Karen Rubin, Editor & Publisher, is a veteran travel writer and publisher, who is devoted to the mission of travel: to engender understanding – of self and others – and break down the barriers and borders dividing people, while creating the economic underpinnings to sustain environment, heritage and culture and a base for uplifting, fulfilling jobs.
Berkeley, CA – Backroads, a leader in active travel, urges parents to book their family’s summer vacation now while the best selection of trips and dates are still available. Busy families know that come March, summer calendars fill up fast with activities, events and commitments, and managing the logistics can feel like a full-time job. With over three decades of experience handling all the details of family travel, and with expert Trip Leaders ready to bring the magic, Backroads helps parents get that summer vacation piece effortlessly into place. Backroads’ latest release of Family Trips includes adventures in the US, French Alps, Netherlands & Belgium, Croatia & Slovenia and beyond.
Backroads Family Trips offer just the right combination of flexibility and activity options for kids of all ages, as well as for parents and grandparents to ensure that everyone has a great time exploring and bonding over a shared love of travel. And as the only travel company offering Family Trips for three distinct age groups―Families with Kids & Teens, Teens & 20s, and 20s & Beyond―Backroads makes it easy for everyone in the family to connect with travelers their own age, a wonderful dynamic that makes Backroads trips even more unique.
“Summer vacation is a great time to get away, reconnect and create family memories together,” said Tom Hale, Founder, President and CEO of Backroads, “and I understand how challenging it can be for families to fit fun into their busy schedules. At Backroads, we’re excited to bring the family fun in 2025 and make it easier than ever for families to find a trip that’s right for them.”
Backroads Multi-Adventure Family Trips —some with and some without biking—feature a combination of activities from hiking and watersports to horseback riding, rock climbing, zip-lining and more. Check out a sampling of Backroads’ new 2025 summer trips for families:
For more information—including last-minute Spring Break trips—travelers can visit https://www.backroads.com/why/traveler/family and check out Backroads’ entire collection of Biking, Multi-Adventure and Walking & Hiking Trips for families.
TRUCKEE, Calif. – Watching celestial events – in particular, the upcoming Total Solar Eclipse – aboard a small ship offers numerous advantages that are unlikely to be experienced any other way, and AdventureSmith Explorations, a leader in small-ship cruising, is prepared for the next Total Solar Eclipse, August 12, 2026. The company is booking passage aboard seven solar eclipse cruises, to give travelers the distinct privilege of viewing this once-in-a-lifetime event reaching remote and pristine areas that larger vessels can’t, and enjoying flexible routing and expert positioning to maximize viewing opportunities.
“Small ship cruises provide an intimate, immersive experience complete with unobstructed horizons, fewer passengers, expert guides, and the perfect blend of sky-watching and wilderness exploration,” said Todd Smith, founder and president of AdventureSmith Explorations. “For those interested in witnessing the Total Solar Eclipse in 2026, there are a handful of opportunities to do so aboard small ships both in the High Arctic and the Mediterranean depending on travelers’ climate and expedition preferences.”
These seven small ship cruises will put travelers in the path of totality on August 12, 2026:
Total Solar Eclipse in the Mediterranean. See the eclipse from Palma de Mallorca, Spain, aboard a luxury French ship. Cruise round-trip from Nice with special guest “eclipse chasers,” or from Barcelona to Nice with world-class experts from Smithsonian Journeys. These nine-day cruises on the 184-guest Le Dumont D’Urville or 264-guest Le Boreal include excursions in every port while sailing the western Mediterranean.
Arctic Odyssey Under a Solar Eclipse. Sail the Arctic and explore Svalbard, Eastern Greenland and Iceland in one epic voyage aboard the 114-guest Sea Spirit alongside special guest and astrophysicist Dr. Paul Sutter. This adventure offers the lowest starting price on this list, making it an exceptional value.
Spitsbergen – Northeast Greenland. This 14-day expedition affords the opportunity to experience dramatic coastlines and cruise through icy waters in search of iconic Arctic wildlife like polar bears, musk oxen, whales and arctic foxes. Two special departures aim to position travelers in the center of totality within East Greenland’s vast fjord system, Scoresby Sund.
Jewels of the Arctic. Enjoy a unique visit to the bird-rich island of Jan Mayen, plus explorations of Svalbard, Greenland and Iceland, aboard the cutting-edge 132-guest Greg Mortimer. Add on the ship’s popular kayaking program to fully experience nature at its wildest with just 19 other paddlers.
National Geographic Arctic Odyssey: Iceland, Greenland & Canada. Following the path of early Viking explorers, this journey mixes Arctic wildlife and landscapes with a riveting history that is brought to life by well-preserved ruins and local communities that thrive on the edge of the Arctic. Travel with a diverse team of experts from Reykjavik, Iceland, to St. John’s, Newfoundland, aboard the 148-guest National Geographic Explorer.
Iceland to Greenland: Mountains, Glaciers & The Westfjords. Embark on a round-trip journey from Iceland to Greenland with the pioneers that led the first successful total solar eclipse cruise in Antarctica. Experience thrilling heli-flightseeing over remote Greenland from the ship’s state-of-the-art helicopters, and gain expert insights from science journalist and eclipse enthusiast David Baron and eclipse cartographer Michael Zeiler.
Expedition to the Edge of the Ice Sheet. Aboard a luxury French expedition ship, follow in the footsteps of the Vikings and Erik the Red as you explore four Arctic regions on one unforgettable voyage. Join special guests, astronauts Claudie and Jean-Pierre Haigneré, and navigate to the remote fjords of North-West Iceland for total eclipse viewing.
Founded in 2003, AdventureSmith Explorations is the global leader in small ship, adventure cruise vacations. Pioneering sustainable travel practices, AdventureSmith founder Todd Smith has been recognized among Condé Nast Traveler’s prestigious Top Travel Specialists for 11 consecutive years. The company has also been awarded a Condé Nast Traveler World Savers Award, recognized as one of the “Best Adventure Travel Companies on Earth” by National Geographic Adventure, named among Outside’s Best Places to Work in 2024, and is Sunset Magazine’s “Best Transportation and Tours” 2024 Travel Award winner.
DENVER, CO –Ikon Pass goes on sale for the 25/26 winter season on Thursday, March 13, 2025, providing access to more than 60 mountain destinations across the Americas, Europe, Australia, New Zealand, and Japan
“Buy your 25/26 Ikon Pass this spring at its lowest prices of the year, with the most discounts and offers, and unlock more joy for an entire winter. This season, the better the pass, the better the perks, with access to over 60 of the world’s most iconic mountain destinations,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company.
