Join the Center for Responsible Travel (CREST) for a 2020 World Tourism Day Webinar entitled Lessons from COVID-19 for Tourism in a Changing Climate, Tuesday, September 29, 11:00 am–12:30 pm EST
CREST’s annual meta-analysis, The Case for Responsible Travel: Trends & Statistics, will share key studies on COVID-19 and climate change and the lessons that may be applied from the former to meet the challenges of the latter. CREST’s World Tourism Day Webinar will share the report’s key findings and will bring together experts to discuss consumer, business, and destination trends in the context of recovery.
Distinguished speakers will explore the unprecedented opportunity to mitigate two existential threats, climate change and COVID-19, with one coordinated approach, truly making the world a safer, more equitable, and more resilient place for all.
Panelists will include:
Dr. Daniel Scott, Executive Director, Interdisciplinary Centre on Climate Change (IC3), University of Waterloo
Moderator: Denaye Hinds, Owner and Managing Director, JustaTAAD, LLC
The latest report, The Case for Responsible Travel: Trends & Statistics 2020, a special edition on lessons from COVID-19 for tourism in a changing climate, comes at an unprecedented time due to the COVID-19 pandemic. COVID-19 has highlighted the immense need and value of tourism, while fundamentally changing the way destinations, businesses, and travelers will plan, manage, and experience tourism. At the same time, climate change remains an existential threat that has real consequences for destinations and communities everywhere.
The report includes a special focus on the two major crises facing our world today: climate change and COVID-19. Sharing cutting-edge research and examples, the report describes how travelers, tourism businesses, and destinations are implementing workable, sustainable solutions to support our planet and its people. The report also provides an overview of what consumers, businesses, and destinations are experiencing during COVID-19 and offers sustainable solutions that can help the tourism industry on a road to responsible recovery.
“Crisis often breeds innovation, and destination communities and businesses must now take the time to reconsider the path forward,” said Gregory Miller, Executive Director of CREST. “As we look to the future of tourism, the same rigor and dedication that is needed to adapt to the pandemic must also be applied to neutralize the threat of climate change.”
Trends & Statistics 2020 updates CREST’s previous industry studies, released every year since 2013. This year’s report was prepared in collaboration with more than 30 leading organizations, researchers, and institutions, including the United Nations Environmental Programme (UNEP), the Global Sustainable Tourism Council (GSTC), and the World Wildlife Fund (WWF).
On
one issue I take exception to the courageous climate activist, Greta Thunberg:
travel – even airline travel – is not the enemy of the climate action crusade,
travel is its best ally. She may have taken two weeks to sail the Atlantic to
reach the United Nations Climate Action Summit, but the thousands of diplomats
and heads of state she scolded and shamed into action, could not.
“What would happen if we
stopped traveling, stopped flying? Would we save the planet or unleash a global
conservation crisis? There would be global conservation crisis,” asserted Costas
Christ, chairman of The TreadRight Foundation, a philanthropy created by The
Travel Corporation’s 42 brands, to preserve and protect the planet, people and
wildlife.
Christ, who came out of
the Wildlife Conservation Society, pointed to the three great forests on the
planet – New Guinea, Amazon Basin, Central African rainforest including Gabon. But
in the early 2000s, Gabon’s economy was dependent on mining and timber
concessions.
The Wildlife
Conservation Society went to Gabon’s president and said, “If you continue
mining, cutting trees, the party is over in 50 years, but if put aside area for
conservation, travelers will come, alleviate poverty and save the forest – your
great grandchildren will be able to make their livelihood here.
“With stroke of Gabon
President’s pen, he created 11 national parks, protecting 13 million acres –
Travel Matters,” Christ said. “Travel is
the alternative to exploitation – preserve and protect instead of poach and
encroach.”
“If travelers did not go to the African
continent, the future would be unrelenting poverty. Travel is hope,
conservation.”
