Tag Archives: travel trends

Adventure Travel, Cultural Travel, Outdoors Travel

Set-Jetters, 3-Star Superstars, Foodie-Menities and Saying ‘No’ to Normal: Expedia, hotels.com, Vrbo Spot 2023 Travel Trends

Culture-rich cities where art and culture festivities are getting back to full swing for 2023, according to Expedia’s travel trends report. Check out the cherry blossoms in Tokyo © Karen Rubin/goingplacesfarandnear.com

Culture capitals, wellness retreats, saying “no” to normal and travel experiences aligned with personal values such as sustainability, inclusivity and accessibility are among the top trending choices for travelers for 2023, according to data from Expedia Group’s brands.  

For the first time, Expedia Group unveiled a comprehensive view of traveler trends across Expedia®, Hotels.com and Vrbo and the broader travel industry in 2023. Sourced from the company’s first-party data, and from custom research of thousands of travelers and industry professionals across 17 countries, these top travel trends prove there is no “one-size-fits-all” approach to travel in 2023.i Instead, these trends point to a year defined by the “no-normal.”

“When we look at Expedia, Hotels.com, and Vrbo data together, we see a detailed and robust picture of travel into 2023,” said Jon Gieselman, president, Expedia Brands. “We’re seeing a surge in trips to culture capitals, a new wave of interest in wellness retreats and a spike in demand for outdoor destinations beyond just beaches and mountains — not a new normal but people branching out to unexpected trends in what we’re calling the ‘no normal’.”

Unexpected Travel Trends in 2023

Expedia: Set-Jetters

Booking a trip after binging a popular new series will become serious business in 2023. Expedia research confirms that streamed movies and TV shows are now the top sources of travel inspiration (40%), outpacing the influence of social media (31%). Furthermore, the small screen is now considered on par with recommendations from friends and family when it comes to travel inspiration.

  • In the US, more than two-thirds (68%) of travelers considered visiting a destination after seeing it in a show or movie on a streaming platform, and a whopping 61% booked a trip.  
  • The top set-jetter destinations include New Zealand, with its landscapes featured in one of this year’s most epic series, followed by the UK, Paris, New York and the stunning beach resorts of Hawaii.

Expedia: Culture Capitals

National parks and rural retreats have had big moments these past two years. Now, it’s time for cities to see a comeback. Based on traveler demand, most of the destinations seeing the largest increases are culture-rich cities where art and culture festivities are getting back to full swing. Check out the Edinburgh Fringe Festival in Scotland, plan a trip to WorldPride in Sydney or bask in the cherry blossoms in Tokyo. In the Expedia app, culture capitals are calling:1

  • Edinburgh, Scotland
  • Lisbon, Portugal
  • Tokyo, Japan
  • Dublin, Ireland
  • New York, US
  • Sydney, Australia
  • Dubai, UAE
  • Montreal, Canada
  • Munich, Germany
  • Bangkok, Thailand

Hotels.com: Three-star Superstars

Travelers are seeking smarter ways to see the world, without compromising on comfort or cool factor. In the US, nearly a third (32%) of travelers are more concerned with value for money than ever before. Hotels.com data shows interest is up more than 20% globally in three-star hotels.2

In 2023, 40% of US travelers plan to stay in 1–3-star hotels and 34% plan to book a vacation with added value inclusions, such as free parking or breakfast. Showing a shift in mindset from the post-pandemic bucket-list mentality and moving towards a more spontaneous approach, one-third of travelers would rather go on more trips in three-star properties than splurge on one big luxury getaway. Fewer stars do not mean lower standards, however. Many properties, such as Una Vida in Mexico or Mama Shelter in Paris, offer excellent amenities, stylish interiors and unique vibes as a standard.

Hotels.com: New Wave Wellness

According to Hotels.com, more than half (53%) of Americans are seeking wellness breaks but cite boredom for traditional retreats and want to experience something more exciting in 2023. Millennials are the top drivers of this, as 60% of 25-34-year-olds are seeking out alternative wellness getaways. Most travelers want to explore new offerings in the US. However, Gen Z has a different view and would prefer to book an adventure to Norway, Turkey, Switzerland, Iceland and Sri Lanka.

To capture this awakened market, hotels such as the Loire Valley Lodge in France and Whitepod in Switzerland are offering advanced rejuvenation programs and hands-on activities that encourage travelers to get up close and personal with nature. The quirkier the activity the better. Sylvotherapy, forest bathing and fruit harvesting are more popular than classic activities like cooking courses, sport holidays and meditation sessions. 

Hotels.com: Hot new hotel openings around the world

New hotels that cater to evolving traveler needs are opening around the world. These properties offer far more than a place to sleep, with destination restaurants, co-working spaces, and beautiful interiors as standard. From an art-filled social hub in London to unbridled luxury in Rome, these are the most exciting hotels to have on your radar in the year ahead, according to Hotels.com:

Vrbo: Foodie-menities

Kitchen credentials are a must, with travelers looking to plate up at their own convenience in a private Vrbo vacation home. Outdoor kitchens, pizza ovens and air fryers are the top three foodie-menities travelers crave. Additionally, nearly half of US travelers (43%) are using cooking to cut down on costs.  

Travelers are looking for preferred amenities in their whole home vacation rentals rather than focusing on location. In fact, more than half (57%) of travelers would rather book a unique vacation home to be with their people in a lesser-known destination than a less interesting, less equipped vacation home in a popular area.