WHAT’S NEW FOR 25/26
A Cross-Border Snow Paradise in Austria
Ischgl has been added to Ikon Pass for the 25/26 season, the seventh Ikon Pass destination in Europe. Ski or ride 1,273 acres across Austria and Switzerland and experience joie de vivre in this Tyrolean alpine town.
Ischgl is one of Europe’s most dynamic ski destinations, where Austria meets Switzerland for a seamless cross-border experience. For deep powder and big mountain lines, head to Val Gronda where a giant cable car brings guests into an untouched backcountry zone, where skiers and riders can drop in on open bowls and long descents. Known for its long season with snow from November to May, a modern lift system, and legendary après-ski, Ischgl delivers the ideal mix of sport, lifestyle, and entertainment, capped off by its Top of the Mountain concerts, featuring global music icons.
Expanded Access at Arapahoe Basin
For the 25/26 season, Arapahoe Basin in Colorado will now have unlimited access with no blackouts on Ikon Pass. Ikon Base Pass will remain at 5-day access, also with no blackouts.
Another change is that Windham Mountain Club in New York is no longer available on any Ikon Pass product for the 25/26 season.
PASS HOLDER DISCOUNTS & BENEFITS
Peak Perks – The Better the Pass, the Better the Perks
Plus up the power of the pass with Peak Perks, a tailored collection of benefits tiered for each pass, including mountain discounts, access to additional mountains, experiences and savings on the brands skiers and riders love. Please visit herefor complete details, terms & conditions apply.
More Buy Now Ride Now – 2025 Spring Access for New Pass Holders Buy now and get unlimited spring skiing at up to 17 mountains, with immediate access at select destinations. New for 25/26 – upgrade from an Ikon Base Pass and get an extra week of spring skiing at select destinations.
New Ikon Pass Holders
Starting March 13 – Get immediate unlimited spring skiing access at Big Bear Mountain Resort, Snow Valley, Solitude, Snowshoe, Stratton, Sugarbush, Schweitzer, Crystal Mountain, and Blue Mountain, Canada
Starting March 31 – one week earlier than spring 2024 – Get access to Arapahoe Basin, Winter Park, Steamboat, Mammoth Mountain, June Mountain, Palisades Tahoe, Tremblant, and Deer Valley (no reservations required)
New Ikon Base Pass Holders
Starting March 13 – Get immediate unlimited spring skiing access at Big Bear Mountain Resort, Snow Valley, Solitude, Snowshoe, Stratton, Sugarbush, and Blue Mountain, Canada
Starting April 7 – Get access to Winter Park, Steamboat, Mammoth Mountain, June Mountain, Palisades Tahoe, and Tremblant
2025 spring access is not available on any 25/26 Ikon Session Pass
More Heli Discounts Get up to $2,000 CAD to be used toward a CMH Heli-Skiing and Mike Wiegele Helicopter Skiing adventure during select dates throughout the 25/26 winter season. (Terms & conditions apply.)
More Free Summer Bike Park Days
This summer, Ikon Pass will now come with two free bike park lift tickets to use at their choice of select destinations: Mammoth Mountain, Big Bear Mountain Resort, Snow Valley, Steamboat, Aspen Snowmass, Taos Ski Valley, Sun Valley, Schweitzer, Snowshoe, Panorama, RED Mountain, Sun Peaks, Revelstoke, Snowbasin, Solitude, Brighton, Stratton, Killington, Loon Mountain, Sugarloaf, The Highlands, Blue Mountain, PA, and Grandvalira Resorts Andorra. (Ikon Base Pass will continue to receive one free bike park lift ticket; benefit is not valid on Ikon Session Pass. Terms & conditions apply.)
Additional new benefits and discounts are now available only on Ikon Pass. Offers not valid on Ikon Base Pass or Ikon Session Pass. (Terms and conditions apply.)
NEW: Gravity Haus Elevate your mountain lifestyle with 20% off a Gravity Haus membership. With locations in Steamboat, Winter Park, Aspen, Jackson Hole, and soon Big Sky, Ikon Pass holders can enjoy perks, lodging discounts, fitness, recovery, co-working and gear, while connecting with fellow adventurers that fuel a passion for exploration.
NEW: WHITESPACEPrimed for performance. Crafted for control. Discover why Shaun White’s WHITESPACE is the exclusive snowboard partner of Ikon Pass with special 20% savings on boards crafted for riders, by riders.
NEW: 4FRNT Skis & Gear4FRNT is hooking Ikon Pass holders up with 20% off a one-time purchase of award-winning 4FRNT branded gear.
NEW: SIXT Car Rental Save up to 20% off car rentals with SIXT, the preferred rental car company of Ikon Pass. Pass holders can save on ski trips and anywhere else their travels may take them.
NEW: Bonus Mountain Access Ikon Pass holders now get two free days at bonus mountains across North America including Wild Mountain and Buck Hill Ski & Snowboard Area in Minnesota, Cranmore Mountain Resort in New Hampshire, and Jiminy Peak Mountain Resort in Massachusetts.
The North Face Elevate your adventures with 20% off gear at thenorthface.com.
Blenders Save up to 40% on Blenders’ cleanest and coldest sunglasses, snow goggles, and helmets at blenderseyewear.com.
Under Canvas
As an Ikon Pass holder, seize an exclusive discount on any immersive experience from Under Canvas, the leader in upscale, outdoor hospitality. Choose from 14 extraordinary destinations with safari-inspired accommodations, including Moab, Zion, the Grand Canyon, Yellowstone, and more.
US Ski & Snowboard Team Get 30% off the U.S. Ski & Snowboard Team’s Insider Fan Program. Help support the athletes and get exclusive access at domestic World Cup events, athlete meet-and-greets, partner discounts, custom swag, and more.
IKON PASS COMMUNITY MEMBER BENEFITS
Renewal Discount
For a limited time, renewal discounts are offered to 24/25 Ikon Pass and Ikon Base Pass holders for the 25/26 season, with savings of up to $100 ($130 CAD).
Ikon Pass Travel For a limited time, save up to $200 on every winter 25/26 vacation booked before May 2, 2025 with Ikon Pass Travel, an exclusive trip planning site for pass holders.