Colombia, where The
Travel Corporation has introduced new travel programs, is one of the 30 places
on the planet which are the “Noah’s Ark of Life,” a biodiversity hot spot harboring
one out of 10 species.
“If we are able to help Colombia protect its natural
resources we will protect the second largest biodiverse place on the
planet.”
“We make an impact when
travel supports conservation, protects wildlife and alleviates poverty. Travel
matters when it is planned, managed well, sustainable. Then magic happens – we
deliver on our promise to make the world a better place.
It is significant that
travel benefits the destinations, but travel also enriches individuals, in a
mutually virtuous circle.
What is wanderlust and why
do we seek out other places? Christ asks. Marco Polo understood. So did John
Steinbeck, who, in
his Pulitzer-Prize winning book, wrote:
A journey
is a person in itself; no two are alike.
And all plans, safeguards, policies and coercion are
fruitless.
We find after years of struggle that we do not take a trip;
a trip takes us.
Mark Twain, who actually was a travel writer, wrote in “The
Innocents Abroad,” “Travel is fatal to prejudice, bigotry, and
narrow-mindedness, and many of our people need it sorely on these accounts.
Broad, wholesome, charitable views of men and things cannot be acquired by
vegetating in one little corner of the earth all one’s lifetime.”
Costas Christ
traveled to meet the Dalai Lama, who travels constantly, to ask ‘Why travel?.’ “He said, ‘in ancient Tibetan ‘gropa’ is
the word for human being, but the literal meaning is ‘one who goes on
migrations.’ We define the essence of being human to travel – to travel is to
be human.
“We think of the word
‘progress’ as hitting goals, but to pro-gress is a kind of travel. In Middle English,
“progress” means “to go on a seasonal journey” – so success is a journey,
success is linked to travel.”
The TreadRight Foundation, a not-for-profit organization created 10 years ago as a joint initiative between The Travel Corporation’s (TTC) family of brands, takes a percentage of profit from 42 companies to make sure goes to projects that make a difference. TreadRight supports 55 projects in 280 communities in 26 countries in three basic categories: planet, people and wildlife.
TTC, a member of the World Travel & Tourism Council, is
joining in a commitment for the industry – which accounts for one in 10 jobs
around the world and accounts for 10% of the global economy, to become carbon
neutral by 2050. TTC will also take steps to eliminate plastics through its
supply chain, and reduce carbon emissions.
“We’re committed to be carbon neutral before 2050 and not through carbon offsets. Carbon is what’s destroying climate, not offsets,” Brett Tollman, Chief Executive, The Travel Corporation and Founder, The TreadRight Foundation. said at a reception marking TreadRight’s 10 years.
“We are at an unfortunate tipping point, where unless we careful, this industry will be the poster for all that’s bad,” he said. “We have the opportunity to make change, but we have to be courageous.”
But though travel –
particularly airline travel – does have a carbon cost (until the technologies
improve), not traveling would be far worse for the quest of saving the planet
and communities from the impacts of climate change and promoting a more just
society.
Christ points to places devastated
by climate catastrophe that have rebounded because of tourism, communities and
cultures destroyed by war and conflict, like Bosnia and Croatia, rebuild and
thrive because of the economic support of travel dollars.
For example, working with the Jordan tourism Board, TreadRight
supports the Queen Noor Iraq Alamei, a
cooperative that employs women as potters and artisans – giving women jobs
outside the home but within the village. With TreadRight support, the
cooperative built up a gift shop and opened an Air BnB.
New
travel programs in Colombia help create a wildlife nursery and install solar
panels, while another program in Sierra Nevada, through Trafalgar, creates an opportunity
for visitors to be hosted by a family.
“Travel
is an incredible gift. It has the ability to open our eyes to the unique
cultures and spellbinding beauty of the natural world. But with this gift comes
a responsibility – to protect the world as we know it. At TreadRight, our
mission is clear; to have a positive impact on the people and communities we
visit, to protect wildlife and marine life, and to care for the planet we call
home.”