Vrbo: Cowboy-cations

Rustic getaways are on the rise, as travelers crave private vacation homes with abundant space and exhilarating views. Cue the cowboy-cation, offering an intimate escape in the rugged wilderness. Demand for Vrbo homes in US western destinations increased by more than 30% from September 2021 to August 2022, as travelers seek to reconnect with nature.3 Plus, 42% of US travelers find inspiration in outdoorsy destinations and mind-blowing landscapes. Think log-lined cabins, flickering fires and sweeping vistas.

Travelers can live out their western fantasies by booking a luxurious lodge, ranch retreat or farmhouse that fits the whole crew. Destinations across Montana, Colorado and other western states spring readily to mind, but the cowboy-cation is not confined to the US. For a home on the range in Europe, travelers are booking converted barns and farmhouses in the countryside of Italy, Spain, France and the UK. Thrill-seekers can also embrace their inner cowboy in Australia, where farmhouses in the outback overlook acres of wineries and wild brush.

Vrbo: Hidden Gems

Travelers are also exploring unassuming locales and new places. Top hidden gems in the US have one thing in common: beautiful lakes, where travelers can take in tranquil views. Demand for Vrbo’s private vacation homes in each of these unconventional destinations has increased by 30% or more since September 2021:4

  • Nampa, Idaho
  • Greensboro, North Carolina
  • Layton, Utah
  • Irmo, South Carolina
  • Oneonta, New York
  • Hampton, Virginia
  • Bristol, Rhode Island
  • Spokane, Washington
  • Las Cruces, New Mexico
  • Missoula, Montana

Travel in 2023 will be about saying “no” to normal, breaking routines and searching for experiences without compromises. Whether it’s flying to those once-in-a-lifetime events or hosting group celebrations at a holiday home, travelers are no longer adapting to the next new normal, but creating their own status quo altogether. 

An optimistic industry pushes forward

For the first time, the 2023 travel trends are being released at the same time as insights from industry professionals, from airlines to hotels to vacation rental hosts and and the ways that the pandemic forever changed travel. The research shows the highest levels of optimism in the travel industry since 2020. Most travel professionals expect leisure (71%) and business (70%) travel to return to pre-2020 levels within two years. While travelers looking for a change of scenery kept the industry afloat during the pandemic, all eyes are on the return of international and business travel. In fact, more than half (51%) in the industry say business is their organization’s highest priority in 2023. 

Another insight from industry professionals shows travelers are choosing options aligned with their personal values such as sustainability, inclusivity and accessibility. Most travel businesses (60%) made changes in the last year to ensure their services are inclusive and accessible. In fact, sustainability is tied with marketing as the highest area of investment for 2023, with one in five industry professionals saying they plan to invest in sustainability next year.

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Active Travel, Adventure Travel, Africa, Benefits of Travel & Tourism, Cultural Travel, ecotourism, Solo Travel, Trends in Travel, Uncategorized

Overseas Adventure Travel Top 4 Travel Trends for 2023: Africa, Solo, Personalized, Regenerative

One of the top travel trends for 2023 is regenerative travel which sustains local economies while preserving local cultures and biodiversity, such as this weaver in Peru’s Sacred Valley. Sustainable, responsible travel benefits local people and allows destinations to improve, all while providing authentic, enriching, regenerative experiences to travelers. © Karen Rubin/goingplacesfarandnear.com

BOSTON — Optimism is the keyword for the 2023 travel landscape as travelers embrace more distant experiences compared to 2022. Overseas Adventure Travel (O.A.T.), the leader in personalized small group and solo travel for Americans ages 50 and older, announced its top 4 travel trends for 2023.

“Travelers are showing a high level enthusiasm for life-changing adventures far from home, often on their own,” said Brian FitzGerald, Chief Executive Officer of O.A.T.  “It’s a genuine priority for travelers to connect and engage with people from other cultures, and to find ways to give back to communities they visit.”

O.A.T. Top 4 Travel Themes for 2023:

1. Africa – Travel to Africa is seeing a resurgence. Botswana, Morocco, and Egypt top the list of popular 2023 trips at O.A.T. In 2022, travelers were more focused on Europe.

People who dream of visiting Africa — whether on safari on floating down the Nile — continue to make up for time lost due to the pandemic. These motivated travelers don’t want to put off visiting the continent any longer, and their sights are set on 2023.

2. Solos going strong – Women over 50, in particular, are heading out to see the world on their own. According to O.A.T., the number of solo travelers reserving for 2023 is up 24% compared to 2019. Overall, more than 60% of O.A.T. travelers are solos, and the majority are women.

“As a single traveler, you’re driving everything,” said O.A.T. solo traveler Muriel Forster. “That just gives you a great deal of flexibility. I overheard someone say, ‘a once in a lifetime experience.’ I thought, ‘I don’t want this to be once in a lifetime – I want this to be my lifetime!”

Solo travelers are drawn to trips with no single supplement, which can be hundreds or thousands of dollars. O.A.T. offers free single supplements on 92% of its single spaces in 2023.

3. Personalized travel – Travelers want the benefits of expert-led small group tours, but increasingly crave more than a one-size-fits all experience. 2023 will bring continued traveler demand to tailor trips with one’s individual preferences. For example, many travelers prefer to arrive early at a destination before a tour starts so they feel acclimated.

At O.A.T., 87% of travelers personalize their trips by arriving early, staying later, adding a stopover at a popular international city, or combining trips. By comparison, just 75% requested personalization in 2018.

4. Regenerative travel – The idea that tourism should leave a destination better than it was before is gaining ground globally. In a nutshell, regenerative travel improves local economies while preserving local cultures and biodiversity. It benefits local people and allows destinations to improve, all while providing authentic experiences to travelers.

