Intrepid travelers looking to save big on 2024 bucket-list travel need look no further than tour companies Trafalgar, Contiki, Costsaver, Insight Vacations and Brendan Vacations. These travel brands are offering discounts on itineraries across the world, from Italy to New Zealand to Morocco, but only for a few weeks.
Contiki: Contiki, the social travel company for 18-35 year olds is offering epic savings on a variety of trips. Travelers can get a taste of cobblestone streets and delicious cuisine with the staple European Explorer at 25% off or witness exotic wildlife from penguins to hippos and wildebeests on the new Sea, Safari, South Africa at 15% off. Anyone looking to do some island hopping in the new year can save 20% on the Thai Island Hoping East itinerary or set out on a USA Road Trip and save 20%. The Big Social Sale is available on a selection of itineraries through Jan. 31, 2024.
Brendan Vacations: Celtic travel expert, Brendan Vacations is offering guests up to 20% off all guided trips for 2024 including the Best of Scotlandand Iconic Ireland and Ashford Castle itineraries. Travelers interested in independent, fully customizable itineraries can save $200 off pp on Self Drive and Locally Hosted Rail experiences, and $250 off pp Private Chauffeur and Lux Self Drive experiences. The Brendan Vacations sale runs through February 15, 2024.
Trafalgar: Select itineraries from global guided vacation company, Trafalgar, are 15-20% off through February 15, 2024. Travelers can save 20% on top itineraries such as the 10-day Best of Morocco itinerary with visits to Casablanca, Fes and Marrakesh. Or Western Discovery, a new itinerary for 2024 that travels across California, Nevada and Arizona over the course of two weeks with visits to the Grand Canyon, Balboa Park, Yosemite National Park, Monterey and more.
Insight Vacations: Premium tour company Insight Vacations is offering 15-20% off select itineraries across the globe through February 15, 2024. Travelers can save 20% and spend two weeks exploring the stunning architecture and rich culture of Hungary, Austria and Poland on Highlights of Eastern Europe. Or save 18% off on Italian Intermezzo and venture throughout Italy from Milan to Rome with stops in the lakes district, Venice, Florence and more.
Costsaver: Travelers can make the most of their adventure Costsaver, the tour company that allows travelers to tailor their travel experience to suit their travel needs. The brand is offering 15-20% off select itineraries across the globe through February 15, 2024. Save 20% off Highlights of Scandinavia and explore the beauty and history of the North in Denmark, Norway and Sweden. Or check out and save 20% on Best of Colorado a new itinerary for 2024 that ventures to Rocky Mountain National Park, Denver, Vail, Colorado Springs and more.
Boston, Mass. — Road Scholar, the nonprofit that is a world leader in educational travel for older adults, is having an early kick-off of their 50th anniversary celebration with a contest called the “Great Global Giveaway.” Seven lucky winners will win one of seven educational adventures to seven continents, complete with airfare for two people. These seven trips, like all the programs Road Scholar offers, will have an emphasis on learning about the destination the winners are visiting through educational content and immersive experiences.
The seven winners will be drawn from a list of all or Road Scholar’s subscribers, including those already on their mailing list and anyone who signs up in 2024. To enter, starting January 1, 2024, and continuing throughout the year, anyone who’s not already on the Road Scholar mailing list can sign up at www.roadscholar.org/enter. Subscribers can also earn extra chances to win by referring friends who aren’t already on Road Scholar’s mailing list online at www.roadscholar.org/friend. Each friend referral provides another chance to win.
The Great Global Giveaway culminates in January 2025 when the winners will find a golden ticket on page 50 of Road Scholar’s January catalog. Winners will also be notified directly by phone or email so they’re sure not to miss the good news. The seven trips include:
Africa | African Safari: A Close-up on Wildlife
Antarctica | “Land Ho!” Icebergs and Penguins in Otherworldly Antarctica
Asia | The People of the Mekong: Vietnam, Cambodia and Angkor Wat
Australia | Discover a Land Down Under: Melbourne, Adelaide & Sydney
Europe | French Art Voyage: Paris, the Rhône and the French Riviera
North America | The Best of the Grand Tetons to Banff: Iconic National Parks
South America | South American Odyssey: Rio de Janeiro, Buenos Aires, Machu Picchu & More
“With more people than ever wanting to find meaningful experiences by studying abroad, we couldn’t think of a better way to stir excitement than to give away trips to all seven continents,” said Maeve Hartney, Chief Program Officer of Road Scholar. “The Great Global Giveaway celebrates our 50th anniversary in 2025 and our legacy of helping older adults find the joy of learning and exploration with friends old and new. Road Scholar has always been about active learning and fostering a love for adventure, and the Great Global Giveaway embodies that spirit,” she said.