Craig
Kielburger, the co-founder of WE charity, explained how Treadright’s family of
travel companies is partnering with We.org, which builds schools, promotes
sustainable agriculture, brings pure water to communities – to offer programs
in which travelers can immerse themselves into that community.
In partnership
with ME to WE, travelers have the opportunity to visit three iconic
destinations: India, the Ecuadorian Amazon and Kenya. In conjunction with TTC,
guests can book ME to WE Immersive Volunteer Trip extensions on upcoming set
departure dates or as a requested custom trip. Travelers stay among local communities in comfortable
lodges, owned and operated by ME to WE. All meals, ground transfers,
transportation and local sightseeing excursions hosted by an expert facilitator
are included.
You
can run with the Masai, help build a school, see what it feels like to have to
carry water barrels on your back; stay in a family’s home in Ecuador; in India,
visit an elephant rescue preserve instead of riding on one. (See TreadRight.org site, https://www.TreadRight.org/trips/).
“Travel is a privilege,”
said Celine Cousteau, a documentary filmmaker and TreadRight Ambassador and
storyteller. “Experience places and people, become a part of who they are.
Travel fosters profound change. Travelers become storytellers. Traveling on an
airplane has a carbon footprint, yes, but the value it brings more than
compensates. Travel is an opportunity to
bring a thriving economy, conserve, preserve. Make a choice to do good and if
travel, make it count.”
TTC’s ‘Make Travel Matter’ Pledge
TreadRight has made
#maketravelmatter its mission and its theme and on this year’s World Tourism
Day, made this pledge:
“This World Tourism Day, Friday, September 27th, 2019, engaged citizens will examine the positive impact travel has on the globe and TreadRight is making its commitment public to Make Travel Matter,” the company stated.
Inspired by Palau’s First Lady, Debbie
Remengesau who introduced the Palau Pledge, every one of TTC’s 10,000 team
members and 42 companies worldwide are committing to make travel matter, with
its new official pledge standing to help protect people, planet and wildlife.
In celebration of World Tourism Day, all members of TTC’s family of brands will
use the opportunity to stand up and personally commit to share TreadRight’s
ethos as travelers, as travel providers and as members of the global travel
industry.
“Our Make Travel Matter Pledge is another step on our journey and an impactful one as it further solidifies our commitment to helping protect the destinations we work with, its communities and local wildlife,” Tollman said. “As responsible travelers, TreadRight’s ethos has become part of our company’s DNA and what we stand for, and we share our pledge with our guests as well as partners in hopes they will join us.”
MAKE TRAVEL MATTER PLEDGE
I will make my travel matter –
for our planet, for people and for wildlife.
When I explore this planet, I
will do my best to TreadRight.
I will refuse single use
plastics when I can and recycle what I cannot avoid.
When possible, I will offset my
travels.
When I meet new people, I will
honor their home as I do my own and do so in the spirit of diversity and
inclusion. I will purchase locally made items wherever possible and pay a fair
price.
When I experience wildlife, I will do so in nature.
I will not ride animals that
ought not be ridden, nor support animal cruelty in any way.
Together, we will TreadRight
upon the earth – and we will make our travel matter.
For more information about TTC, visit www.ttc.com.
TreadRight
is not the only entity that facilitates authentic, transformative, responsible travel
experiences – there is a whole travel industry subcategory, many represented by
Center for Responsible
Travel (responsibletravel.org), Global
Sustainable Tourism Council (gstcouncil.org), Earthcheck
(earthcheck.org) and the Rainforest Alliance (https://www.rainforest-alliance.org).
On World Tourism Day 2019, Patricia Affonso-Dass, president of the Caribbean Hotel and Tourism Association offered this message:
The theme of this year’s World Tourism Day, “Tourism and Jobs: A better future for all”, is particularly relevant for the Caribbean because no other sector creates more jobs or more opportunities in a wider variety of professions and skills.