O.A.T., through its Grand Circle Foundation, supports projects focused on water, conservation, and renewable energy in the areas to which the company travels. The Water, Sanitation, Hygiene (W.A.S.H.) initiative helps improve the well-being of local people. Access to safe water, adequate sanitation, and proper hygiene education reduces illness and death, and increases socio-economic development leading to a reduction in poverty. The Foundation supports alternative energy sources to reduce carbon emissions and dependency on fossil fuels. Some schools add solar panels as an alternate source of electricity and to reduce operating expenses. Solar lights from the Foundation replace kerosene, reducing illness from soot and smoke and enabling students to study at night, leading to a better education.

O.A.T. provides travelers over 50 with impactful, intercultural experiences that help change people’s lives. O.A.T. fosters an intimate and accessible experience, with groups limited to 16 travelers (average of 13) by land and 25 (average of 22) by sea.

Established in 1978, Overseas Adventure Travel (O.A.T.) is part of Boston-based Grand Circle Corporation’s family of travel companies, which also include Grand Circle Cruise Line and Grand Circle Travel.  In 1992, owners Alan and Harriet Lewis established the nonprofit Grand Circle Foundation to support communities in which Grand Circle works and travels, including some 300 humanitarian, cultural, and educational endeavors worldwide—among them, 100 schools, in 50 countries.  The Foundation is an entity of the Alnoba Lewis Family Foundation, which has pledged or donated more than $250 million since 1981.

To learn more about O.A.T., visit www.oattravel.com or call 1-800-955-1925.

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Africa, international travel

Overseas Adventure Travel Shares Top 4 Travel Trends for 2023

Seeing artisans at work in Fez. Morocco is one of the top destinations for 2023,according to O.A.T. © Karen Rubin/goingplacesfarandnear.com

Optimism is the keyword for the 2023 travel landscape as travelers embrace more distant experiences compared to 2022. Overseas Adventure Travel (O.A.T.), a leader in personalized small group and solo travel for Americans ages 50 and older, announced its top 4 travel trends for 2023.

“Travelers are showing a high level enthusiasm for life-changing adventures far from home, often on their own,” said Brian FitzGerald, Chief Executive Officer of O.A.T.  “It’s a genuine priority for travelers to connect and engage with people from other cultures, and to find ways to give back to communities they visit.”

O.A.T. Top 4 Travel Themes for 2023:

1. Africa – Travel to Africa is seeing a resurgence. Botswana, Morocco, and Egypt top the list of popular 2023 trips at O.A.T. In 2022, travelers were more focused on Europe.

People who dream of visiting Africa — whether on safari on floating down the Nile — continue to make up for time lost due to the pandemic. These motivated travelers don’t want to put off visiting the continent any longer, and their sights are set on 2023.

2. Solos going strong – Women over 50, in particular, are heading out to see the world on their own. According to O.A.T., the number of solo travelers reserving for 2023 is up 24% compared to 2019. Overall, more than 60% of O.A.T. travelers are solos, and the majority are women.

“As a single traveler, you’re driving everything,” said O.A.T. solo traveler Muriel Forster. “That just gives you a great deal of flexibility. I overheard someone say, ‘a once in a lifetime experience.’ I thought, ‘I don’t want this to be once in a lifetime – I want this to be my lifetime!”

Solo travelers are drawn to trips with no single supplement, which can be hundreds or thousands of dollars. O.A.T. offers free single supplements on 92% of its single spaces in 2023.

3. Personalized travel – Travelers want the benefits of expert-led small group tours, but increasingly crave more than a one-size-fits all experience. 2023 will bring continued traveler demand to tailor trips with one’s individual preferences. For example, many travelers prefer to arrive early at a destination before a tour starts so they feel acclimated.

At O.A.T., 87% of travelers personalize their trips by arriving early, staying later, adding a stopover at a popular international city, or combining trips. By comparison, just 75% requested personalization in 2018.

4. Regenerative travel – The idea that tourism should leave a destination better than it was before is gaining ground globally. In a nutshell, regenerative travel improves local economies while preserving local cultures and biodiversity. It benefits local people and allows destinations to improve, all while providing authentic experiences to travelers.

O.A.T., through its Grand Circle Foundation, supports projects focused on water, conservation, and renewable energy in the areas to which the company travels. The Water, Sanitation, Hygiene (W.A.S.H.) initiative helps improve the well-being of local people. Access to safe water, adequate sanitation, and proper hygiene education reduces illness and death, and increases socio-economic development leading to a reduction in poverty. The Foundation supports alternative energy sources to reduce carbon emissions and dependency on fossil fuels. Some schools add solar panels as an alternate source of electricity and to reduce operating expenses. Solar lights from the Foundation replace kerosene, reducing illness from soot and smoke and enabling students to study at night, leading to a better education.

O.A.T. provides travelers over 50 with impactful, intercultural experiences that help change people’s lives. O.A.T. fosters an intimate and accessible experience, with groups limited to 16 travelers (average of 13) by land and 25 (average of 22) by sea.

Established in 1978, Overseas Adventure Travel (O.A.T.) is part of Boston-based Grand Circle Corporation’s family of travel companies, which also include Grand Circle Cruise Line and Grand Circle Travel.  In 1992, owners Alan and Harriet Lewis established the nonprofit Grand Circle Foundation to support communities in which Grand Circle works and travels, including some 300 humanitarian, cultural, and educational endeavors worldwide—among them, 100 schools, in 50 countries.  The Foundation is an entity of the Alnoba Lewis Family Foundation, which has pledged or donated more than $250 million since 1981.

