage. We are delighted to be partnering with The Cristina Heeren Foundation to help support the brilliant young artists working to keep this beautiful tradition alive and thriving.”

“That our friends at the TreadRight Foundation should have understood the importance of Flamenco, a unique art form, is close to miraculous,” shared Cristina Heeren, President of The Cristina Heeren Foundation of Flamenco Art. “Indeed, few people realize that flamenco is unique, being a product of the numerous ethnic influences left behind by those groups that settled in southern Spain over the centuries. Now, thanks to the TreadRight scholarships, our most promising students will be able to enter the professional world,” she continued.

Since 1996, the prestigious school has trained more than 6,000 youths from around the world in song, dance and guitar. It has been recognized with the Flamenco in the Classroom Prize from the Andalusian Government, the Order of Alfonso X from Spain’s Ministry of Culture, the National Teaching Prize from the Chair of Flamencology in Jerez and the distinction Flamenco Thursdays from the Cajasol Foundation, among other honors.

Created as a joint initiative between The Travel Corporation’s (TTC) family of brands, The TreadRight Foundation is a not-for-profit working to safeguard the planet, wildlife & people for generations to come. TreadRight’s mission is to #MakeTravelMatter through conservation, leadership and support for communities. To date, TreadRight has supported over 55+ sustainable tourism projects in 280+ communities worldwide. Foundation priorities are set by the Steering Committee. Past project partners include WWF, Conservation International, WildAid, The Travel Foundation and The National Trust in the UK. Current initiatives include the Wildlife Conservation Society’s Big Cat fund, WE.org and inspiring nature advocates like Céline Cousteau, Costas Christ and Terri Irwin. To learn more about our past and current work at TreadRight, please visit us at treadright.org and follow us on FacebookInstagram, and Twitter using our hashtag #MakeTravelMatter.

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Applications Being Accepted for 16th Annual Global Scavenger Hunt, Around-the-World Mystery Tour, Set for April 17-May 9, 2020

Racing out of Petra, Jordan, team Lazy Monday, Eric & Kathryn Verwillow of California, who would go on to win second place in the 2019 Global Scavenger Hunt © Karen Rubin/goingplacesfarandnear.com

SANTA ROSA, USA –The 16th annual edition of The Global Scavenger Hunt, known among travel cognoscenti as the world travel championship, is set to take place over 23-days between April 17 and May 9, 2020, is now accepting applications for entry. Eager Indiana Jones-types of adventurers and curious travelers wanting to test their travel IQ against other travelers in an extraordinary around-the-world travel adventure competition that crowns The World’s Greatest Travelers, can apply at GlobalScavengerHunt.com

“Competitions, trophies and titles provide inspiration,” says Event Director William Chalmers, “We want the best international travelers to participate. The 2020 event will find out if travel writers and bloggers know the world as well as they claim to; whether social media influencers and travel agents can go beyond their staged selfies and glossy brochures; and whether some of the world’s ‘most traveled people’ and Amazing Race wannabe’s actually have any real-world travel skills. Winning our event is the ultimate test and proof.” 

The 2020 event will pit savvy international travelers against each other by taking them on A Blind Date with the World, visiting ten secret destinations without any prior preparation, and then have them unravel a constant blitz of highly authentic, participatory and challenging culturally-oriented scavenges along the way, like: meditating with monks, training elephants, taking flamenco lessons, cooking local dishes with local chefs, searching out Lost Cities, cracking sacred temple mysteries, joining in local celebrations, and learning local languages enough to decipher their scavenger hunt clues. Trusting strangers in strange lands will be their focus as they circle the globe for three weeks. The event has touched foot in 85 countries to date.

The title of The World’s Greatest Travelers and free trip around the world to defend their titles in the 2021 event await the travelers worthy enough to win the 16th edition of the world travel championship.    