In addition to the 2.5 million people employed directly, many more
benefit indirectly from the industry’s contributions to Caribbean health,
wealth, education and the environment. Our infrastructure, schools, hospitals,
public services, and parks and recreation facilities are all helped by this
dynamic and growing industry – already the world’s largest sector but also its
fastest growing.
The 2017 hurricanes and Hurricane Dorian that devastated some of
our destinations reinforced the indispensable role of tourism in our lives.
They remind us that for each tourism employee unable to work because of the
storms, many members of their families were also affected.
Initiatives such as “Tourism Jobs for Bahamians”,
just launched by the Caribbean Hotel and Tourism Association (CHTA) together
with the Bahamas Hotel and Tourism Association (BHTA), are finding interim jobs
for displaced industry professionals.
There will be more jobs as tourism recovers from the hurricanes
and the industry resumes its healthy growth trend, and our task is to spread
the benefits more equitably to a wider cross section of our people. We want to
ensure women, youth, minorities, and the differently abled have open gateways
to employment, ownership and leadership within the industry. There are over
1,000 different job and career paths in the industry, a fifth of which are at
supervisory and management levels. Increasing diversity always strengthens
companies and organizations, especially in tourism. Our visitors come from a
wide range of backgrounds, so our people who welcome visitors to our shores
should also reflect the full spectrum of our rich human diversity.
The Caribbean Hotel and Tourism Association, with the support of
many of the region’s local associations and our members, is earnest about its
mandate to develop our industry’s human resources. Well over 500 Caribbean
nationals have received higher education scholarships through the CHTA
Education Foundation. More than 1,000 chefs and several hundred bartenders have
honed their skills through professional development opportunities that CHTA and
the industry have provided through our Taste of the Caribbean initiative.
Thousands of employees have benefited from industry-sponsored
professional development training, including over 500 who attended
“diversity in the workplace” courses over the past year. Earlier
this year, CHTA launched its Young Leaders Initiative, in which dozens of
young people are developing their leadership skills and their understanding of
the industry and the opportunities it offers.
This does not include the additional investments that independent
hotels, resort brands, airlines, tour operators, attractions, taxi and
transportation providers, vendors and other industry stakeholders, with their
human resource professionals and employees, are making every day to deliver
exceptional hospitality.
Building upon a rich foundation, we have the responsibility to
make more opportunities to develop our people and our industry, anticipating
technological and consumer demand-driven changes which are now a constant. The
recent collapse of the world’s oldest travel agency offers more lessons. While
never losing sight of the fundamentals of hospitality, the dynamics of our
industry demands our adaptability and responsiveness to change if we are not to
face a similar fate.
Tourism can benefit every corner of our region and so on
this World Tourism Day, we celebrate the importance of the industry
and the employment and entrepreneurial opportunities it represents. We resolve
individually and collectively, as businesses, governments and education and
training institutions, to continue to invest in our people.
In the Caribbean, “Tourism is Everyone’s Business”.
The Caribbean Hotel and Tourism Association (CHTA) is the
Caribbean’s leading association representing the interests of national hotel
and tourism associations. For more than 50 years, CHTA has been the backbone of
the Caribbean hospitality industry. Working with some 1,000 hotel and allied
members, and 33 National Hotel Associations, CHTA is shaping the Caribbean’s
future and helping members to grow their businesses. Whether helping to
navigate critical issues in sales and marketing, sustainability, legislative
issues, emerging technologies, climate change, data and intelligence or,
looking for avenues and ideas to better market and manage businesses, CHTA is
helping members on issues which matter most.
As the 74th United Nations General Assembly gets underway, it is appropriate to be reminded of one of the missions, though the United National World Tourism Organization, to promote international travel. Each year, on September 27, UNWTO commemorates World Tourism Day with celebrations led by UNWTO. Its purpose is to foster awareness among the global community of tourism’s social, cultural, political and economic value and the contribution the sector can make in reaching the Sustainable Development Goals. In 2019, in line with UNWTO’s overarching focus on skills, education and jobs throughout the year, World Tourism Day will be a celebration on the topic ‘Tourism and Jobs: a better future for all’.