To learn more about O.A.T., visit www.oattravel.com or call 1-800-955-1925.

See also: Going places: Travel experts see strong demand in 2023 powered by purposeful, experiential, ‘evolved’ travelers

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Importance of Tourism, online travel planning, Travel Trends, Uncategorized

From Forest Bathing to ‘Me Time’, Skyscanner Reveals Travel Forecast for 2023

According to Skyscanner survey of Americans, more travelers intend to travel in 2023 but look for value and experiences and will seek out travel companies like Alpaca Expeditions, which offers Inca Trail treks to Machu Picchu, Peru, a World Heritage Site, based on offering responsible, sustainable travel © Karen Rubin/goingplacesfarandnear.com

  • Price led decision making will drive change in 2023: consumers will still travel but how they spend will differ  
  • Give us a break; 41% of consumers are planning more vacations in 2023 as 2022, and 46% are planning to do the same number of trips 
  • Savvy consumers are shopping around and pocket-friendly destinations are leading the way – Portugal rises in popularity and drops in price  
  • Swap sunbathing for forest bathing; getting amongst nature will be a priority – both for mental health and to avoid price peaks around beach destinations
  • ‘Me time’ set to make the mainstream next year; over half (53%) of travelers are considering a solo trip next year, with divorcees and singles over-indexing  
  • Sneaky searches: 64% will use a mobile device to plan or book their next trip, predominantly whilst at work 
  • Looking further into the future, Skyscanner predicts supersonic travel will redefine short-haul travel and one in three Americans (34%) expect to vacation among the stars in their lifetime

New research from global travel site Skyscanner reveals that US vacationers are expecting another strong year of travel despite economic uncertainty, but price-led decision making will drive change in 2023. With 86% of US travelers planning to spend the same if not more on travel abroad next year, how they are going to spend will differ. The extent of these changes is revealed in Skyscanner’s detailed Travel Trends 2023 report. 

Key trends to come out of the report show that US travelers don’t want the vacation to stop on a Monday morning, but to work where they could vacation and work too. US travelers are also craving experiences grounded in nature and wellbeing. A way to reset and feel normal again. Expect friends to ditch each other in favor of solo adventures, indulge in sneaky smartphone travel searches in the workplace and vacationers navigating the cost-of-living crisis to ensure their time away remains a priority.  

For travel in 2023, there’s a lot we want to do differently and some bold expectations on what future travel will entail. Future gazing sees one in three people expecting vacations amongst the stars to be a mainstream reality in their lifetime, while closer to home, advances in supersonic technology could re-define short-haul travel. 

“It is clear that we’re hungrier than ever to discover something new – even though we might have less in our pockets next year,” Naomi Hahn, Skyscanner’s VP of strategy, comments. “The aftermath of a pandemic has made travelers look for ways to make up for lost time and create new experiences and memories. 

“Consumers are putting value first, post pandemic. The squeeze on personal spending has shown that consumers will still prioritize getting away but are increasingly shopping around on metasearch platforms like Skyscanner. They are also employing simple travel hacks to ensure they get the most for their money, like being flexible in terms of dates and destination. The year looks set to be a year of new discoveries as emerging, pocket friendly destinations come to the fore.” 

Skyscanner commissioned its deep-dive research into consumer attitudes and behaviors, combined with proprietary search and booking insights, to reveal its travel predictions. Skyscanner’s report, Travel Trends 2023: The year of price-driven decisions analyzes survey data from 2,000 consumers in the US as well as extensive search and redirect data to provide unique insights into travel plans for 2023 and beyond.  

Key trends revealed:  

Travel remains a priority: Consumers today look to make better, more informed decisions about their discretionary spend, recent polling revealed: 46% of consumers are planning the same number of vacations in 2023 as 2022, and 41% are thinking of even going on more trips next year. Just 6% are planning to vacation less in 2023. The rising cost of living is still a concern, but 62% have decided to prioritize vacations next year over other big-ticket items.  

Shift in spending: 86% of US travelers are planning to spend the same if not more on travel abroad next year, while only 5% are planning to spend less. Travelers are increasingly demanding greater ticket transparency, as well as taking control of the value in their airfares, unbundling of price to build packaged airfares that suit their needs.   

Best value destinations for 2023: Skyscanner, which helps travelers compare pricing or choose travel based on budget, can also reveal the destinations that have seen the biggest price drops since pre-pandemic are: 

  1. Madeira, Portugal – 22% price drop   
  2. Sofia, Bulgaria – 18% price drop  
  3. Brussels, Belgium – 13% price drop 

Skyscanner’s 2023 hotlist: Travelers are increasingly on the hunt for less popular places that offer undiscovered experiences and unlock better value breaks. In fact, Skyscanner’s ‘Everywhere’ search is regularly in the top searches post pandemic. Check out some of the destinations that have seen the biggest increase in searches: 

Family hot list: 

  • Jacksonville, USA (570% increase in searches)  
  • Izmir, Turkey (168% increase in searches)  
  • Madeira, Portugal (123% increase in searches)  

Couples’ hotlist:  

  • Minneapolis, USA (409% increase in searches)  
  • Preveza, Greece (316% increase in searches)  
  • Santiago de Compostela, Spain (289% increase in searches)  

Solo traveling is no longer a niche; over one half of travelers (54%) are looking to escape solo next year. Divorcees (78%) ranked among the highest in their readiness to embark on a solo vacation in 2023 and look set to form a new trend of travelers who are ‘solo and self-focused’.  With an increasing number of friendship apps launched and platonic versions of dating apps growing in popularity, there is also the opportunity to hook up with new travel friends and companions. 