In addition to the Great Global Giveaway, Road Scholar wants to hear the stories of its participants over the last half-century. “For nearly 50 years, six million Road Scholar participants have experienced the joys of learning and travelling with us,” said Hartney. “We’re gathering 50 of the most heart-warming, poignant, charming and funny stories from the Road Scholar community.” Past Road Scholar travelers are encouraged to share a story about their travels with Road Scholar have impacted them at www.roadscholar.org/story.
Based in Boston, Massachusetts, not-for-profit Road Scholar is one of the world’s largest and most innovative creators of experiential learning opportunities. Founded in 1975 as Elderhostel and rebranding as Road Scholar in 2010, the tour company serves 80,000-100,000 lifelong learners annually. Programs combine travel and education to provide experiential learning opportunities featuring an extraordinary range of topics, formats and locations in more than 100 countries and throughout the United States. Alongside renowned experts, participants experience in-depth and behind-the-scenes learning opportunities by land and by sea on educational travel adventures designed for boomers and beyond. Road Scholar is a diverse community of knowledge seekers and explorers, united in the belief that lifelong learning is a vital part of overall wellbeing. For more information, visit www.roadscholar.org.
A survey by Road Scholar on trends in solo travel finds a surprising percentage, 60 percent, of its solo travelers in 2022 are married but traveling without their spouse.
Boston, Mass. – Road Scholar, a world leader in educational travel for older adults, has released a report on trends in solo travel that finds a surprising percentage, 60 percent, of its solo travelers in 2022 are married but traveling without their spouse.
Further, 27% of married women surveyed have never traveled with a spouse on a Road Scholar program. When asked why they travel without their spouses, 42% of women surveyed said their spouse isn’t interested in traveling and 40% said they have different interests when it comes to travel.
“I cherish my time to explore and do what I want on my timetable,” says Road Scholar solo traveler Marcia Henderson, 66. “I like to walk, hike, etc. He has knee issues and doesn’t share my passion for nature, culture, and history. It would be an atrocity to not travel just because my spouse doesn’t like it. This is my passion, and he is supportive as I support his golfing.”
Road Scholar compiled data for this study from the community of 80-100,000 adults over 50 who travel with them each year, including a survey conducted earlier this year. They report that nearly 70% of their travelers are women. Compare that to the overall population breakdown in the U.S.- 58% of Americans 65 and older are women- and this suggests that women are generally more likely to travel in their later years.
There are also far more female solo travelers than male solo travelers among older adults: Road Scholar reports that 85% of their solo travelers are women. They gathered data from outside sources to suggest some reasons why so many more women are traveling solo than men, pointing out that nearly half of women over 65 in the U.S. are unpartnered, that there are far more widowed women than widowed men, and that the divorce rate is highest among older Americans and on the rise. But their finding that so many of their solo female travelers are married tells an intriguing story about the behaviors of Baby Boomer women versus men.
“I think this trend is really a mark of the population that we’re serving currently,” says Road Scholar’s PR Director Kelsey Knoedler Perri. “Two-thirds of our participants now are Boomers, and Boomer women are so much more independent than their mothers and grandmothers. It would have been far more unheard of for previous generations of women to be traveling the world without their spouses. And society has shifted to ‘allow’ older women the freedom to do it.”
Perhaps because of the increase in independence among Boomer women, Road Scholar has been seeing a steady increase in solo travel over the past 10 years. As a response to this increasing demand, they shared the exclusive news that they are developing a collection of programs for solo travelers, which they plan to debut in 2024, with departures starting in 2025.
Road Scholar is a world leader in educational travel for boomers and beyond. This not-for-profit organization was founded as Elderhostel in 1975 and has served more than 6 million lifelong learners over the past 50 years. With educational adventures hosted by expert faculty in nearly 100 countries and throughout the United States, Road Scholar truly is a university of the world. Learn more at www.roadscholar.org/about.
Read Road Scholar’s full study on senior solo travel here, and find their programs for solos here.
GeoCultura’s Irelands Wild Atlantic Way Tour traces the route to the Cliffs of Moher.
With the promise of new beginnings and a new year, GeoCultura has unveiled its fascinating lineup of expert-led small-group tours for the curious traveler in 2024. Offering discovery and immersion, these tours promise an enriching exploration of the world’s most fascinating landscapes, guided by experts in local geology, history, and culture, while staying in deluxe accommodations and centuries-old inns and experiencing culinary handpicked restaurants.