Tourism’s role in job creation is often undervalued. This is
despite the fact that tourism generates 10% of world jobs and is included in
Sustainable Development Goal 8 for its potential to create decent work.
New policies are needed to maximize tourism’s potential to
create more and better jobs, especially for women and youth. New policies are
also needed to reflect and incorporate ongoing advances in technology.
Policies and actions should be geared towards addressing the
current mismatch between tourism skills that are taught and those that tourism
employers need.
This requires a holistic approach to the future of work in
tourism, with heightened cooperation between all actors, including the public
and private sectors.
The Future of Work
Creating and ensuring equitable employment is essential to
increasing social inclusion, peace and security. The potential of every
economic sector to provide decent jobs should be utilized to its fullest.
The emergence of new technologies has led to the development
of new forms of work that are rapidly changing production processes worldwide.
This both provides opportunities for, and puts pressure, on existing
employment, welfare and education agendas.
According to the International Labour Organisation (ILO),
global unemployment remains high, reaching more than 190 million in 2018. All
sectors and countries, therefore, need to create the conditions for more and
better jobs. Embracing new technology can play a key role in achieving this
goal.
Making the new wave of technological breakthroughs as inclusive
as possible will require considerable investment in training and skills for
life and work. Everyone should have a chance to develop their full potential so
as to benefit from the new technological era.
To do this we need to examine the impact of technological
change on socioeconomic growth, jobs and inequality. We also need to provide
tools and skills to those who are looking for a job and as well as to those
whose jobs are at risk of automation.
On the occasion of its centenary in 2019, the ILO released
‘Work for a Brighter Future: Report of the Global Commission on the future of
Work’. This landmark report takes note of the forces transforming the world –
technology, climate change, demography, globalization – to call for a
human-centered agenda for the future of work.
By placing people and the work they do at the centre of
economic and social policy and business practice, the path towards growth,
equity and sustainability consists of three pillars of action:
Increase investment in people’s capabilities
Increase investment in the institutions of work
Increase investment in decent and sustainable work
Tourism is a leading people-to-people sector, with growth
rates outpacing world economic growth and international trade. It is one of the
main global export categories and with such a high impact on human workforce,
it serves as a natural ally of ILO’s human-centered agenda for the future of
work.
Tourism and Jobs
Tourism is a major source of employment because
of its labour-intensive nature and the significant multiplier effect on
employment in related sectors. It is estimated that one job in
the core tourism sector creates about one-and-a-half additional
or indirect jobs in the tourism-related economy. Overall tourism accounts
for one in ten jobs worldwide.
The ILO estimates that ‘accommodation and restaurants’,
together with ‘private sector services’, will create jobs at the
fastest rate among all sectors in the economy over the next five
years.
Tourism has proven to be a resilient economic
activity. In each of the seven years following the global economic
crisis of 2010, the number of worldwide international tourist arrivals
grew at 4% or above.
Tourism is a contributor to the Sustainable
Development Goals (SDGs) as a target in Goals 8, 12 and 14. The
sector’s contribution to job creation is specifically recognized in Goal
8, target 8.9. This states: “By 2030, devise and implement policies to
promote sustainable tourism that creates jobs and promotes local culture and
products”.
Tourism’s voice at the UN level is mirrored in other global
development and policy fora. The 26th Ibero-American Summit of Heads of State
and Government concluded in November 2018 with a high-level political
declaration on sustainable development in which tourism plays a key supporting
role. The commitment includes UNWTO as the designated global partner and marks
the first time the tourism sector has been featured in a top-level multilateral
cooperation agenda.