Sustainability; Sustainable travel continues to grow in consideration for travelers’ decision making: for more than 1 in 4 (24%) it’s even more important now, than prior to the pandemic. With price-led decision making and sustainable travel both top of mind, 11% are considering new, alternative destinations for their next trip.

Nature first; Wildlife spotting appears in the top 3 travel activities planned for vacations, suggesting the pandemic’s emphasis on getting outside for walks and connecting with the local environment is now transferring as a key component of travel plans.  Interacting with the environment and watching animals has mood-boosting properties.  Skyscanner recommends getting amongst green nature and experiencing the meditative effects of Shinrin-yoku, a new wellness trend that literally means ‘forest bathing’ in 2023. 

Making work work for you (and your wallet): 45% of Americans surveyed plan to work while on vacation next year (“bleisure travel”), a strategic move for which the top reason is ‘it means I get more time in destination’ (59%). Cross-referencing the long list of countries that now offer digital nomad visas with their cities’ cost of living index unearths a selection of savvy options for 2023. All cheaper than London’s cost of living index, Skyscanner’s favorites include: 

  1. Mexico City, Mexico – Skyscanner has also seen a 591% increase in searches 
  2. Zagreb, Croatia – Skyscanner has also seen a 344% increase in searches 
  3. Madrid, Spain      

Sneaky smartphone searches & social media’s influence; 2 out of 3 US travelers now use a mobile device to plan or book their next trip, with the most popular moment being during work hours or lunch break. Celebs are the number one source of travel inspiration in the US with Instagram being the most FOMO inducing – 52% of travelers stated they’re more likely to book a trip if they’ve seen it on the platform.  

  • So, for those wanting to get ahead of the Insta trend, Skyscanner can reveal their top spot for 2023 is Amman, Jordan (based on least amount of Instagram hashtags cross referenced x 195% increase in Skyscanner searches). 

Future travel; 2053 will mark 150 years of the Wright Brothers first airplane flight, a lot has changed since then and travelers are expecting significant developments to be mainstream when hitting that milestone in 30 years’ time.  

  • One in three people (34%) expect to vacation amongst the stars in their lifetime, climbing aboard space craft for Earth sight-seeing day trips to the edge of space and longer trips beyond 
  • Advances in supersonic technology could re-define short-haul travel and Skyscanner’s report reveals 32% of travelers believe it will be a mainstream flight option in the future 

Skyscanner’s new consumer research also reveals hot new trends around destinations and embracing “me-time”. From solo to supersonic travel, working while wandering the globe and social media’s influence on vacation selection, check out these and other findings in the full Travel Trends 2023: The year of price-driven decisions report.

Founded in 2003, Skyscanner is a leading travel marketplace dedicated to putting travelers first. Skyscanner helps millions of people in 52 countries and over 30 languages find the best travel options for flights, hotels and car rental every month. Skyscanner is available on desktop, mobile web and its highly rated app has over 110 million downloads. Working with 1200 travel partners, Skyscanner’s mission is to lead the global transformation to modern and sustainable travel.   

According to Skyscanner’s executives, the most popular search is for “anywhere. Our mission is to inspire.”

Visit Skyscanner.com

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health and wellness travel, Hotels & Resorts, Responsible Travel, Workation

Club Med Responds to 2020 Challenges, Trends with Innovation

Club Med Sandpiper Bay, Florida, a pioneer in all-inclusive resorts, is introducing innovations in response to travel trends that have emerged out of the 2020 pandemic (c) Karen Rubin/goingplacesfarandnear.com

MIAMI– An unprecedented 2020 was challenging for the travel industry and also provided valuable insight into travel trends for the year ahead and beyond. Club Med, a pioneer of the all-inclusive resort concept, is innovating products to align with anticipated trends for 2021, some of which will have lasting impact far into the future. These include working remotely with extended stays (workation); a demand for sustainable/responsible travel; flexible booking options.

“As the leader in all-inclusive vacations, Club Med continues to innovate through this challenging time by offering our guests the best in flexibility and safety,” says Carolyne Doyon, CEO and President of Club Med North America. “We’re utilizing our thoughtful and strategic analysis of 2020 learnings and 2021 market trends to deliver on travelers’ evolving wants and needs.” 

A projected return to travel

Americans have started seeing the “light at the end of the tunnel” when it comes to travel. A recent Skift Research study reported that beginning in September 2020, for the first time during the pandemic, more Americans planned to increase their travel spend over the next 12 months. The most popular destinations include beaches and coastal drive-to markets.

While domestic travel continues to be preferred by the majority of travelers, a recent study conducted by Club Med found that 56% of travelers are looking to travel by Spring/Summer 2021 with most looking forward to returning to Turks and Caicos (47%) and Mexico (31%). Club Med has also seen significant interest in travelers who are booking for the 2021 holiday season. Considered “revenge bookings,” the trend indicates a strong interest in families getting together after canceled plans this last holiday season, with advance bookings for holidays at a 17% increase versus 2019.

As Club Med anticipates seeing a return to travel to the Caribbean islands and Mexico, resorts such as Club Med Cancún, Club Med Punta Cana, Club Med Michès Playa Esmeralda and the adults-exclusive Club Med Turkoiseare poised to provide travelers, whether families, couples or singles, a restorative and safe experience to escape to in 2021. Domestically, Club Med Sandpiper Bay remains the brand’s top-selling resort for those looking for an escape closer to home.