Ikon Pass Travel is an online travel planning service exclusively for members of the Ikon Pass community that offers the ability to seamlessly explore and book all aspects of adventure across Ikon Pass destinations. Browse and compare airfare, hotels, and activities across Ikon Pass destinations to create a vacation package or be matched with an Ikon Pass Travel specialist. (Terms and conditions apply.)
Ikon Pass First Tracks Ikon Pass and Ikon Base Pass holders can access untouched powder and corduroy before the lifts open one designated morning per month in January, February, and March 2026 at participating destinations during the 25/26 winter season. (Ikon Pass First Tracks is not available on the 25/26 Ikon Session Pass.)
Payment Plan with Affirm
For a limited time, lock in an Ikon Pass with Affirm for as low as $0 down and 0% APR, and split the payments over 3, 6, or 12 months. (Terms apply.)
Child Pass Promotion
For a limited time, save up to $200 ($280 CAD) on Child passes with the purchase of any Adult pass. To provide additional value for families looking to ski and ride together, Ikon Pass holders can purchase up to two discounted Child Ikon Passes or Child Ikon Base Passes for children ages 5-12 with the purchase of an Adult Ikon Pass or Adult Ikon Base Pass.
Confidence to Buy
No Hassle Deferral: If a 25/26 Ikon Pass holder decides not to use their pass after purchase, for any reason, by December 11, 2025, they can elect to defer their pass to receive a full credit for the purchase price of their unused 25/26 Ikon Pass to be used toward the purchase of a 26/27 Ikon Pass. Additional coverage options can be purchased through Spot Insurance. (Terms and conditions apply.)
IKON PASS BY THE NUMBERS* Destinations: 61 Continents: 5 Countries: 11 States: 16 Canadian Provinces: 4 European Countries: 5 Total Acres: 268,957 Trails: 7,486 Lifts: 1,689
Ikon Pass goes on sale for winter 25/26 on March 13, 2025. For more information visitwww.ikonpass.com.
Operated by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin, and Eldora Mountain Resort in Colorado; Palisades Tahoe, Sierra-at-Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Alyeska Resort in Alaska; Stratton, Sugarbush Resort, and Killington in Vermont; Snowshoe in West Virginia; The Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Sun Valley and Schweitzer in Idaho; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, Cypress Mountain, Panorama Mountain Resort and Sun Peaks Resort in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Camelback Resort and Blue Mountain Resort in Pennsylvania; Taos Ski Valley in New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, Snowbird and Snowbasin in Utah; Chamonix Mont-Blanc Valley in France; Dolomiti Superski in Italy; Grandvalira Resorts Andorra in Andorra; Kitzbühel and Ischgl in Austria; Zermatt and St. Moritz in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, and Mt Hutt in New Zealand; Niseko United and Arai Snow Resort in Japan; and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing, the world’s leading heli-skiing and heli-accessed hiking operations. For more information, please visitwww.ikonpass.com.
Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s leading heli-skiing operations, and Ikon Pass – the premier ski and snowboard season pass offering access to more than 60 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat, Winter Park and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtn.co.
Williston, VT – VBT Bicycling Vacations andCountry Walkers, leaders in active vacations for more than 50 years, unveiled six new European Itineraries to England, Scotland, Italy, Portugal, Spain and Switzerland for 2025.
From cycling through the British Isles and exploring medieval Portuguese villages to hiking the Swiss Alps and soaking up the rich history and cultures of northern Spain, each itinerary offers the perfect blend of active adventures that go deep into a specific region, allowing travelers to explore under their own power so they can truly experience the local culture. An added bonus: VBT guarantees access to e-bikes on 99% of itineraries, so guests can get the extra help they need to take in more of the great outdoors.
“Similar to 2024, all signs indicate Europe will be highly sought after in 2025, which is why we are excited to introduce new itineraries across the continent to capitalize on this demand,” said Timo Shaw, President of Country Walkers and VBT Bicycling Vacations. “We know our guests enjoy learning about a destination through its people, history, culture and cuisine, and we’ve designed all of our itineraries to include hyperlocal, authentic, and meaningful experiences that truly connect them to the people and places they encounter along the way.”
VBT Bicycling Vacations and Country Walkers offer five active travel styles: Guided Walking and Self-Guided Walking (Country Walkers) and Guided Biking, Self-Guided Biking and Guided Bike & Boat (VBT Bicycling Vacations). All itineraries include multilingual trip leaders, local restaurants, and small, family-owned accommodations that exude the local culture in the most authentic ways.
The new tours complement a robust offering of over 101 itineraries to more than 29 countries in 2025 and include:
VBT Bicycling Vacations
England & Scotland: Lake District to Edinburgh(guided biking).With VBT’s insider access to remote corners of the British Isles, you’ll be led over hill and dale through some of the most coveted regions of England and Scotland, including the rugged, scenic Lake District, the remote and pristine expanse of Kielder Forest, and the sweeping vistas of the Honister Pass. Highlights include riding to the ancient Neolithic monument at Castlerigg Stone Circle, strolling atop Hadrian’s Wall to see the excavations at Vindolanda Roman Fort & Museum, and savoring Scotland’s national dish, haggis, accompanied by Scottish whiskey. Starting at $5,595 for 7 days, per person, double occupancy (May – October). Positive Impact: VBT makes a donation on behalf of every tour participant to a local chapter of the Lake District Search and Mountain Rescue Association, ensuring walkers in the fells are able to receive help from mountain rescue teams if necessary.
Italy: Sardinia, Carloforte, Sulcis & Chia(self-guided biking). While other travel companies focus on Sardinia’s heavily trafficked northeast seaboard, VBT offers an off-the-beaten-path itinerary with flexibility and support, focusing on the island’s unsullied west coast instead of the usual tourist traps. VBT’s local experts have plotted out an itinerary of unhurried coastal byways with little car traffic, with all the flexibility in the world to pedal at your own pace. Highlights include a ferry ride to San Pietro Island for a two-night stay in charming Caloforte, exploring Sant’Antioco Island’s ancient archeological site at Sulci, and a stay in the seaside town of Torre dei Corsari near the beach with the tallest sand dunes in Europe. Starting at $2,695 for 6 days, per person, double occupancy. Positive Impact: VBT makes a donation on behalf of each guest to Wine to Water, an international organization providing access to clean drinking water and emergency supplies in water-challenged regions.