More recently, the G20 Osaka Leaders’ Declaration from June
2019 singles out tourism’s contribution to global economic growth and inclusive
and sustainable development: “Tourism accounts for a significant share of the
world’s GDP and is expected to continue to be an important driver of global
economic growth. We will work to maximize the sector’s contribution to the
creation of quality jobs and entrepreneurship, especially for women and youth
and in the creative industry; economic resilience and recovery; the
preservation of natural resources through sustainable tourism planning and
management; and the achievement of inclusive and sustainable development.”
However, despite representing 10% of the world’s jobs,
tourism’s role in employment generation and entrepreneurship is often underestimated and undervalued in
policy formulation and implementation.
A mismatch between available qualifications
and workplace reality is one of the major factors impacting tourism employment
and talent development. The gap between education and skills/knowledge needs,
and the resulting shortages of labour with ‘future-proof’ skills, continues to
dent economies and harm job creation prospects. Moreover, tourism suffers from
important challenges related to attracting and retaining talent and the
improvement of working conditions.
Tourism Jobs and the Digital Revolution
Globalization, technological progress and demographic change
are trends that, together, have redefined the tourism sector and how it
functions. At the heart of our now hyper-connected, hyper-informed world is a
digital-led revolution in markets, as well as in the demand for skills and the
characteristics of tourism jobs. Recent years have seen the emergence of
digital breakthroughs, including new platform tourism services (the so-called
sharing or collaborative economy), big data and geo-localization.
Some of the main issues the tourism sector faces in adapting
its workforce to the technological revolution are:
The need to review and update outdated legislation and
regulation that supports employment, innovation, entrepreneurship and new
business models
The low level of awareness and expertise of new technologies
and technological trends
A lack of funding to invest in new technologies and training
for the jobs needed for the present and future
The lack of cooperation and communication among relevant
stakeholders
MSMEs Are Key to Decent Work in Tourism
Micro, Small and Medium Enterprises (MSMEs) are now
the major job creators in tourism. OECD/ILO research shows that around
half of tourism employees work in enterprises of fewer than 10 people,
while around three-quarters work in enterprises of fewer than
50 people.
Tourism MSMEs are also an important source of innovation and
economic diversification, helping to shape socioeconomic development in
destination countries worldwide.
However, access to finance, prohibiting business regulations
and inadequate skills are major constraints faced by all MSMEs including those
operating in the tourism sector.
The main challenge related to MSMEs, then, is to create an
enabling environment that at once improves their economic prospects, overcomes
barriers to decent jobs, and ensures that MSMEs’ economic activities are
environmentally sustainable.
Promoting Jobs For All in Tourism – Youth, Women and Rural Communities
The tourism sector employs more women and young
people than most other sectors.
Just under half (47%) of people working
in tourism in European OECD countries are between 15 and 34 years
of age, compared to a third (32%) of workers in the economyas
a whole.
In OECD countries, women account for 60% of
employment in the tourism sector. This is higher than
the share of women employed in the services sector (47%) and
in the economy as a whole(43%).
Women play a leading role in tourism entrepreneurship.
UNWTO/UNWomen research shows that the global rate of women
entrepreneurs in ‘hotels and restaurants’ (36%) is comparatively
higher than in all sectors combined (22%).
Furthermore, tourism creates jobs in rural and remote areas,
not only directly but also indirectly through the preservation and restoration
of traditional activities. Often it is one of the few viable economic sectors in
these areas.
The explicit mention of tourism in Goal 8, target 8.9 of the
SDGs recognizes its transformational potential on livelihoods and prosperity in
rural communities, both through providing access to decent employment and
through reviving traditional local industries.
By providing opportunities for women, youth and rural
communities in a variety of roles, tourism contributes to several SDG
target areas surrounding empowerment of vulnerable
groups and more equal and inclusive societies. More inclusion
strengthens tourism’s power to unite people across cultures in a celebration of
diversity, increasing overall social resilience.
Despite these benefits tourism provides, it must also
address serious challenges surrounding employment for all of these groups.