Treasures of Southern England: London, Bath, and the Jurassic Coast Embark on a character-packed journey through Southern England’s most striking places with the Treasures of Southern England tour. Uncover the layers of history in Bath, wander the world’s largest prehistoric stone circle at Avebury Ring, and explore the fossil-rich Jurassic Coast. Peek behind the scenes of historic abbeys and cathedrals. Dates: May 6 – May 11, and September 15 – September 20. (Treasures of Southern England: London , Bath and the Jurassic Coast)
Journey to the Misty Isle: Scottish Highlands and the Isle of Skye Immerse yourself in the legends, landscapes, and rich history of Scotland on this exhilarating tour. Travel from Edinburgh to Inverness, then over the sea to the enchanting Isle of Skye. Explore dramatic lochs and whisky distilleries. Live the stories and traditions of Scotland in the company of local guides. Dates: April 29 – May 5 and August 8 – August 14. (Journey to the Misty Isle: Scottish Highlands and the Isle of Skye)
Scotland and the Isle of Skye: Landscapes and Photography Tour is geared for photography enthusiasts to capture the incredible mountains, lochs, and coastlines of the Isle of Skye and the Scottish Highlands. Join award-winning professional photographer Alex Hare on a small group tour, where, you’ll gain technical and creative tips, tailored to all skill levels, and learn the ‘read’ the landscapes. Dates: Sept 17- Sept 23 (Scotland and the Isle of Skye: Landscapes and Photography Tour)
Irelands Wild Atlantic Way Tour is a captivating seven-day journey along Ireland’s Wild Atlantic Way, tracing the route from Galway Bay to the Cliffs of Moher. Delve into the rich tapestry of the Burren and Cliffs of Moher UNESCO Global Geopark, guided by experts who unravel the deep-time origins of West Ireland. Explore renowned landmarks, traverse the geopark’s highest peaks, and sail to an Iron Age fort on the Aran Islands. The Wild Honey Inn in the Burren Geopark offers a Michelin-starred experience but as the Chef Patron says: “where the service is proper, whilst having a relaxed and unfussy feel, and what’s on your plate depends on the seasons. Over four days, discover the geopark’s geological and cultural evolution, visiting landmarks like Dun Aonghasa, Poulnabrone Dolmen, and the iconic Cliffs of Moher. September 1-7, 2024 (Ireland’s Wild Atlantic Way)
GeoCultura’s small group tours range from two nights and three days to six nights and seven days, and every tour is filled with stories that show how the earth, the land, and the people connect to bring us to where we are today. GeoCultura offers this new and exciting approach with trips to explore the world’s most important landscapes and geology and to hear fascinating stories linking them to local history. The tours have the benefit of being led by expert earth scientists working together with local historians and regional tourist guides. The aim is to immerse participants in the local culture and its origins, as well as enjoying the local cuisine. The tours provide an irresistible combination of awe-inspiring scenery, great company, and superb guides.
GeoCultura can also customize fully guided, partially guided, or self-guided trips with just friends, family, or colleagues.
Additional information can be found at www.geoculturaworld.com, Call: +44 2081 451011 or +1 713 400 6326.
Kanazawa, which means “gold marsh,” has long been hailed as the pinnacle of gold leaf production dating back centuries. Tiffany & Company Japan, in partnership with the World Monuments Foundation continues their journey to foster preservation of Kanazawa’s celebrated gold leaf art scene
Japan’s Kanazawa region has the distinction of being both a center for Ski Spa, as well as ancient gold leaf art.
The Ski Spa concept is red hot in Japan’s Kanazawa region with travelers from around the world hitting the slopes and the thermal soothing waters for well deserved relaxation and healing properties. This region in the southern part of Ishikawa is defined by its geothermal hot springs, renowned for their healing powers that are said to improve digestion, skin conditions and muscle pain. Ski resorts on the outskirts of Kanazawa have become wildly popular not only due to their proximity to this artful, culturally immersive city but also due to the impressive hybrid experience of thrilling skiing plus soothing spa relaxation in incredibly unique settings. Notable areas include:
*Hakusan Ichirino Ski Resort: The largest slope in Ishikawa with easy access from Kanazawa, equipped with ski school and full rentals, traditional style ryokan for overnights and a selection of onsen baths for public or private usage including Japanese cypress bathing room and stone open-air hot spring, soothing scenario after a full day of skiing or snowboarding. The gondola ride is a special highlight, providing a spectacular panoramic view of the surrounding mountains
*Kawachisenjo Onsen Kanazawa Seymour Resort: 3 lifts suitable for intermediate and advanced levels, 2395 ft of vertical range and 7 trails plus onsen baths avvailable for public or private usage.
Tiffany & Co. Japan partners with World Monuments Foundation to Foster Kanazawa’s Gold Leaf Art
Kanazawa is also a center for arts
Tiffany & Company Japan, in partnership with the World Monuments Foundation continues their journey to foster preservation of Kanazawa’s celebrated gold leaf art scene with a fresh 3 year initiative that focuses on maintaining the art and passing it on to future generations. The iconic brand proudly launched the “Kanazawa Entsuke Gold Leaf Manufacturing” training program for craftsman with a view to passing this intricate technique on to the next generation of artisans. The average age of celebrated craftsman is 70, hence the overarching goal to focus on preservation and education to emerging younger artisans.