Event participation is open but limited; the $25,000 per team entry fee includes all international airfare, First Class hotels, 40% of meals, and special event travel gear. All travelers are interviewed for suitability and single travelers are welcome to apply. For additional information please visit GlobalScavengerHunt.com, or contact GreatEscape Adventures Inc., at +1.310.281.7809. (CST#2071053-40)

See Global Scavenger Hunt: In the Scramble to be Crowned ‘World’s Best Travelers’ and more features on the 2019 Global Scavenger Hunt at goingplacesfarandnear.com

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The Travel Corporation, TreadRight Foundation Pledge to ‘Make Travel Matter’

Brett Tollman, chief executive officer of The Travel Corporation, commits the company and its 42 brands, and the TreadRight Foundation to “Make Travel Matter” for the planet, people and wildlife © Karen Rubin/goingplacesfarandnear.com

By Karen Rubin, Travel Features Syndicate, goingplacesfarandnear.com

On one issue I take exception to the courageous climate activist, Greta Thunberg: travel – even airline travel – is not the enemy of the climate action crusade, travel is its best ally. She may have taken two weeks to sail the Atlantic to reach the United Nations Climate Action Summit, but the thousands of diplomats and heads of state she scolded and shamed into action, could not.

“What would happen if we stopped traveling, stopped flying? Would we save the planet or unleash a global conservation crisis? There would be global conservation crisis,” asserted Costas Christ, chairman of The TreadRight Foundation, a philanthropy created by The Travel Corporation’s 42 brands, to preserve and protect the planet, people and wildlife.

“What would happen if we stopped traveling, stopped flying? Would we save the planet or unleash a global conservation crisis? There would be global conservation crisis,” asserted Costas Christ, chairman of The TreadRight Foundation, a philanthropy created by The Travel Corporation’s 42 brands, to preserve and protect the planet, people and wildlife.
© Karen Rubin/goingplacesfarandnear.com

Christ, who came out of the Wildlife Conservation Society, pointed to the three great forests on the planet – New Guinea, Amazon Basin, Central African rainforest including Gabon. But in the early 2000s, Gabon’s economy was dependent on mining and timber concessions.

The Wildlife Conservation Society went to Gabon’s president and said, “If you continue mining, cutting trees, the party is over in 50 years, but if put aside area for conservation, travelers will come, alleviate poverty and save the forest – your great grandchildren will be able to make their livelihood here.

“With stroke of Gabon President’s pen, he created 11 national parks, protecting 13 million acres – Travel Matters,” Christ said.  “Travel is the alternative to exploitation – preserve and protect instead of poach and encroach.”

 “If travelers did not go to the African continent, the future would be unrelenting poverty. Travel is hope, conservation.”

Colombia, where The Travel Corporation has introduced new travel programs, is one of the 30 places on the planet which are the “Noah’s Ark of Life,” a biodiversity hot spot harboring one out of 10 species.

 “If we are able to help Colombia protect its natural resources we will protect the second largest biodiverse place on the planet.”

“We make an impact when travel supports conservation, protects wildlife and alleviates poverty. Travel matters when it is planned, managed well, sustainable. Then magic happens – we deliver on our promise to make the world a better place.

It is significant that travel benefits the destinations, but travel also enriches individuals, in a mutually virtuous circle.

What is wanderlust and why do we seek out other places? Christ asks. Marco Polo understood. So did John Steinbeck, who, in his Pulitzer-Prize winning book, wrote:

A journey is a person in itself; no two are alike.

And all plans, safeguards, policies and coercion are fruitless.

We find after years of struggle that we do not take a trip; a trip takes us.

Mark Twain, who actually was a travel writer, wrote in “The Innocents Abroad,” “Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.”

Costas Christ traveled to meet the Dalai Lama, who travels constantly, to ask ‘Why travel?.’ “He said, ‘in ancient Tibetan ‘gropa’ is the word for human being, but the literal meaning is ‘one who goes on migrations.’ We define the essence of being human to travel – to travel is to be human.

“We think of the word ‘progress’ as hitting goals, but to pro-gress is a kind of travel. In Middle English, “progress” means “to go on a seasonal journey” – so success is a journey, success is linked to travel.”

The TreadRight Foundation, a not-for-profit organization created 10 years ago as a joint initiative between The Travel Corporation’s (TTC) family of  brands, takes a percentage of profit from 42 companies to make sure goes to projects that make a difference. TreadRight supports 55 projects in 280 communities in 26 countries in three basic categories: planet, people and wildlife.

TTC, a member of the World Travel & Tourism Council, is joining in a commitment for the industry – which accounts for one in 10 jobs around the world and accounts for 10% of the global economy, to become carbon neutral by 2050. TTC will also take steps to eliminate plastics through its supply chain, and reduce carbon emissions.

“We’re committed to be carbon neutral before 2050 and not through carbon offsets. Carbon is what’s destroying climate, not offsets,” Brett Tollman, Chief Executive, The Travel Corporation and Founder, The TreadRight Foundation. said at a reception marking TreadRight’s 10 years.