One is a large gender pay gap. In tourism,
women are on average paid 20-25% less than male workers for
comparable skills. Women are often over-represented in non-standard forms of
employment. Women also suffer segregation in terms of access to education and
training.
Low-skilled women often find themselves in the most
vulnerable jobs, at risk of poor working conditions, inequality of
opportunity and treatment, violence, exploitation, stress and sexual
harassment.
Temporary and part-time jobs are particularly
common among women, young people, and the less-skilled who are employed in
tourism. They can often lead to decent work deficits, including
inadequate social security coverage, low wages and income inequality, and poor
working conditions.
The tourism sector’s variable demand cycle, with irregular
working hours and unpredictable shifts, poses additional challenges for those
(of any gender) trying to reconcile work and family responsibilities. At the
same time, however, this flexibilitymay also provide
opportunities to individuals wanting to combine a job in tourism with
another occupation.
A Policy Framework for Decent Tourism Jobs
New policies are needed to maximize the
potential of the tourism sector to create more and better jobs,
while reducing the risk associated with an increasing skills mismatch.
There is a longstanding tradition of the tourism sector
working in isolation from other key economic sectors. The way forward is for a
more holistic approach to the future of work in tourism,
with clear links to other sectors that are important for
economic development.
The major ongoing changes and challenges around tourism
employment require a new approach to skills development and education, policies
for innovation and job creation.
Policies should:
Encourage the progress of innovation in
tourism that fosters job creation and entrepreneurship, particularly among
women, youth and rural communities, through;
Establishing tourism innovation centres, incentives and
programmes to connect start-ups, leading companies, investors and governments;
Developing research on the changing demand for skills due to
the digital revolution;
Creating initiatives that promote innovation and
technological skills development in tourism;
Bring together educational institutions, the private sector,
governments and technology partners to review educational programmes and help
create the skill sets needed for future work opportunities, including soft
skills;
Further bridge the gap between available qualifications and
workplace skills needed, by supporting opportunities for appropriate
industry experience, such as internships or scholarships, along with
specialized education and training;
Include technology stakeholders in national tourism policy
coordination structures and mechanisms, in order to ensure an holistic
approach that accounts for innovation and job creation;
Include tourism as a key sector in both national and
multilateral agenda for employment, education and skills creation, and
overall economic development, highlighting tourism’s capacity to deliver on the
objectives of creating more and better jobs.
How can
the travel industry better support the communities we love around the world? On
World Tourism Day, leaders in tourism and community development will come
together in Washington, DC on Friday, September 27, to discuss best practices
for travel giving, voluntourism, and corporate social impact.
The 2019
World Tourism Day Forum, Impact Tourism: Giving Time, Talent, &
Treasure, is a day-long event focused on how tourism business, travelers,
and organizations are successfully making strategic contributions of time,
talent, and treasure to social and environmental projects in destinations.
Recognizing that “doing good” does not always mean “doing right,” the forum
will also examine the downsides of poorly implemented travel giving programs.
Hosted by
the Center for Responsible Travel (CREST) and the Organization of American
States, this event will trace the evolution of what was originally referred to
as “travelers’ philanthropy” into “impact tourism,” which is recognized today
as a core component of responsible travel. Designed to generate insights and
highlight innovation, the forum will also discuss the future of this growing
source of development assistance.
Select speakers include:
James Thornton, Chief Executive Officer, Intrepid Travel
Chris Blackwell, Founder, Island Outpost
Meenu Vadera, Founder & Executive Director, Women on Wheels/Azad Foundation
Katherine Redington, Vice President of Social Impact Journeys and Business Development, Elevate Destinations
The event
is taking place on Friday, September 27, 2019, 8:30 a.m. – 6 p.m at United States Institute
of Peace, 2301 Constitution Avenue NW, Washington, DC (reached by the Foggy
Bottom-GWU Metro, Blue, Orange, and Silver lines).