Kanazawa, whose translation means “gold marsh” has long been hailed as the pinnacle of gold leaf production dating back centuries. Today, artisans continue to create exquisite blends that are highly labor intensive, using only the finest material and locally sourced materials. The Ensuke technique refers to framed pieces that are derived from a special gold-beating process to transform the leaf to wafer-thin paper sheets that are down to 1/10th of a millimeter. The painstakingly arduous process of maintaining them intact is an art unto itself, and the sheets are then either bound together for books or used as exquisite décor for lacquerware, statues and shrines.
Tiffany & Co.’s new initiative is centered around the preservation of this traditional craft as was registered as a UNESCO Intangible Cultural Heritage in 2020. Together in partnership with Kanazawa City, the Ishikawa Prefecture, the Agency for Cultural Affairs and the Kanazawa Gold Leaf Traditional Techniques Production Society, 8 hand-selected skilled trainees who have gone through rigorous apprenticeship will continue to be guided.
The Tiffany Foundation has long been an avid supporter of WMF’s projects in Japan centered around restoration and preservation of traditional techniques that carry its heritage stories forward.
More than 100,000 low- or no-cost tickets have been made available by Broadway and Off-Broadway productions participating in the NYC Musical and Theatrical Production Tax Credit. The deeply discounted tickets, which can be as little as $20, were sold to members of the community who might not otherwise have had the opportunity to experience a Broadway or Off-Broadway show. There are over 90 plays and musicals participating in the program that represent at least $1.7 billion in spending and more than 11,000 hires.
“New York is hitting a blockbuster milestone, with top Broadway and Off-Broadway productions making more than 100,000 discounted tickets available to New Yorkers,” Governor Kathy Hochul said. “Broadway is central to New York’s identity as a global hub for arts and culture, and my Administration will continue supporting this industry through the transformative New York City Musical & Theatrical Production Tax Credit.”
Empire State Development President, CEO and Commissioner Hope Knight said, “The arts in New York State, especially our Broadway and Off-Broadway productions, are one of our biggest assets, and one that every New Yorker should be able to experience. Today, we give our regards to Broadway, and the partnerships that have allowed us to reach this exciting milestone.”
Under the NYC Musical & Theatrical Production Tax Credit, Broadway and Off-Broadway productions are required to create and implement a plan to ensure that their production is available and accessible for low-or no-cost to low-income New Yorkers. Productions may work directly with the State to identify community-based organizations or educational institutions serving low-income residents in the New York City, Long Island and Mid-Hudson regions to distribute tickets or work with a third-party partner, such as the Theatre Development Fund, which in turn provides low- or no-cost tickets to students, veterans, senior citizens, individuals with disabilities, and other groups.
In addition to making tickets more accessible, productions participating in the program are required to participate in a New York State-approved diversity and arts job training program. Productions may work with pre-approved formalized fellowship programs from The Theatre Leadership Project or the Black Theatre Coalition or create a self-operated fellowship program for individuals from diverse backgrounds to learn to work in the theater industry. Through this requirement, 75 fellows from underrepresented communities have been employed on productions.
As part of the FY 2024 New York State Budget, Governor Hochul secured a major expansion of the New York City Musical & Theatrical Tax Credit program to include Off-Broadway productions, which are major contributors to New York’s live entertainment economy.
Governor Hochul remains committed to supporting New York’s performing arts sector – a critical part of economic and cultural life in New York and a key driver of tourism across the state. Over the past year, Governor Hochul has awarded nearly $210 million in grants for non-profit cultural organizations through the New York State Council for the Arts thanks to unprecedented funding secured in the State budget. Since April, Governor Hochul has announced a total of $132 million in capital grants for New York arts organizations to fund critical projects that strengthen the State’s diverse creative sector, including over $90 million to support large-scale projects that prioritize community development and placemaking. Governor Hochul also awarded an additional $76 million in non-capital grants through the FY2023 Budget that provided flexible funding to nearly 3,000 cultural organizations and individual artists. NYSCA is currently accepting applications for its FY 2024 Capital Projects Fund, and will announce nearly $120 million in FY2024 grants over the next year.
Governor Hochul also maintains a strong commitment to building New York’s thriving tourism industry following her announcement that the state welcomed an historic 291.5 million visitors generating more than $78.6 billion in direct spending in 2022. The Governor announced a $450 million “Bring Back Tourism, Bring Back Jobs” Recovery Package to support industries hit hardest by the COVID-19 pandemic like the performing arts and revitalize tourism statewide. The package included: a $200 million Seed Funding Grant; a $100 million Tourism Worker Recovery Fund; a $100 million Tourism Return-to-Work Grant Program; a $25 Million Meet in New York Grant; and a $25 million I LOVE NY Global Marketing Campaign.