Italy: Umbria, Spello, Montefalco & Assisi (guided biking). VBT’s deep Italian roots mean guests will enjoy the best biking experience along Umbria’s most scenic, low-traffic cycling routes. Highlights include an epic spin through the “green heart” of Italy including the stunning hilltop city of Assisi and many hidden gems with authentic local flavor, the charming medieval village of Scheggino for black truffles and local olive oil tastings, exploring medieval Montefalco and Bevagna, tasting traditional dish torta al testo during a home-hosted lunch at a cozy agriturismo, savoring a delicious dinner with perfectly paired wines at a famous enoteca, and stays in gothic Spello and an authentic Italian castle near Perugia. Starting at $4,995 for 7 days, per person, double occupancy. Positive Impact: VBT makes a donation on behalf of each guest to Wine to Water.
Portugal & Spain Bike & River Cruise: Douro (guided bike & boat). On VBT’s newest guided bike and boat tour through the Douro Valley River, guests unpack once and disembark to cycle the back roads and scenic countryside of Portugal and Spain. Enjoy invigorating rides through historic fincas and small medieval villages, past lush vineyards and rural landscapes, including Marialva and its splendid 12th-century hilltop castle. Other highlights include tastings at an exclusive wine cellar in Pinhão, exploring the “Golden City” of Salamanca with its stunning cathedrals and ancient bridges, savoring fresh seafood and farm-to-table produce and cured meats, and luxuriating in the amenities of the intimate river cruise ship the MS Emerald Radiance. Starting at $7,095 for 8 days, per person, double occupancy. Positive impact: VBT makes a donation on behalf of each guest to Wine to Water.
Country Walkers
Spain: Landscapes from the Camino de Santiago(guided walking). Soak up the rich history and cultures of northern Spain while exploring scenic local paths and highlights from the Camino de Santiago. Country Walker’s team has selected from over 50,000 miles of trails lacing the Iberian Peninsula to curate the very best of this trail network. Starting in the heart of Basque Country, a walk along the Camino’s Northen Way brings guests to the spectacular coastal scenery of Cantabria. Walk the most idyllic segments of the Camino’s French Way, visiting the charming, thatched huts of O Cebreiro, tasting traditional Galician orujo, and exploring a local vineyard perched above the Ribeira Sacra Canyon. Enjoy a scenic slice of the Camino’s Finisterre Way while walking among fragrant pines and eucalyptus into Santiago de Compostela, followed by an opulent evening at the incomparable Hostal dos Reis Católicos located on the Plaza del Obradoiro next to the Cathedral of Santiago de Compostela. Starting at $4,695 for 8 days, per person, double occupancy. Positive impact: Country Walkers makes a donation on behalf of each guest to Wine to Water.
Switzerland: Zurich, Lucerne & the Alps(guided walking). Country Walkers’ newest walking tour of Switzerland includes Zürich, Lake Lucerne, and the best of the Swiss Alps to immerse guests in the alpine spirit. Highlights include an enchanting boat ride on Lake Lucerne; traveling by train, gondola, and cog rail past the famous peaks of Jungfrau, Mönch, and Eiger; hiking along rugged mountain ridges, stopping to appreciate sparkling waterfalls and fields of edelweiss and gentian; discovering the tradition of Swiss alpine cheese-making while hiking the famous “Cheese Trail” and stopping for a tasting at a local farm; and enjoying warm Swiss hospitality in traditional settings, where mouth-watering farm-to-table fare, luxurious spas and saunas, and the cheerful chorus of alphorns form the capstone of this epic walking adventure. Starting at $5,995 for 6 days, per person, double occupancy. Positive impact: Country Walkers makes a donation on behalf of each guest to Wine to Water.
For additional details and travel inspiration, visit www.vbt.com (or call 1-855-202-1008) or www.countrywalkers.com (or call 1-800-234-6900).
“In 2025, the travel industry is all about mindful travel, personalization, and creating unforgettable experiences,” statesMaryanne Sparkes, Travel Expert at European Waterways highlighting the biggest trends shaping travel demand for 2025. “With more people looking to connect deeply with the places they visit, tourism providers are stepping up with fresh ideas to match these changing expectations.”
Maryanne flags that mindful tourism will definitely take centerstage in 2025: “Sustainability is no longer just a buzzword—it’s become essential in travel. We’re seeing airlines investing in sustainable fuels and working to offset their carbon emissions, which is such an important step. Hotels are also stepping up, with more achieving certifications like LEED and Green Globe, and even entire ‘green resorts’ running on renewable energy while promoting eco-friendly practices.”
“Another big shift is in how people travel. Slow travel is really taking off, with more people choosing longer stays in fewer places to not only reduce their environmental impact but also to truly connect with the local culture. It’s about making travel more meaningful for everyone involved,” she adds.
In addition to this, she also suggests that there will be a rise of boutique and off-the-beaten-path destinations: “With over-tourism putting pressure on major cities, travellers are increasingly turning to lesser-known destinations for more authentic and mindful experiences,” says Maryanne Sparkes. “Places like Albania, Greenland, and Uzbekistan are really having a moment. People are drawn to their raw beauty, unique cultures, and opportunities for immersive, local-focused tourism—whether it’s farm-to-table dining, craft workshops, or guided tours by locals.”.
Sparkes highlights the growing trend of seasonal flexibility as well. “Travellers are also exploring destinations in the off-season, which not only avoids the crowds but often comes with lower costs and a deeper connection to the place.”
The Scottish Highlands, UK: “There’s something magical about experiencing the Highlands by water,” Sparkes shares. “Luxury barge cruises along the Caledonian Canal combine breathtaking views, whisky tastings, and Scotland’s rugged beauty—all from the comfort of a floating boutique hotel.”
The Loire Valley, France: “The Loire Valley is like stepping into a storybook,” Sparkes says. “River cruises along the River Cher reveal enchanting castles, medieval villages, and a history that’s impossible to replicate. Known as ‘The Valley of the Kings of France,’ it’s the perfect destination for those who love history, elegance and cultural depth.”
As Sparkes points out, European Waterways offers an exclusive hotel barge experience in the Loire Valley. “It’s not just about sightseeing—it’s about true immersion. Guests can wander centuries-old streets, explore vibrant markets, and sample local delicacies like world-famous goat cheese and fine wines.”
Croatia’s Dalmatian Coast: “Boutique cruises are making Croatia’s Dalmatian Coast even more accessible,” Sparkes adds. “Hidden gems like Vis and Lastovo are ideal for travellers seeking untouched beaches and vibrant local culture. It’s a seafood lover’s paradise and a dream for anyone chasing authenticity.”