Increased interest in international travel

The pandemic spurred increased domestic travel with Americans looking for shorter escapes closer to home. Through data compiled from recent sales, Club Med Sandpiper Bay in Florida saw a substantial increase in bookings in 2020 from travelers in drive-market regions. From June to December 2020, the resort reported 40% of travelers were from Florida.

However, according toThe New York Times, while interest in domestic travel is likely to continue through 2021, interest ininternational travel has increased since the news of the vaccine. Club Med is well equipped to meet this demand for years to come through the consistent growth of their international portfolio, marking three to five new resort openings or renovations per year, including a new Alpine ski resort annually. Each resort is constructed with a low-density layout – which is defined by low-rise buildings that are spread out across 50+ acres and respectfully integrated in their surrounding natural environments – leaving plenty of space for guests to roam freely and comfortably.

Exemplifying their eco-friendly positioning,Club Med is set to open their eco-certified Seychelles (Indian Ocean) resort in March 2021. This will be its newest Exclusive Collection luxury resort, respectfully integrated along a preserved Marine National Park. In harmony with nature, the resort will offer nature conservation experiences, like marine conservation and turtle nesting. Club Med Québec Charlevoix is also opening in December 2021, with bookings already well underway. Located just outside Québec City in Le Massif de Charlevoix region, the all-inclusive resort is Club Med’s first four-season mountain property with unparalleled waterfront views of the Saint Lawrence River, amazing year-round outdoor activity options, full ski-in/ski-out access, and spacious accommodations. Club Med anticipates seeing a high level of bookings from Americans, as the resort is easy for them to get to and more cost-effective than a do-it-yourself ski vacation – for example, a 7-night do-it-yourself ski vacation for a family of 4 to Whistler would cost approx. $9,900; while at Club Med Québec Charlevoix, a similar vacation would cost $4,500.

Working remotely with extended stays

Travelers have shown an appetite for escaping the pandemic restrictions at home and extending their stays at all-inclusive resorts where they can work or study remotely while also relaxing. In June 2020 Club Med Sandpiper Bay in Florida reported a 9% increase in bookings for “short week” getaways – meaning a 4 to 5-night reservation during the week rather than the traditional long weekend getaway.  According to the Skift Megatrends report, the pandemic and the rise of remote work will likely further blur the lines between business and leisure travel. A significant hike in the length of stay in vacation rentals highlights how travelers have been looking at other places to stay and work during the pandemic. Club Med is adapting to this trend by setting up Workation, a hybrid stay between working remotely and a vacation with the all-inclusive service à la Club Med. This remote work and learn option has been available at Club Med Sandpiper Bay since October 2020, delivering adults and children the tools they need to work remotely, including: premium wi-fi, dedicated workspaces (or free to roam and setup beachside!) and printer access. Club Med is looking to launch the concept in additional resorts soon.

Low-density resorts with safety protocols

Travelers will continue taking increased precautions to protect themselves from COVID-19 and expect the travel industry to provide them with peace of mind by offering increased safety precautions. Worldwide, Club Med’s Safe Togetherprogram has established a range of enhanced health and safety protocols that include protective face coverings for staff, hand sanitizer available throughout the resort, deep cleaning and frequent sanitizing of surfaces and facilities, social distancing, capped resort capacity, increased amount ofalready-existent single plated foods in main dining area buffets, and temperature checks on arrival and periodically during the stay. All Club Med properties in Florida, the Caribbean, and Mexico are POSI-Check certified, receivingrecognition from Cristal for the Prevention of the Spread of Infection.

Travelers will also continue seeking destinations surrounded by nature, offering a variety of safe outdoor experiences. All of Club Med’s global resorts, including those in Florida, the Caribbean, and Mexico, meet this demand as they are low in density, spread across 50 acres of land and wide stretches of beaches, creating a sense of privacy and freedom. Each resort features multiple low-rise buildings that are only three stories high, sitting just below the treetops. To further accommodate social distancing practices, dining tables and lounge chairs throughout the resorts are more spaced out with an increased amount of outdoor seating, and activities and entertainment are also predominantly outdoors.

Contactless technology

Travel in 2021 will be more touchless than ever. A recent Booking.com study showed 64% of travelers agree that technology will be important in controlling health risks when traveling and 63% say that accommodations will need to use the latest technologies to make travelers feel safe. Club Med’s Easy Arrivalcontactless check-in/check-out prepares guests to fully enjoy vacations immediately. From signing up children for childcare services to booking ski equipment ahead of time at Club Med’s ski properties, everything will be ready for guests as soon as they arrive at the resort. The My Club Med app also allows guests to enjoy a seamless experience from the start of their trip to the end, with options to create a personalized itinerary, preview the daily activity schedules and, at select resorts, guests can book spa appointments and order room service. Coming soon, in order to abide by the CDC’s new requirements for entry into the United States, travelers will also be able to schedule their PCR/Antigen testing.

Wellness seekers

Skift predicts travelers will continue seeking outdoor and wellness-centric destinations. An unspoiled paradise hidden in the heart of a Dominican palm grove, Club Med Michès Playa Esmeralda is the first and only resort in Michès, offering guests a sense of intimacy and personalization. Set upon 93 acres with a 2,000-foot stretch of untouched beach, the resort’s architecture seamlessly and respectfully blends into its surroundings, featuring four boutique villages with distinct concepts designed to deliver tailored experiences for various segments. This ‘resort within a resort’ concept includes: 

·       Explorer Cove, a dedicated section designed for families with activities and kids clubs nearby

·       Caribbean Paradise, the alluring heart of the resort surrounded by lush tropical gardens and colorful décor designed for both families, couples and singles alike

·       Emerald Jungle, designed for wellness seekers with a natural Zen pool, spa, wellness bar and treetop wellness canopy

·       Archipelago, created exclusively for adults featuring floor-level oceanfront suites with private pools, outdoor showers and infinite views of the ocean just steps away

Sustainability
The pandemic has made many people aware of impacts on the environment and local communities. A Booking.comstudy found that more than 69% of travelers expect the travel industry to offer more sustainable options. Avid globetrotters are quickly getting behind the ‘go green’ initiative in tourism decisions and Club Med is proudly supporting the cause. In 2018, Club Med launched its Bye-Bye Plastics program, and is on track to ban single-use plastic products from bars, restaurants and rooms by 2021.