TDF’s Managing Director Michael Naumann said,“It has been an honor to develop the TDF Passport Series through the New York City Musical & Theatrical Production Tax Credit program with Governor Hochul and Empire State Development. It is TDF’s mission to make the theatre accessible to everyone and build new audiences. This program does just that – it allows New Yorkers, most of whom are first-time theatregoers who could not afford to attend Broadway and Off Broadway, to finally get the chance to enjoy live performance.”
“Governor Hochul is Broadway’s best partner in working to drive economic development while also diversifying our audiences and workforce,” The Broadway League President Charlotte St. Martin said. “As we continue to bring tourists back to Broadway, we are including more members of our community in the audience and working backstage. Governor Hochul’s efforts, in partnership with the Senate and Assembly, have resulted in in our shows providing more than 100,000 low- or no-cost tickets to New Yorkers while also creating 75 diverse fellowships on Broadway. We could not be prouder of this effective and balanced effort by our Governor.”
“Wine and friends are a great blend,” Ernest Hemingway once said. This philosophy is at the heart of European Waterways’ dedication to offering its guests exclusive, immersive wine experiences on their luxury hotel barges that cruise the canals.
Guests cruise with like-minded fellow travelers who are enjoy sharing the experience of learning about the history and traditions of winemaking, from grape growing to bottling, and the nuances of the different wines. Excursions feature tastings at family-owned vineyards and private tours of historic châteaux.
The cruises also include gastronomic meals paired with the finest regional wines, sometimes from the very vineyard visited. On board hosts explain the significance of each vintage and guide guests on how to best enjoy them.
“Wine and the company of fellow passengers are integral parts of the luxury hotel barge cruising experience,” said Derek Banks, Managing Director of European Waterways. “Whether serious connoisseurs or just curious about wines, our guests are always sure to stay in good ‘spirit’ throughout the six-night, all-inclusive cruises.”
A Fine Wine Romance
Among European Waterways’ popular hotel barges is the eight-passenger Finesse, which cruises Southern Burgundy. Guests aboard Finesse visit Maison Champy – a winery located in the heart of Beaune, the Capital of Burgundy Wines. A UNESCO historical monument, the winery was designed by the famed architect, Gustave Eiffel, and is one of the oldest in France. Here they’ll enjoy a guided tour of the vineyards and a tasting hosted by a wine expert. They’ll also be treated to a gourmet lunch at CUVE 17, a unique dining experience inside one of the winery’s huge historic wooden wine vats, known as ‘cuves’, where a four-course seasonal lunch with wine parings of Premier and Grand Crus is served.
Guests aboard European Waterways’ eight-passenger Renaissance, cruising France’s oldest canal, the Canal de Briare, enjoy a tour and private wine tasting at the Sancerre winery of La Perrière. The winery is famous for its vast natural cave, dating back millions of years, where its distillation vats are housed. Renaissance cruises include excursions to the studio home of artist Rosa Bonheur, the most celebrated female artist of the 19th century, with a private lunch in her salon. They also offer a cooking demonstration at the privately-owned Château de La Bussière, a former fortified castle dating back to the 12th century.
Guests on the 12-passenger Panache visit the boutique Grand Cru champagne house of Frerejean Frères, located in the middle of the Champagne countryside. The tour is followed by lunch in the family Domaine, with ingredients harvested from its gardens. Champagne cruise passengers savor more bubbles with tastings at the world-renowned house of Moët & Chandon and the Maison Pannier winery with its labyrinth of medieval underground cellars.
The Panache also travels through the Alsace-Lorraine region.
Hotel Barging on European Waterways
Hotel Barging is a boutique experience that offers an immersive and all-inclusive “gentle voyage of discovery,” focusing upon the culture, history, fine wine, and gourmet cuisine of the cruise regions. With a 6-to-20-person capacity and 1:2 crew ratio, European Waterways is able to provide an impeccable level of on-board service and transport its guests on intimate inland waterways that are inaccessible to larger vessels.
This fascinating network of smaller canals allows for flexibility, spontaneity, and ample opportunity to hop off and explore the beautiful surroundings via bicycle or on foot. In addition, there are daily, chauffeured excursions “off the beaten track” to a wide variety of enthralling locations and activities, from exquisite wine tastings to private tours of stately homes.
With over 40 years’ experience and a fleet that spans nine countries, European Waterways is one of the largest luxury hotel barging companies in Europe.
Most European Waterways hotel barges can also be chartered for a more immersive Wine Appreciation Cruise.
For more information, call 1-877-879-8808 in the U.S. and 1-877-574-3404 in Canada, or visit www.europeanwaterways.com.
On Tourissimo’s NEW 7-day Chef Bike Tour of Friuli Venezia Giulia hosted by Chef Brook Williamson and her husband Nick Roberts, guests will cycle from Tarvisio along the Tagliemento River Valley via the Alpe-Adria Bikeway, one of the first long-haul rail-to-trail projects in Europe.