“We are at an unfortunate tipping point, where unless we careful, this industry will be the poster for all that’s bad,” he said. “We have the opportunity to make change, but we have to be courageous.”

But though travel  – particularly airline travel – does have a carbon cost (until the technologies improve), not traveling would be far worse for the quest of saving the planet and communities from the impacts of climate change and promoting a more just society.

Christ points to places devastated by climate catastrophe that have rebounded because of tourism, communities and cultures destroyed by war and conflict, like Bosnia and Croatia, rebuild and thrive because of the economic support of travel dollars.

For example, working with the Jordan tourism Board, TreadRight supports the Queen Noor Iraq Alamei, a cooperative that employs women as potters and artisans – giving women jobs outside the home but within the village. With TreadRight support, the cooperative built up a gift shop and opened an Air BnB.

New travel programs in Colombia help create a wildlife nursery and install solar panels, while another program in Sierra Nevada, through Trafalgar, creates an opportunity for visitors to be hosted by a family.

“Travel is an incredible gift. It has the ability to open our eyes to the unique cultures and spellbinding beauty of the natural world. But with this gift comes a responsibility – to protect the world as we know it. At TreadRight, our mission is clear; to have a positive impact on the people and communities we visit, to protect wildlife and marine life, and to care for the planet we call home.”

Craig Kielburger, the co-founder of WE charity, explained how Treadright’s family of travel companies is partnering with We.org, which builds schools, promotes sustainable agriculture, brings pure water to communities – to offer programs in which travelers can immerse themselves into that community.

The Travel Corporation and TreadRight Foundation are partnering with Craig Kielburger’s We charity to create Me to We voluntourism trips to places like Kenya © Karen Rubin/goingplacesfarandnear.com

In partnership with ME to WE, travelers have the opportunity to visit three iconic destinations: India, the Ecuadorian Amazon and Kenya. In conjunction with TTC, guests can book ME to WE Immersive Volunteer Trip extensions on upcoming set departure dates or as a requested custom trip. Travelers  stay among local communities in comfortable lodges, owned and operated by ME to WE. All meals, ground transfers, transportation and local sightseeing excursions hosted by an expert facilitator are included.

You can run with the Masai, help build a school, see what it feels like to have to carry water barrels on your back; stay in a family’s home in Ecuador; in India, visit an elephant rescue preserve instead of riding on one.  (See TreadRight.org site, https://www.TreadRight.org/trips/).

Celine Cousteau, TreadRight ambassador, speaks of the difference between tourists financing the cruel treatment of elephants, versus visiting elephants in a rescue preserve © Karen Rubin/goingplacesfarandnear.com

“Travel is a privilege,” said Celine Cousteau, a documentary filmmaker and TreadRight Ambassador and storyteller. “Experience places and people, become a part of who they are. Travel fosters profound change. Travelers become storytellers. Traveling on an airplane has a carbon footprint, yes, but the value it brings more than compensates.  Travel is an opportunity to bring a thriving economy, conserve, preserve. Make a choice to do good and if travel, make it count.”

TTC’s ‘Make Travel Matter’ Pledge

TreadRight has made #maketravelmatter its mission and its theme and on this year’s World Tourism Day, made this pledge:

The Travel Corporation (TTC) has just announced its new Make Travel Matter Pledge, in celebration of World Tourism Day. Guided by The TreadRight Foundation, a joint initiative between The Travel Corporation’s family of award-winning  brands,  including  TrafalgarUniworldInsight Vacations, Luxury GoldContikiAfrican Travel, Inc.Lion World Travel, Brendan Vacations and Red Carnation Hotels the pledge serves as the next step in a long standing commitment to sustainable tourism and conscious travel.

“This World Tourism Day, Friday, September 27th, 2019, engaged citizens will examine the positive impact travel has on the globe and TreadRight is making its commitment public to Make Travel Matter,” the company stated.

Inspired by Palau’s First Lady, Debbie Remengesau who introduced the Palau Pledge, every one of TTC’s 10,000 team members and 42 companies worldwide are committing to make travel matter, with its new official pledge standing to help protect people, planet and wildlife. In celebration of World Tourism Day, all members of TTC’s family of brands will use the opportunity to stand up and personally commit to share TreadRight’s ethos as travelers, as travel providers and as members of the global travel industry.