Tourism has a growing impact on the environment, which is why Club Med has always devoted itself to sustainable practices. Club Med’s Happy to Careprogram features a range of sustainable commitments based on values and practices which reflect sustainable development.

Club Med’s newest Exclusive Collection resort, Club Med Michès Playa Esmeralda, acts as the catalyst for Club Med’s environment-friendly positioning. Devoting its design, activities and elements to the surrounding region, the resort pays homage to the Dominican Republic’s ecological essence so guests who visit the resort can understand the natural beauty that first attracted many locals to the destination. The resort’s eco-chic concept is based on five core pillars: agriculture, immersion, waste management, energy and people. 

Sustainability is at the heart of the resort with special programs and initiatives, including:  

·       No single-use plastics in the resort 

·       Locally sourced coffee and cacao products in the resort’s Coffee House, in partnership with local farmers 

·       Employee uniforms are created out of recycled plastic bottles (currently more than 200,000+ bottles have been recycled for this initiative) 

·       Programs have been implemented to provide more than 900 locals with language, vocational, and hospitality skill trainings 

·       Strict eco-friendly certifications from the best in the industry: BREEAM certification for the construction process, and Green Globe certification for the operations 

·       Solar panel project – an estimated 45,000 square feet of solar panels are being installed in the resort to generate renewable energy  

·       Programs to stimulate the local economy are underway via various farming development projects to increase the efficiency, quality and demand for local farmers 

·       In-resort plant nursery currently houses 30,000+ new plants, and more than 2,000 trees were preserved or re-planted during the construction process  

·       Family environmental workshops offer interactive, fun and educational sessions for parents and children to learn about the environment together and participate in hands-on gardening activities

Flexible travel options

According to the United States Tour Operators Association, the most frequently asked question by travelers who made new bookings this fall was regarding cancellation or refund policies. Flexible booking policies are anticipated to continue into 2021 and beyond. To ensure added flexibility and peace of mind for travelers, Club Med offers:

·       Free Cancellation Policy: For new bookings made on or after May 18, 2020, guests can receive a full refund should they need to cancel their stay (up to 15 days prior to the anticipated travel date) for stays on or prior to December 16, 2021.

·       Emergency Assistance Program: All guests traveling before December 31, 2022 will receive coverage for emergency medical expenses during their stay, including those related to COVID-19.   

·       PCR + Rapid Antigen Testing: As required for re-entry into the United States from international destinations, Club Med offers complimentary Rapid Antigen COVID-19 tests either on-site or off-site (dependent on the resort). PCR testing is also available at an additional cost.

Club Med, founded in 1950 by Gérard Blitz, is the pioneer of the all-inclusive concept, offering approximately 70 premium resorts in stunning locations around the world including North and South America, Caribbean, Asia, Africa, Europe and the Mediterranean. Each Club Med resort features authentic local style and comfortably upscale accommodations, superior sports programming and activities, enriching children’s programs, gourmet dining, and warm and friendly service by its world-renown staff with legendary hospitality skills, an all-encompassing energy and diverse backgrounds. 

Club Med operates in more than 30 countries and continues to maintain its authentic Club Med spirit with an international staff of more than 23,000 employees from more than 110 different nationalities. Led by its pioneering spirit, Club Med continues to grow and adapt to each market with three to five new resort openings or renovations per year, including a new Alpine ski resort annually. 

For more information, visit www.clubmed.us, call 1-800-Club-Med (1-800-258-2633), or contact a preferred travel professional. For an inside look at Club Med, follow Club Med on Facebook, Twitter, Instagram and YouTube. 

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experiential travel, luxury travel, Millennial Travel, Travel Trends

The 2020 Virtuoso Luxe Report of Top Experiential Travel Trends: ‘Carpe Diem,’ Croatia, Antarctica, Greece

Arriving at the end of a self-guided bike tour in Porec, Croatia. Croatia ranks as the top Emerging Destination and one of the top Global Destinations and Destinations for Millennials in Virtuoso’s luxe travel trends 2020 survey. © Karen Rubin/goingplacesfarandnear.com

NEW YORK – Travelers in 2020 are seizing the day and prioritizing trips now, powered by the belief that customized experiences are the best investment of their money and time, according to the latest Virtuoso® Luxe Report. Global luxury travel network Virtuoso annually surveys its industry-leading travel agency members and their advisor sales force across 50 countries to predict what lies ahead in the coming year. The Luxe Report, which has earned Virtuoso its reputation as a respected trend forecaster, reveals consumer inclinations in high-end and experiential travel.

“Carpe diem” travel is fueling the desire to savor as many new destinations and exciting experiences as possible in more authentic ways. While travelers still want to journey in comfort, the new definition of luxury is personalized adventures shared with family and friends. Both trends led to Virtuoso’s introduction earlier this year of Wanderlist®, a revolutionary approach to planning trips to ensure travelers maximize opportunities now and in the future.