(Turin, Italy) — Friuli Venezia Giulia (often shortened to Friuli) is a northeastern Italian border region tucked between Slovenia and Austria where travelers will find the cultural and culinary imprints of all three countries.
On Tourissimo’s NEW 7-day Chef Bike Tour of Friuli Venezia Giulia hosted by Chef Brooke Williamson and her husband Nick Roberts, guests will cycle from Tarvisio along the Tagliemento River Valley via the Alpe-Adria Bikeway, one of the first long-haul rail-to-trail projects in Europe. The rest of the biking will be on secondary country roads with many interesting and tasty stops. Chef Williamson will play an important role in understanding the local cuisine, which reflects the varied cultures that surround this region. Prices start at $4,995 per person double. Companions that are non-riders are welcome. E-bikes are available upon request.
“We are fond of Friuli not just because it is cycling heaven, but also because it is a must-visit destination for gourmands and wine lovers, and is finally being recognized as such,” said Beppe Salerno, co-founder of Tourissimo. “It is the perfect destination for someone who has been to Italy several times and is looking for something new and different.”
Born and raised in Los Angeles, California, Brooke Williamson has carved out an impressive resumé full of leading roles and professional achievement, such as being the youngest female chef to ever cook at the James Beard House, winning Bravo’s “Top Chef” Season 14 in Charleston, and most recently, being crowned the first winner of Food Network’s “Tournament of Champions” in spring 2020.
Tour Highlights:
Scenic Alpe-Adria Bikeway
Wine tasting at a family-run winery that includes the rare and up-and-coming Schioppettino
Cividale del Friuli (UNESCO World Heritage Sites), and Venzone (National monument)
Stunning cycling along rolling hills covered with vineyards and with the Julian Alps in the backdrop
Grado’s golden beaches
Palmanova and Aquileia
Regional food that combines Mediterranean and Mitteleuropean influences
Dinner at a Michelin-starred restaurant with cooking demonstration
The tour takes place June 25-July 1, 2023, $4995 pp.
Tourissimo are Italy experts and have several decades of combined experience in all facets of the adventure travel industry. https://www.tourissimo.travel.
Governor Kathy Hochul announced plans for an I LOVE NY Black travel initiative, designed to grow New York State tourism and encourage Black traveler visitation. The Governor made the announcement at the Alvin Ailey American Dance Theater as part of the state’s commemoration of Black History Month. The program will build on the success of the state’s tourism programs like I LOVE NY LGBTQ and Accessible NY which highlight destinations of interest to and supportive of specific travel communities.
“The new I LOVE NY Black travel initiative will be a celebration of New York’s unparalleled Black history, culture, food, and arts,” Governor Hochul said. “From sites and museums that bring Black history to life to world-class arts and cultural institutions like the Alvin Ailey American Dance Theater, New York has so much to offer. I look forward to working with our partners to welcome even more visitors to experience Black culture in our state.”
I LOVE NY’s Black travel initiative will be a comprehensive program that promotes New York State as a great vacation destination for Black travelers. It will have a dedicated presence on the I LOVE NY website, and a promotional campaign based on market research and stakeholder outreach that highlights existing assets and supports new programming to provide a direct invitation welcoming Black visitors and their families to experience New York’s unparalleled Black history, culture, food, arts and events.
New York is home to dozens of Underground Railroad sites and one of the largest Juneteenth festivals in the nation. The state has deep ties to leaders like Fredrick Douglass, Sojourner Truth and Harriet Tubman, and is where hip hop was born. Museums and venues celebrating Black culture, art and heritage can be found throughout the state – from the Jackie Robinson Museum in Lower Manhattan, to the Harriet Tubman National Historical Park in Auburn, to the Colored Musicians Club in Buffalo.
In a survey of Black travelers, 64 percent reported that the availability of Black culture and heritage attractions is important when making a destination choice. Another survey of Black travelers reported that diversity in marketing is a top factor when choosing a travel destination, with 54 percent of U.S. Black travelers more likely to visit a destination with Black representation in advertising. I LOVE NY already includes diverse imagery in its marketing and promotes themes, attractions and events of interest to a wide variety of communities. This new travel program is the next phase of the Division of Tourism’s segment promotion work, joining specific invitations and overtures to LGBTQ travelers and guests with accessibility needs.
The Division of Tourism will utilize existing relationships with international travel trade operators to encourage the creation of Black travel itineraries and engage travel journalists and content creators to share all that awaits Black travelers and their friends and families across New York State. I LOVE NY will also collaborate with other State agency partners and local tourism promotion agencies to amplify their Black travel messaging.
The annual economic impact of tourism and travel in New York State as of 2021 is $85.5 billion, and it generates enough in state and local taxes to save every household in the state more than $1,000 annually. The tourism and hospitality sector is the state’s third largest industry, supporting one in 10 private sector jobs. Black travelers represent more than 13 percent of the domestic leisure travel market, spending over $109 billion annually.