Brett Tollman, chief executive officer of The Travel Corporation, commits the company and its 42 brands, and the TreadRight Foundation to “Make Travel Matter” for the planet, people and wildlife © Karen Rubin/goingplacesfarandnear.com

“Our Make Travel Matter Pledge is another step on our journey and an impactful one as it further solidifies our commitment to helping protect the destinations we work with, its communities and local wildlife,” Tollman said. “As responsible travelers, TreadRight’s ethos has become part of our company’s DNA and what we stand for, and we share our pledge with our guests as well as partners in hopes they will join us.”

MAKE TRAVEL MATTER PLEDGE

I will make my travel matter – for our planet, for people and for wildlife.

When I explore this planet, I will do my best to TreadRight.

I will refuse single use plastics when I can and recycle what I cannot avoid.

When possible, I will offset my travels.

When I meet new people, I will honor their home as I do my own and do so in the spirit of diversity and inclusion. I will purchase locally made items wherever possible and pay a fair price.

When I experience wildlife, I will do so in nature.

I will not ride animals that ought not be ridden, nor support animal cruelty in any way. 

Together, we will TreadRight upon the earth – and we will make our travel matter.

More information at TreadRight.org. #MakeTravelMatter

For more information about TTC, visit www.ttc.com.

TreadRight is not the only entity that facilitates authentic, transformative, responsible travel experiences – there is a whole travel industry subcategory, many represented by Center for Responsible Travel (responsibletravel.org),  Global Sustainable Tourism Council (gstcouncil.org), Earthcheck (earthcheck.org) and the Rainforest Alliance (https://www.rainforest-alliance.org).

See also:

NYT Travel Show: How to Be a Responsible Traveler… and Why

What I Learned From Traveling Around the World in 23 Days

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© 2019 Travel Features Syndicate, a division of Workstyles, Inc. All rights reserved. Visit goingplacesfarandnear.com, www.huffingtonpost.com/author/karen-rubin, and travelwritersmagazine.com/TravelFeaturesSyndicate/. Blogging at goingplacesnearandfar.wordpress.com and moralcompasstravel.info. Send comments or questions to [email protected]. Tweet @TravelFeatures. ‘Like’ us at facebook.com/NewsPhotoFeatures

New York State to Spend $50 Million to Promote Tourism

Feel like an Olympian at the bobsled run at Lake Placid, New York © 2015 Karen Rubin/news-photos-features.com
Feel like an Olympian at the bobsled run at Lake Placid, New York © 2015 Karen Rubin/news-photos-features.com

At the third New York State Tourism Summit, State Governor Andrew M. Cuomo announced a commitment of $50 million  to promote statewide tourism, create jobs, and attract more visitors to every region of New York. This investment, which is one of the largest ever by the State, builds upon the historic investments in the tourism industry which generated a $100.1 billion economic impact in 2014.

The summit, held in Albany, brought hundreds of tourism experts to the Capitol to discuss innovative ideas and new ways to encourage travel to all 11 vacations regions of the State. As a result of the Governor’s support of tourism, the industry has seen an increase in spending, state and local tax revenue, visitors and employment since 2011, and a record-breaking economic impact of $100.1 billion in 2014.

Last year, New York’s tourism industry generated direct spending of $62.5 billion, producing $7.8 billion in state and local taxes. The number of visitors to New York increased by 8.2 million with nearly 227 million visitors in 2014. As New York’s fourth largest employment sector, one out of every 12 jobs in New York is tourism-related. Data from 2014 show the tourism industry supported 867,900 jobs and generated more than $31 billion in wages.

Initiatives announced at the Summit include:

Increased Level of Tourism Funding: The State will invest nearly $50 million in tourism funding. This is more than $5 million compared to last year and includes tourism marketing, transportation promotion, international marketing, and funding for industry development.

Tourism Marketing Campaign: $25 million will be utilized for tourism marketing, featuring the I LOVE NY, Path Through History and Taste NY initiatives. The new marketing campaign will feature TV ads and other media at airports, on roads, on railways, on the web and on mobile devices to promote tourism opportunities throughout New York State. The very successful I Love New York television advertising campaign featuring actors and athletes from New York will continue into 2016.

Increased Transportation Access: A $4 million investment will be utilized to work with the Port Authority and MTA for opportunities to promote Upstate travel and make transportation information easily accessible for all travelers. The investment will also promote linkages from New York City via partners like car rental companies and bus and train operators to create transportation options in key areas where none exist.