Another trend that Maryanne suggests will escalate in 2025 is advances in technology: “Technology is transforming every part of the travel experience, making it smoother, smarter, and more connected,” says Maryanne Sparkes. “Biometric check-ins and digital wallets are taking the hassle out of airports, letting travellers focus on the journey rather than the logistics.
“Even luggage is getting an upgrade—GPS tracking, self-weighing features, and built-in charging ports are becoming the norm, which is a game-changer for peace of mind and convenience,” she adds.
Sparkes also highlights how technology is breaking down cultural barriers. “Real-time AI translation tools are a huge leap forward. They make it so much easier to connect with locals, whether you’re ordering a meal, asking for directions, or just having a chat. It adds a whole new layer of richness to the travel experience.”
Road Scholar, the not-for-profit world leader in educational travel for older adults, released the top trending destinations for educational travel in 2025, ahead of its 50th anniversary next year. Based on year-over-year program enrollment increases, Road Scholar identified the top 10 trending destinations — five domestic and five international — that are capturing the attention of lifelong learners this year. These destinations reflect the highest increase in demand from 2024 to 2025, highlighting a growing enthusiasm for experiential learning through travel as more older adults seek opportunities to expand their knowledge and explore the world.
“As we celebrate our 50th anniversary in 2025, the interest in our new and ongoing programs is a testament to Road Scholar’s exceptional experiences offered across the world and the growing demand for educational travel,” said Maeve Hartney, chief program officer at Road Scholar. “Across the U.S., Road Scholar participants are embracing the post-pandemic trend of discovering enriching, educational experiences closer to home. For international programs, we’re seeing a growing enthusiasm for deepening knowledge through once-in-a-lifetime learning adventures, exploring hidden gems off the beaten path, and immersing in the culture of more remote, lesser-traveled destinations.”
Based on the largest year-over-year increases of confirmed enrollments in Road Scholar’s programs, here’s a look at the top trending domestic and international destinations:
Top Trending Domestic Destinations By Year-Over-Year Enrollment Increase
Lincoln, New Hampshire, 550%
San Francisco, California, 257%
Norfolk, Virginia, 207%
Santa Rosa, California, 150%
Stowe, Vermont, 140%
Top Trending International Destinations By Year-Over-Year Enrollment Increase
Namibia, Africa, 155%
Tanzania, Africa, 153%
Peru, South America, 144%
Greenland, Europe, 133%
Mongolia, Asia, 129%
The Top 3 Trending Domestic Destinations for Educational Travel
Lincoln, N.H. – As a leader in the skip-gen travel movement, Road Scholar’s Nature of New Hampshire program provides a unique opportunity for grandparents to travel and learn alongside their grandkids in Lincoln. On this six-day, sea-to-sky adventure, participants ride along the Cog and Lake Winnipesaukee Railroads, sail on Squam Lake and Lake Winnipesaukee, discover regional wildlife, taste maple syrup delicacies and more.
San Francisco, Calif. – To experience the best of the “City of the Bay,” Road Scholar’s six-day Signature City San Francisco program invites travelers to immerse themselves in the captivating story of San Francisco with the guidance of experts. Participants explore Alcatraz Island, learn about the fire of 1906, wander the markets of Chinatown and see iconic landmarks.
Norfolk, Va. – Perfect for music enthusiasts, Road Scholar’s five-day The Best of Norfolk & the Virginia International Tattoo program takes travelers back to the 17th century to discover the city’s military and art culture. Participants experience the nation’s largest military musical celebration at the Virginia International Tattoo, stroll through the Botanical Garden, attend an exclusive private musical performance and take a narrated Norfolk Naval Base cruise.
The Top 3 Trending International Destinations for Educational Travel
Namibia, Africa – Home to the world’s oldest desert and timeless cultures, Namibia offers travelers the chance to meet native communities and learn about wildlife conservation initiatives. Over a 16-day journey, Road Scholar’s Namibia’s Splendor: Desert, Culture and Magnificent Wildlife program, brings participants to the AfriCat Foundation for up-close experiences with Africa’s big cats, exciting safaris and a visit to a Himba settlement.
Tanzania, Africa – Road Scholar’s 13-day Tanzania and the Great East African Migration program invites travelers to follow the largest movement of wildlife on Earth, from the Serengeti to Maasai Mara Reserve. Participants stay in tents along the migration path, visit the Ngorongoro Crater and Olduvai Gorge and learn how the migration impacts the lives of Indigenous people.
Peru, South America – Road Scholar’s most popular program in Peru, A Taste of Peru: Discover Lima, Sacred Valley and Machu Picchu, gives travelers a unique perspective on the country during a nine-day journey from Lima to Cusco. In 2025, a new solo-only date will be offered. Participants explore mountain villages, experience a traditional Pachamama ceremony, visit Machu Picchu and learn about ancient weaving traditions and music.
For more information, visit RoadScholar.com. Stay up-to-date on the latest news by following Road Scholar on Instagram and Facebook.
(Lebanon, N.H.) – While there may be a surge of Americans traveling abroad to take advantage of the strong dollar, they may not receive the warmest welcome.
The majority of the world’s most experienced travelers expect Americans will be less welcome and perceived more negatively while traveling internationally in 2025 due to recent international policy proposals introduced by the U.S., according to the results of a Global Rescue Snap Survey conducted following President Trump’s address to Congress.
Seven out of ten (72%) surveyed travelers said they expected Americans will be perceived more negatively and less welcome when traveling abroad. Nearly a fifth (16%) reported there would be no difference in how Americans are perceived, 9% didn’t know and 3% said Americans will be perceived more positively.
“The data is clear—travelers are expecting a shift in how they are received abroad,” said Dan Richards, CEO of The Global Rescue Companies and a U.S. Travel and Tourism Advisory Board member at the U.S. Department of Commerce. “This doesn’t mean Americans should cancel their travel plans, but they should be aware of their surroundings, practice cultural sensitivity, and take proactive steps to mitigate potential risks.”
International travel veteran Harding Bush, a former Navy SEAL and associate director of security operations for Global Rescue, advised it’s important to remember that locals may have strong opinions about international policies, but they often distinguish between a country’s government and its citizens. “They know it’s not you that is making the decisions and policies. Be a gracious guest and don’t discuss politics,” he said.
American international travelers can take several measures, all of which are recommended during any international trips, to travel safely and confidently despite growing concerns about their perception overseas. “Americans traveling abroad should be aware there could be an increase in political demonstrations and should obtain security advisory services to keep them informed of anti-American protests,” Bush said.