“New York embraces its diversity, and we want to ensure that visitors from around the world recognize the opportunities to celebrate Black history and heritage throughout the state,” said Empire State Development President, CEO and Commissioner Hope Knight. “Given the unparalleled depth and variety of attractions here that appeal to Black travelers, this program is a perfect fit to spotlight and showcase these places, stories and people.”
“I LOVE NY is excited to work with stakeholders throughout the state to build and launch this new program, which will complement other tourism programs like Path Through History, I LOVE NY LGBTQ and Accessible NY,” Empire State Development Vice President and Executive Director of Tourism Ross D. Levi said. “This new initiative will help amplify and extend the efforts of our travel industry partners that are already highlighting Black travel attractions, and extend an invitation to Black travelers from around the world to come find what they love in New York State.”
Alvin Ailey American Dance Theater Artistic Director Robert Battle said,”As an institution born out of the Black experience in New York more than 65 years ago, we are proud that Governor Hochul chose to announce this valuable program at Ailey’s home – The Joan Weill Center for Dance – the largest building dedicated to dance here in the capital of dance. We look forward to welcoming the world to New York with others, thanks to the I LOVE NY Black travel initiative, and seeing more visitors inspired by Ailey’s performances and classes.”
New York State is a premier vacation destination with world-class attractions, picturesque natural beauty, locally sourced cuisine and a booming craft beverage scene, an array of accommodations, and iconic, year-round festivals and events. Its 11 diverse vacation regions feature some of the world’s top ranked beaches; two out of America’s top three favorite state parks; breathtaking Niagara Falls; more ski areas than any other state; one of the nation’s longest foliage seasons; multiple Halls of Fame; North America’s longest, fastest and highest zipline; the largest publicly protected area in the contiguous United States; and the country’s longest multi-use trail. Add in the state’s unique museums, historic landmarks, cultural sites, charming small towns and urban playgrounds, and it’s no wonder New York has been consistently chosen as a top getaway by travel publications and experts. To help plan your next New York State vacation, visit www.iloveny.com.
Culture capitals, wellness retreats, saying “no” to normal and travel experiences aligned with personal values such as sustainability, inclusivity and accessibility are among the top trending choices for travelers for 2023, according to data from Expedia Group’s brands.
For the first time, Expedia Group unveiled a comprehensive view of traveler trends across Expedia®, Hotels.com and Vrbo and the broader travel industry in 2023. Sourced from the company’s first-party data, and from custom research of thousands of travelers and industry professionals across 17 countries, these top travel trends prove there is no “one-size-fits-all” approach to travel in 2023.i Instead, these trends point to a year defined by the “no-normal.”
“When we look at Expedia, Hotels.com, and Vrbo data together, we see a detailed and robust picture of travel into 2023,” said Jon Gieselman, president, Expedia Brands. “We’re seeing a surge in trips to culture capitals, a new wave of interest in wellness retreats and a spike in demand for outdoor destinations beyond just beaches and mountains — not a new normal but people branching out to unexpected trends in what we’re calling the ‘no normal’.”
Unexpected Travel Trends in 2023
Expedia: Set-Jetters
Booking a trip after binging a popular new series will become serious business in 2023. Expedia research confirms that streamed movies and TV shows are now the top sources of travel inspiration (40%), outpacing the influence of social media (31%). Furthermore, the small screen is now considered on par with recommendations from friends and family when it comes to travel inspiration.
In the US, more than two-thirds (68%) of travelers considered visiting a destination after seeing it in a show or movie on a streaming platform, and a whopping 61% booked a trip.
The top set-jetter destinations include New Zealand, with its landscapes featured in one of this year’s most epic series, followed by the UK, Paris, New York and the stunning beach resorts of Hawaii.
Expedia: Culture Capitals
National parks and rural retreats have had big moments these past two years. Now, it’s time for cities to see a comeback. Based on traveler demand, most of the destinations seeing the largest increases are culture-rich cities where art and culture festivities are getting back to full swing. Check out the Edinburgh Fringe Festival in Scotland, plan a trip to WorldPride in Sydney or bask in the cherry blossoms in Tokyo. In the Expedia app, culture capitals are calling:1
Edinburgh, Scotland
Lisbon, Portugal
Tokyo, Japan
Dublin, Ireland
New York, US
Sydney, Australia
Dubai, UAE
Montreal, Canada
Munich, Germany
Bangkok, Thailand
Hotels.com: Three-star Superstars
Travelers are seeking smarter ways to see the world, without compromising on comfort or cool factor. In the US, nearly a third (32%) of travelers are more concerned with value for money than ever before. Hotels.com data shows interest is up more than 20% globally in three-star hotels.2
In 2023, 40% of US travelers plan to stay in 1–3-star hotels and 34% plan to book a vacation with added value inclusions, such as free parking or breakfast. Showing a shift in mindset from the post-pandemic bucket-list mentality and moving towards a more spontaneous approach, one-third of travelers would rather go on more trips in three-star properties than splurge on one big luxury getaway. Fewer stars do not mean lower standards, however. Many properties, such as Una Vida in Mexico or Mama Shelter in Paris, offer excellent amenities, stylish interiors and unique vibes as a standard.