Expand Global Tourism Markets: The Governor announced I LOVE NEW YORK will continue to expand its global reach through key markets in Australia and Puerto Rico. New York will create a Tourism Advisory Board in Australia, and host the first-ever Australia trade mission to bring New York travel representatives to meet with airline operators, travel media, and tour operators in Australia. In addition, announced during the Governor’s Solidarity Mission to Puerto Rico, a $5 million joint I LOVE NY tourism ad campaign will be used to promote travel between New York and Puerto Rico. This investment will provide a unique opportunity for travelers to experience the beauty of both Puerto Rico and New York and maximize the newly opened “I Love New York Welcome Center” in Puerto Rico at the NYS Office of Trade and Tourism. New York will also promote Upstate and build awareness of New York’s 11 regions through targeted marketing.

Winter Tourism Promotion:

The weekend of January 16-18 (Martin Luther King Jr. Weekend) will be a free snowmobiling weekend to encourage out-of-state and Canadian snowmobile enthusiasts to sled in New York State. State registration fees will be waived for properly registered and insured out-of-state snowmobiling enthusiasts wishing to explore New York’s 10,500 miles of snowmobile trails. Information on snowmobiling, including online registration for out-of-state snowmobilers is available here

President’s Day weekend (February 13-14) will be a free ice fishing weekend to encourage more New Yorkers to try Ice fishing while many are on winter recess. Residents and visitors age 16 and older will be able to fish the fresh or marine waters of New York State without a license, providing a great opportunity for people to learn about this popular sport. More information is available here

I LOVE NY is also entering a partnership with all five New York State AHL teams: Utica Comets, Rochester Americans, Albany Devils, Binghamton Senators and the Syracuse Crunch to increase economic impact of spectators at New York winter sporting events and expose sports fans to New York State winter getaway opportunities. New York State tourism destinations will be promoted at team games and events and the AHL schedule will be featured on I LOVE NY platforms.

Business Travel and Special Events: To maximize New York State’s appeal to business travelers and event planners the State will: leverage corporate relationships to promote New York State through corporate travel departments to increase the number of meetings and conventions held in the state; engage concierges at New York City hotels, directly and through trade associates, to highlight daytrips and overnight getaways outside of Manhattan through the I LOVE NY Bus; and underwrite a percentage of costs incurred by municipalities or private entities who were successful in drawing new special events to New York State.

Lodging development: A multi-agency, public-private workgroup will be convened to explore incentives and grant programs that would encourage investors and developers to create and improve lodging in areas where few facilities exist.

Outdoor Recreation Promotion: Working in partnership with Department of Parks and DEC, leverage New York’s world-class parks and outdoor recreation facilities by promoting parks, trails and activities to nature lovers through targeted publications and websites.

Agri-Tourism and Heritage Tourism: Through the Department of Agriculture and Markets, and Taste NY, continue to build awareness of New York’s agri-tourism industry through culinary tours and encourage the creation of additional farm visit programs for consumers.

Market NY: Funding for the Market NY program will be increased to $13 million. This funding allows tourism assets to make necessary improvements and launch strategic marketing campaigns to increase visitorship. The funding will be awarded through the regional economic development council process.

In addition to increasing the state’s annual investment in tourism, the Governor will continue to host successful events such as the Adirondack Winter and Summer Challenges, and the new Catskills challenge to bring together state and local officials, tourism industry representatives and outdoor enthusiasts to strengthen tourism in Upstate New York.

“Tourism is vital to New York’s economy – it creates jobs and opportunity in virtually every community across the state,” Governor Cuomo said. “When people visit New York, they fall in love with all that our state has to offer and keep coming back. I am proud that our administration is continuing to play a leading role in supporting tourism across the state, and I look forward to seeing the industry and our economy thrive for years to come.”

“As a result of Governor Cuomo’s historic investments, New York State continues to experience record-breaking tourism year after year,” Lieutenant Governor Hochul said.  This can be attributed to the Governor’s ambitious agenda that has helped resurrect our I Love New York campaign, create good paying jobs, and attract scores of visitors from the North Fork to Niagara Falls. It’s no wonder that tourism generated over $100 billion dollars in economic impact last year alone. And with today’s $50 million dollars in new investment, we will entice even more people to come see what New York has to offer.”

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