SALT LAKE CITY, UT– Taking ownership – and
responsibility – for a pet, a cause or even a place comes after people feel
vested in the pet, cause or place. Take a place called Moab, Utah, for example.
Every year this region known as the red rock playground is a joyful discovery
for thousands of first-time visitors. But as the word continues to spread about
this breathtaking destination, a new set of challenges arises.
On one hand, it’s a blessing to local businesses and economy that this remote
region of Utah along the Colorado River is so popular. On the other hand, with
every sound of an ATV and even with the quieter pace of a mountain bike or step
of a hiking boot comes the potential to erode the playground’s fragile
infrastructure.
“When our guests depart the river after a rafting adventure, or hike out of a canyon
after canyoneering or
step off a horse after horseback riding, or float over all of this
beauty in a hot air balloon, they’re
forever changed. And they ‘get’ why we ask them to become stewards of this landscape,”
says Brian Merrill, CEO of Western River Expeditions that
guides guests through the rapids of the Colorado River. A sister company, Moab Adventure Center, arranges activities for
people staying for a day or a week in or around Moab.
Merrill’s team is taking a lead in inviting its guests to “Do It Like a Local.” This is the Moab Area
Travel Council’s engaging video campaign showing guests how to vest themselves
in Moab’s future by being respectful visitors. See https://www.youtube.com/channel/UCiCq99E3e2EQkpbJIq0pnAw
“I don’t think we have a problem of too many people, but we do have challenges
on how to disperse them at certain times of day and in busy months,” says
Merrill. “Our challenge is to showcase the region in the spring, fall and
winter. The beauty doesn’t go away – but the crowds do.”
The region is expanding infrastructure to keep up with visitor demand. In 2020
an additional 500 lodging rooms are scheduled to come on line. However, since
this infrastructure was approved, both city and county have created moratoriums
on new nightly rentals, including turning a spare bedroom into an Airbnb. To
help disperse visitors, regional and state marketing efforts are trying to
divert people to a myriad of iconic sites beyond the bucket list Arches
National Park and Canyonlands National Park.
“Some long-time locals want the town to go to sleep again. Others value the
fact that things are going well here. Fairly recent transplants bring along a
not-in-my-backyard attitude and want to shut the door behind them. I understand
all these sentiments,” Merrill says. He notes that Western River Expeditions
does have approval for occupancy in a building that will house up to 64
employees, helping the company retain valuable seasonal employees and reducing
the demand on local housing.
Jason Taylor is operations manager for the company’s Utah and Moab-specific
programs. His messaging to Western River Expeditions and Moab Adventure Center
guests echoes that of the Moab Area Travel Council. Additional sustainable
practices include giving guests who are on multi-day outings steel vacuum water
bottles they can take home with them, thus eliminating plastic. Recycling and
using energy-efficient tools are imbedded into the protocol, as is the
importance of hiring locally.
In addition, a major part of what Western River Expeditions and Moab Adventure
Center are doing, according to Brandon Lake, VP and Co-Founder of Moab
Adventure Center, is to help guests understand how to create a low impact
during their guided exploration of the area. “Guides who can teach guests how
and where to hike, ride and drive in our fragile landscapes can make a major
difference in reducing impact over those who explore these same areas on their
own without understanding the damage they may be doing.” This is one of the
many benefits to choosing a local tour company to help you experience Moab.
For a copy of Western River Expeditions’ 2020 catalog, questions, availability
and reservations call toll-free: 866.904.1160 (Local: 801.942.6669) or visit
the website at: http://www.westernriver.com/.
Western River Expeditions is an adventure travel company headquartered in Salt
Lake City, with operations and offices in Moab, Utah and Fredonia, Arizona.
Annually from March through October it escorts more people down rivers on
professionally guided rafting trips in Utah, Idaho and Arizona than any other
company. It is the largest licensed outfitter in the Grand Canyon.
Moab Adventure Center (http://www.moabadventurecenter.com/) is
a division of Western River Expeditions and the largest single tour provider in
Moab, UT. Located at 225 South Main St., Moab, UT the center is a one-stop
resource for a myriad of outdoor adventures. It also boasts a 2,000-square-foot
retail space selling adventure related gear, clothing and souvenirs. For
information and tour reservations call (435) 259-7019 or (866) 904-1163.
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