Hotels.com: New Wave Wellness
According to Hotels.com, more than half (53%) of Americans are seeking wellness breaks but cite boredom for traditional retreats and want to experience something more exciting in 2023. Millennials are the top drivers of this, as 60% of 25-34-year-olds are seeking out alternative wellness getaways. Most travelers want to explore new offerings in the US. However, Gen Z has a different view and would prefer to book an adventure to Norway, Turkey, Switzerland, Iceland and Sri Lanka.
To capture this awakened market, hotels such as the Loire Valley Lodge in France and Whitepod in Switzerland are offering advanced rejuvenation programs and hands-on activities that encourage travelers to get up close and personal with nature. The quirkier the activity the better. Sylvotherapy, forest bathing and fruit harvesting are more popular than classic activities like cooking courses, sport holidays and meditation sessions.
Hotels.com: Hot new hotel openings around the world
New hotels that cater to evolving traveler needs are opening around the world. These properties offer far more than a place to sleep, with destination restaurants, co-working spaces, and beautiful interiors as standard. From an art-filled social hub in London to unbridled luxury in Rome, these are the most exciting hotels to have on your radar in the year ahead, according to Hotels.com:
Kitchen credentials are a must, with travelers looking to plate up at their own convenience in a private Vrbo vacation home. Outdoor kitchens, pizza ovens and air fryers are the top three foodie-menities travelers crave. Additionally, nearly half of US travelers (43%) are using cooking to cut down on costs.
Travelers are looking for preferred amenities in their whole home vacation rentals rather than focusing on location. In fact, more than half (57%) of travelers would rather book a unique vacation home to be with their people in a lesser-known destination than a less interesting, less equipped vacation home in a popular area.
Vrbo: Cowboy-cations
Rustic getaways are on the rise, as travelers crave private vacation homes with abundant space and exhilarating views. Cue the cowboy-cation, offering an intimate escape in the rugged wilderness. Demand for Vrbo homes in US western destinations increased by more than 30% from September 2021 to August 2022, as travelers seek to reconnect with nature.3 Plus, 42% of US travelers find inspiration in outdoorsy destinations and mind-blowing landscapes. Think log-lined cabins, flickering fires and sweeping vistas.
Travelers can live out their western fantasies by booking a luxurious lodge, ranch retreat or farmhouse that fits the whole crew. Destinations across Montana, Colorado and other western states spring readily to mind, but the cowboy-cation is not confined to the US. For a home on the range in Europe, travelers are booking converted barns and farmhouses in the countryside of Italy, Spain, France and the UK. Thrill-seekers can also embrace their inner cowboy in Australia, where farmhouses in the outback overlook acres of wineries and wild brush.
Vrbo: Hidden Gems
Travelers are also exploring unassuming locales and new places. Top hidden gems in the US have one thing in common: beautiful lakes, where travelers can take in tranquil views. Demand for Vrbo’s private vacation homes in each of these unconventional destinations has increased by 30% or more since September 2021:4
Nampa, Idaho
Greensboro, North Carolina
Layton, Utah
Irmo, South Carolina
Oneonta, New York
Hampton, Virginia
Bristol, Rhode Island
Spokane, Washington
Las Cruces, New Mexico
Missoula, Montana
Travel in 2023 will be about saying “no” to normal, breaking routines and searching for experiences without compromises. Whether it’s flying to those once-in-a-lifetime events or hosting group celebrations at a holiday home, travelers are no longer adapting to the next new normal, but creating their own status quo altogether.
An optimistic industry pushes forward
For the first time, the 2023 travel trends are being released at the same time as insights from industry professionals, from airlines to hotels to vacation rental hosts and and the ways that the pandemic forever changed travel. The research shows the highest levels of optimism in the travel industry since 2020. Most travel professionals expect leisure (71%) and business (70%) travel to return to pre-2020 levels within two years. While travelers looking for a change of scenery kept the industry afloat during the pandemic, all eyes are on the return of international and business travel. In fact, more than half (51%) in the industry say business is their organization’s highest priority in 2023.
Another insight from industry professionals shows travelers are choosing options aligned with their personal values such as sustainability, inclusivity and accessibility. Most travel businesses (60%) made changes in the last year to ensure their services are inclusive and accessible. In fact, sustainability is tied with marketing as the highest area of investment for 2023, with one in five industry professionals saying they plan to invest in sustainability next year.