Maintain a Low Profile: Avoid displaying overt symbols of American nationality, such as clothing with political slogans or nationalistic imagery. Blending in with local customs and attire can help minimize unwanted attention.
Stay Informed: Travelers should research the political and social climate of their destination before departure. Understanding local attitudes toward the U.S. can help visitors navigate conversations and interactions more smoothly.
Practice Cultural Awareness: Demonstrating respect for local customs, traditions, and social norms is essential. Learning basic greetings and etiquette in the local language can go a long way in fostering goodwill.
Use Smart Travel Practices: Keep a low profile in public spaces, avoid discussing sensitive political topics, and be aware of your digital footprint on social media, as online expressions can sometimes lead to confrontations in person.
Leverage Professional Travel Security Resources: For those visiting high-risk areas or facing increased concerns, working with security professionals and travel risk management firms like Global Rescue can provide invaluable guidance and support.
Despite the concerns highlighted by the survey, Richards emphasized that most international travel remains safe when travelers take the right precautions. “Being prepared and situationally aware is key. By exercising good judgment and respecting local norms, Americans can continue to enjoy safe and enriching travel experiences around the world,” Richards said.
While women should be celebrated every day, International Women’s Day on March 8th inspires people around the world to recognize the social, economic, political, and cultural achievements of women. This year’s theme is #AccelerateAction and the travel industry is doing just that. Acting. A rise in female-focused experiences, trips, and hotel packages, empower women to explore the world, whether solo or in small groups.
The need is there. A recent Future Partners survey revealed a growing interest in solo travel among women, with nearly 40% expressing a desire to travel alone in 2025—an 8% increase compared to 2024.
In honor of International Women’s Day, here’s some destinations encouraging and inspiring solo female travel, intriguing female-focused trips and special packages:
India was the “pray” part of Eat, Pray, Love, but clichés aside, the historic palace of Ananda in The Himalayas’ 100 acre estate in the Himalayan foothills is an oasis for solo female travelers looking to disconnect from the world and reconnect with themselves safely.
Solo women guests aren’t a rarity here. One of the palace’s prayer rooms was home to Ma Anandamayi, an Indian saint and yoga guru. Swami Sivananda Saraswati described her as “the most perfect flower the Indian soil has produced.” With Ma’s temple overlooking the happenings at Ananda, the consciousness of this wellness retreat reverberates with shakti, the embodiment of feminine energy that heals all. Cocooned in the silent whispers of yin, the Himalayan retreat holds close to its heart, wellness programs specifically designed to address the ever-evolving stages of a woman’s mind and body. Ananda’s dedication to holistic care has led to ground-breaking work in women’s health including fertility, menopause and menstrual health, addressing crucial aspects of well-being often overlooked in traditional wellness programs.
Ananda’s philosophy focuses on holistic healing and spiritual awakening, ideal for the solo traveler. With 58% of its guests traveling solo on wellness programs, it’s clear that many guests view wellness as a personal quest. This trend underscores the importance of self-reflection and individual growth in the wellness journey. Ananda creates a supportive environment and a sense of community.
For 25 years, Ananda in the Himalayas has been a trailblazer of holistic wellness, earning multiple global awards as the world’s No. 1 wellness retreat and destination spa. Born out of the vision to blend ancient wisdom with modern innovation, it creates transformative wellness experiences and life-changing experiences that have touched countless lives. Visit www.anandaspa.com.
Located in Monteverde, Costa Rica, the boutique eco-lodge, Hotel Belmar invites solo female travelers to indulge in Monteverde’s cloud forest. With several non-stop, direct flights from cities including Miami, Houston, New York, Los Angeles, Atlanta, Toronto and more, travelers can conveniently get back to basics on a solo journey with yoga and nature at carbon-neutral Hotel Belmar, which ties in sustainable practice and regenerative tourism to its wellness approach.
The hotel’s guided excursions provide the safety and framework that solo female travelers want while immersing in the natural beauty that they crave. Reports by organizations like the UN show that women are consistently more interested in and engage more with eco-minded pursuits —and Hotel Belmar delivers just that. Fresh mountain air, vibrant biodiversity, and a sense of tranquility foster introspection and renewal, while the property’s sustainable practices and immersive experiences enhance the transformative journey.
A holistic approach blends the tranquility of the cloud forest with guided forest immersions, yoga, and farm-to-table culinary experiences. Guests can expect personalized itineraries focused on mental clarity, physical rejuvenation, and spiritual connection. From hiking through their SAVIA forest reserve to taking part in regenerative farming practices at Finca Madre Tierra, each activity is designed to inspire a deeper connection to oneself and the natural world.
Hotel Belmar is an award-winning, independent, family-owned luxury eco-lodge situated in Costa Rica’s renowned Monteverde cloud forest highlands. Visit www.hotelbelmar.net.
All-inclusive resorts invite solo guests to relax within their secured facilities and socialize with other like-minded travelers, making them attractive choices for women who want to travel alone without any worry. Known for its commitment to sustainability and eco-minded practices, Calabash Cove Resort and Spa is one of the most popular all-inclusive, adults-only boutique hotels in Saint Lucia that invites guests to focus on themselves.
Its 26 villas feature old Caribbean charm coupled with luxurious and modern resort amenities. The resort’s Ti Spa offers a wide range of treatments that combine European technique with St. Lucia’s storied tradition of using plant and food-based curatives. Treatments are designed to cleanse the body with locally produced coffee or papaya scrubs. The signature Spa Sampler features holistic treatments like hot stone massage, aromatherapy, and counter stretching. It’s also one of the only properties in Saint Lucia to offer a dedicated vegan menu.
Located on a quiet cove in pristine Bonaire Bay, complimentary activities available to guests include kayaking, paddle boarding, and snorkeling right from the beach. The concierge can arrange more adventurous activities including hiking the Pitons, private sailing charters, nature hikes and bird watching, culinary and food tours, and more. Visit www.calabashcove.com.
Women can go alone—or together—on a transformative Women-only Icelandic Adventurewith Naya Traveler, where curated experiences immerse participants in the untamed beauty of the land of fire and ice. From savoring culinary delights in Reykjavik to rejuvenating at the Sky Lagoon, travelers delve into steaming hot springs and ancient glaciers, culminating in a journey of a lifetime. Guided explorations of Thingvellir National Park, black lava beaches, and private ice climbs reveal the mysteries of Iceland’s landscapes, while retreats at Umi Hotel offer spa experiences amidst breathtaking vistas. Naya Traveler is offering 10% off to women traveling solo or in small groups on all journeys booked before December 31st, 2025.