The Luxe Report unearthed six trends highlighting how upscale globetrotters continue to assert their influence in the travel-sphere for 2020.

1.       Untouristed and Unexpected: With some favorite destinations seeing an untenable rise in demand, the well-traveled luxury set is seeking remote, unspoiled destinations to avoid crowds at over-touristed locales. Virtuoso advisors report a rise in requests for places ranging from the culturally distinct to those steeped in nature, including Borneo, Greenland and Oman.

2.       Country Coupling: Travelers are heeding the advice of well-informed Virtuoso advisors, who encourage clients to explore multiple countries, even during shorter journeys. Trips that mix locales are trending, especially ones with surprising combinations. Travelers may pair a ski adventure with a beach finale, or a city stay with a jungle adventure, or a well-traveled place followed by a little-known spot to mingle with locals. The focus is on varied experiences that enrich the trip with each stop.

3.       Tasty Travels: Culinary travel has transcended “trend” to become its own niche, with amazing food and drink now considered essential to any trip. Cooking classes, eating in private homes, Michelin-starred restaurants, farm-to-table visits, truffle hunting – culinary experiences are as varied as travelers themselves, and allow foodies to go beyond a seat at the table. Dining has become such a focus that some travelers are requesting restaurant reservations at the same time they book their flights – sometimes even before.

4.       Group Getaways: Travel unites those who share common interests, and Virtuoso advisors say clients want to connect with like-minded people. Gen X-ers, Boomers and even Matures are traveling to bond with friends and others who share their passions or are at the same life stage. Women’s travel is on the rise as well, including soft adventure trips and affluent girl getaways to unplug, relax and play. Groups of couples are also traveling together, including buddymoons, where newlyweds bring pals along for the fun.

5.       EQ Encounters: Today’s traveler is seeking more profound experiences leading to increased emotional intelligence. Pushing beyond their comfort zone combined with genuine interaction among locals provides travelers with a deeper appreciation for the people and cultures they encounter. Foregoing the usual attractions, Virtuoso clients are instead opting to tap into their passions, such as a tasting with the owner of a local winery, a motorcycle tour or a personal shopper to guide them through the latest pop-up stores. They also want accommodations that reflect the destination – inns full of character, small neighborhood hotels and private homes.

6.       Enjoying the Journey: Embracing the philosophy that the journey is half the fun, upscale voyagers are using exclusive services including meet-and-greets planeside to avoid the stress of changing terminals, locating gates or waiting in customs lines. The Private Suite at Los Angeles International Airport offers a members-only terminal where travelers are escorted through TSA screenings, driven to and from aircraft in BMWs and provided a room to relax in between flights.

In keeping with the “live for today” motivation, celebrating a milestone is the top factor inspiring travel in 2020 – a first for the Luxe Report. Multigenerational travel maintains its stronghold as the top trend of the year, with authenticity vaulting into second place from ninth in 2019 and cruising sailing out of the top five.

Italy continues its reign as the global favorite, as well as the top spot for solo travelers, while slipping to second place in the honeymoon and family travel categories. Croatia heads the list of emerging destinations, attracting buzz due to the Game-of-Thrones effect as well as its rich history and convenience to other major European hubs. Antarctica, poised for a big year, takes the top spot for adventure travel from longtime favorite South Africa (now in fourth place) and ranks number two as an emerging destination. And Greece catapulted into the top five for three categories, including the top spot for Millennials as well as second on the global destinations list and a third place for honeymoons.

Key findings from the 2020 Virtuoso Luxe Report:

Top Travel Trends                                                                Top Emerging Destinations

1. Multigenerational travel                                                       1. Croatia

2. Authenticity                                                                         2. Antarctica 

3. Active or adventure trips                                                     3. Iceland

4. Family travel (immediate family)                                          4. Japan

5. Celebration travel                                                                5. Portugal

Top Global Destinations                                                      Top Adventure Destinations

1. Italy                                                                                     1. Antarctica

2. Greece                                                                                 2. Alaska 

3. France                                                                                  3. Galapagos Islands 

4. Japan                                                                                    4. South Africa

5. Croatia                                                                                 5. Iceland

Top Millennial Destinations                                                Top Cities

1. Greece                                                                                 1. Paris

2. Bali                                                                                      2. Barcelona

3. Croatia                                                                                 3. Florence

4. Iceland                                                                                 4. Rome

5. Cambodia                                                                            5. London

Top Family Travel Destinations                                         Top Honeymoon Destinations

1. Hawaii                                                                                 1. French Polynesia

2. Italy                                                                                     2. Italy

3. Orlando                                                                               3. Greece

4. Costa Rica                                                                           4. Bali  

5. England                                                                               5. Maldives  

Top Solo Travel Destinations                                              Top Travel Motivations

1. Italy                                                                                     1. Celebrating a milestone

2. England                                                                               2. Excitement of discovering new destinations

3. U.S.                                                                                      3. Spending time with loved ones

4. France                                                                                  4. Rest and relaxation

5. Spain                                                                                    5. Crossing off Wanderlist® items

A total of 1,300 travel advisors from Virtuoso-affiliated agencies in North America, Latin America, Asia-Pacific, the Caribbean, Europe, Africa and the Middle East took the Luxe Report survey, drawing on their extensive knowledge, professional experience and client requests to offer insight into 2020’s top trends.

Virtuoso® is a leading international travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,000 travel agency partners with 20,000 elite travel advisors in 50 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with over 1,800 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. More than (U.S.) $26.4 billion in annual travel sales makes Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.virtuoso.com.

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