Naya Traveler is a female-led, female-owned and all-women boutique travel company redefining what it means to travel the world with a sense of purpose. The team is part of a bigger trend that sees the number of women-owned businesses growing at twice the rate of those owned by men, according to the 2024 Wells Fargo Impact of Women-Owned Business Report. Also, from 2022 to 2023, the growth rate for women-owned businesses rose 4.5 times. Naya Traveler’s team pulls together their years of experience with travels that have taken them to Ethiopia to Japan to Guatemala to Europe and beyond.
Sofia Mascotena, owner, founding member, and CEO, has built her career creating immersive journeys maintaining a perfect balance between exclusivity and cultural respect. Jennifer McClymont, Sales Director, has visited more than 50 countries and curates highly personalized itineraries tailored to the specific needs of each traveler. Maria Recondo, Naya’s Operations Director, is a passionate travel enthusiast committed to delivering meticulously curated experiences. Paula Espinoza, the agency’s Creative Director, ensures that every journey is visually and emotionally captivating, drawing inspiration from her rich cultural background.
As the travel industry evolves, women-led companies like Naya Traveler are paving the way for more inclusive, conscious, and transformative travel experiences. By championing cultural respect, fostering female-led initiatives, and crafting bespoke journeys that celebrate heritage, Naya Traveler is not just shaping the future of luxury travel—it’s redefining it. Visit www.nayatraveler.com.
Known for its cultural richness, history, ease of navigation and more, Rome consistently ranks as one of the top cities ideal for solo travelers. In celebration of International Women’s Day, Bettoja Hotelsis offering a special discount for all stays from March 6th – 10th, 2025 in the Eternal City. Book any type of room at the Hotel Mediterraneo or the Hotel Massimo d’Azeglio and guests will receive a 25% discount on stays, including breakfast, along with a 10% discount at the restaurant.
Located steps from Termini Station, Bettoja’s properties are convenient for getting in and out of Rome–whether it’s to the airport or on a daytrip. For those who wish to taste the hotel chef’s specialties highlighting Piedmontese cuisine at the Ristorante Massimo d’Azeglio, guests can enjoy a Mimosa Cocktail with a dedicated menu created for International Women ‘s Day on March 8th.
For over 150 years, family-owned and operated Bettoja Hotels has been welcoming guests with its passion for hospitality at their three hotels (Hotel Mediterraneo, Hotel Massimo d’Azeglio, Hotel Atlantico) located right in the heart of Rome. Within walking distance from historic landmarks including the Colosseum, Opera House, Forum, Trevi Fountain and Spanish Steps, the hotels are the ideal basecamp for embarking on the ultimate Roman holiday. Visit www.bettojahotels.it.
(New York and Amsterdam)—No surprise that in response to overwhelming demand, the Anne Frank House is extending its world premiere presentation of Anne Frank The Exhibition at the Center for Jewish History in New York City through October 31, 2025. Originally scheduled for just three months, tickets sold out within one week of opening on January 27, 2025, demonstrating the demand for this extraordinary experience.
“We are deeply moved by the overwhelming interest in this exhibition,” Ronald Leopold, Executive Director of the Anne Frank House, said. “As we carry forward Anne’s legacy, we are profoundly grateful for the opportunity to extend this new presentation in New York. The initial response affirms our belief that we must meet the present moment with education. History is our greatest teacher, and Anne’s words continue to resonate across generations. In bringing this exhibition to New York and extending its stay, the Anne Frank House, with the support of the Center for Jewish History, is making it possible for more people to reflect on the life and loss of Anne, and the 1.5 million Jewish children lost in the Holocaust. Together, we remain committed to stand against antisemitism and group hatred and we thank New York for joining us in this important effort.”
Dr. Gavriel Rosenfeld, President of the Center for Jewish History, said: “It has been our honor to partner with the Anne Frank House as host to this landmark exhibition, and we are excited to continue welcoming audiences from around the world for its extended run.”
As a nonprofit organization helping to shape global understanding of the Holocaust and its contemporary relevance, including lessons on modern-day antisemitism, racism, and discrimination, the Anne Frank House is entrusted with the preservation of the Annex where Anne Frank and her family hid during World War II. This new exhibition is presented in New York City in partnership with the Center for Jewish History in Manhattan and is designed for audiences who may not have the opportunity to visit the Netherlands.
Step inside Anne Frank’s world—an unprecedented experience
Anne Frank The Exhibition is the first time in history that the Anne Frank House presents a pioneering experience outside of Amsterdam to immerse visitors in a full-scale recreation of the Annex rooms, fully furnished, where Anne Frank, her parents and sister, and four other Jews spent two years hiding to evade Nazi capture.
Moving through the exhibition, visitors can immerse themselves in the context that shaped Anne’s life—from her early years in Frankfurt through the rise of the Nazi regime and the family’s phased move to Amsterdam across 1933 and 1934, where Anne lived for ten years until her 1944 arrest and deportation to Westerbork, a large transit camp in the Netherlands, then to Auschwitz-Birkenau, a concentration camp and killing center in Nazi-occupied Poland, and eventually to her death at Bergen-Belsen concentration camp in Germany when she was 15 years old.
Four exhibition galleries immerse visitors in place and history through video, sound, photography, and animation; and more than 100 original collection items from the Anne Frank House in Amsterdam. Anne Frank The Exhibition provides an opportunity to learn about Anne Frank not as a victim but through the multifaceted lens of her life—as a girl, a writer, and a symbol of resilience and strength. This is a story inspired by one of the most translated books in the world.
The New York City exhibition occupies over 7,500 square feet of gallery space in the heart of Union Square. This marks the first time dozens of artifacts can be seen in the United States—many have never been seen in public.
Artifacts in the exhibition include:
Anne Frank’s first photo album (1929-1942);
Anne Frank’s typed and handwritten invitation to her friend for a film screening in her home (by 1942, anti-Jewish measures prohibited Jews from attending the cinema); and
Handwritten verses by Anne Frank in her friends’ poetry albums.
Advising the Anne Frank House on the New York City exhibition is Michael S. Glickman, CEO of jMUSE. Dr. Doyle Stevick, Executive Director of The Anne Frank Center at the University of South Carolina, the Anne Frank House’s official U.S. partner, is the educational advisor.
The exhibition is made possible through the generosity of many philanthropic foundations and individuals, whose partnership has ensured the exhibition is available to students and educators throughout the United States, as well as throughout the local New York City metro region.
With this new exhibition, the Anne Frank House seeks to expand its reach and educational impact at a time of rising antisemitism in the United States. It is presented in New York City, where Jews continue to be the most targeted group and where hate crimes against others are on the rise.
In supporting students through field trips, the exhibition serves as a primary source for students and educators and, since its opening was first announced, has been booking hundreds of visits for school groups from New York to California and states in between. With a goal of reaching 250,000 students, philanthropic support has made it possible for the Anne Frank House to ensure tickets are free for NYC public schools and Title I public school groups throughout the United States.
To enhance resources for teachers, the exhibition includes an accompanying curriculum developed with The Anne Frank Center at the University of South Carolina. The curriculum materials place antisemitism in its historic context. Questions lead students to consider the roots and evolution of antisemitism, including how it led to the Holocaust.
“Anne Frank’s story provides a compelling window into the past, one that helps students understand the dangers of bigotry and the importance of never being a bystander,” Doyle Stevick, Executive Director of the Anne Frank Center at the University of South Carolina and educational advisor to the exhibition, said. “The curriculum developed to accompany this exhibition ensures teachers and students will have the highest-quality educational resources they need to learn about the Holocaust and its relevance today. We are thrilled to see that hundreds of school groups from around the country have already booked field trips.”
Educational visits to the exhibition, as well as Individual and Family ticket purchases, can be scheduled by visiting AnneFrankExhibit.org.
Anne Frank The Exhibition is a limited engagement, now extended through October 31, 2025.
Anne Frank House gratefully acknowledges the following benefactors who have contributed to the exhibition:
The exhibition is made possible by Leon Levy Foundation, with leadership support by David Berg Foundation, Rebecca and Jared Cohen, Stacey and Eric Mindich, UJA-Federation of New York, and corporate partner Bank of America.
Educational patrons to the exhibition include Gray Foundation and The Fuhrman Family Foundation, with additional support by The Barbra Streisand Foundation.
Major support has been provided by Debbie and Mark Attanasio, Tanya and Ryan Baker, Einstein Astrof Foundation, Elyssa and William Friedland, Jesselson Foundation, Allison and Warren Kanders, Pershing Square Philanthropies, Sara Naison-Tarajano, Katharine M. and Leo S. Ullman, Waksal Foundation, and Anonymous, with sponsorship support by GRoW @ Annenberg, Rita J. & Stanley H. Kaplan Family Foundation, Merryl and James Tisch, The Claire Friedlander Family Foundation, and Zegar Family Foundation.
Pro bono legal services provided by Wachtell, Lipton, Rosen & Katz.
General Information
Tickets available at AnneFrankExhibit.org. The exhibition is designed for children (ages 10 and older) and adults. All general admission tickets include the exhibition audio guide. Visitors should plan to spend approximately one hour at the exhibition. Last entry is one hour before closing.
Individual tickets: Timed entry tickets, Monday through Friday: $24 (17 and under, $18); Timed entry tickets, Sunday: $31 (17 and under, $24); Flex tickets, Monday through Friday: $38; Flex tickets, Sunday: $54
Family tickets (2 adults + 2 children under 17 years): Timed entry tickets, Monday through Friday: $74 (additional 17 and under ticket, $18); Timed entry tickets, Sunday: $98 (additional 17 and under ticket, $24)
Group sales (adults): $300 per group of 10, timed entry, Monday through Friday; $400 per group of 10, timed entry, Sunday
Hours: Sunday through Thursday: 9:30 a.m. to 7:30 p.m. Friday: 9:30 a.m. to 3:30 p.m. Saturday: Closed
Center for Jewish History, 15 West 16th Street, New York, N.Y. between 5th and 6th Avenues
Olympic Valley, Calif.— From January 18 to 20, 2025, skiers and snowboarders at Palisades Tahoe are making a difference while enjoying the slopes. During this special three-day event, $99 lift tickets will be available, with 100% of ticket sales going to support Southern California fire relief efforts in partnership with the California Fire Foundation.
Palisades Tahoe, together with Alterra Mountain Company, is amplifying the impact by matching donations dollar-for-dollar, up to $100,000 each. This means that every $99 ticket sold will triple in value, directly helping families and communities rebuild after devastating wildfires.
Ticket Options:
Ikon Base Pass & Session Pass Holders: Purchase $99 all-day lift tickets on January 18 and 19—a great way to ski during the Martin Luther King Jr. holiday blackout dates.
Afternoon Tickets: $99 tickets for all ages, valid from 1 PM to 4 PM, available January 18 through 20.
Tickets can be purchased in person at Palisades Tahoe ticket counters.
“This initiative embodies our commitment to giving back,” said Patrick Lacey, PR Manager of Palisades Tahoe. “By partnering with the California Fire Foundation and offering this opportunity to our guests, we’re proud to support relief efforts that will help rebuild lives and strengthen communities impacted by wildfires.”
The California Fire Foundation provides critical support to fire victims, firefighters, and their families. Proceeds from this fundraiser will aid in providing emergency assistance, funding community rebuilding projects, and offering long-term support to those in need.
Make Your Ski Day Count: Grab your gear, hit the slopes, and give back to those affected by wildfires in Southern California. Every turn you take on the mountain will help families and communities recover and thrive.
For more information, visit www.palisadestahoe.com/relief.
Now celebrating its 75th anniversary, marking decades of innovation, history, and legendary mountain experiences, Palisades Tahoe® has been recognized by the Wall Street Journal as the best ski resort in the United States. As Lake Tahoe’s largest premier resort destination, it spans 6,000 skiable acres across eight peaks, connected by the iconic Base to Base Gondola. Renowned for hosting the 1960 Winter Games and being home to Olympic and World Cup athletes, Palisades Tahoe averages 400 inches of annual snowfall, offering Lake Tahoe’s longest ski season. Dubbed the Spring Skiing Capital®, the resort keeps its slopes open through Memorial Day. The Village at Palisades Tahoe is a vibrant year-round hub for events, dining, and shopping. Skiers and riders can explore Palisades Tahoe and beyond with the Ikon Pass, which provides access to over 50+ top ski destinations.
Visit Palisades Tahoe’s website or call 800.403-0206.
