New York tourism | MORAL COMPASS: Great Places to Go Where the Going Does Good

I LOVE NY Will Promote Black Travel Destinations, Events and Cultural Attractions to Encourage Black Travelers to Explore New York State

Builds on I LOVE NY LGBTQ and Accessible NY Programs to Boost New York Tourism Among Diverse Populations

I LOVE NY’s Black travel initiative will be a comprehensive program that promotes New York State as a great vacation destination for Black travelers. New York is home to dozens of Underground Railroad sites and one of the largest Juneteenth festivals in the nation. The state has deep ties to leaders like Fredrick Douglass, Sojourner Truth and Harriet Tubman, and is where hip hop was born. Museums and venues celebrating Black culture, art and heritage can be found throughout the state, including the new Museum of Broadway Theater, which highlights the contribution and role of Blacks. © Karen Rubin/goingplacesfarandnear.com

Governor Kathy Hochul announced plans for an I LOVE NY Black travel initiative, designed to grow New York State tourism and encourage Black traveler visitation. The Governor made the announcement at the Alvin Ailey American Dance Theater as part of the state’s commemoration of Black History Month. The program will build on the success of the state’s tourism programs like I LOVE NY LGBTQ and Accessible NY which highlight destinations of interest to and supportive of specific travel communities.

“The new I LOVE NY Black travel initiative will be a celebration of New York’s unparalleled Black history, culture, food, and arts,” Governor Hochul said. “From sites and museums that bring Black history to life to world-class arts and cultural institutions like the Alvin Ailey American Dance Theater, New York has so much to offer. I look forward to working with our partners to welcome even more visitors to experience Black culture in our state.”

I LOVE NY’s Black travel initiative will be a comprehensive program that promotes New York State as a great vacation destination for Black travelers. It will have a dedicated presence on the I LOVE NY website, and a promotional campaign based on market research and stakeholder outreach that highlights existing assets and supports new programming to provide a direct invitation welcoming Black visitors and their families to experience New York’s unparalleled Black history, culture, food, arts and events.

New York is home to dozens of Underground Railroad sites and one of the largest Juneteenth festivals in the nation. The state has deep ties to leaders like Fredrick Douglass, Sojourner Truth and Harriet Tubman, and is where hip hop was born. Museums and venues celebrating Black culture, art and heritage can be found throughout the state – from the Jackie Robinson Museum in Lower Manhattan, to the Harriet Tubman National Historical Park in Auburn, to the Colored Musicians Club in Buffalo.

In a survey of Black travelers, 64 percent reported that the availability of Black culture and heritage attractions is important when making a destination choice. Another survey of Black travelers reported that diversity in marketing is a top factor when choosing a travel destination, with 54 percent of U.S. Black travelers more likely to visit a destination with Black representation in advertising. I LOVE NY already includes diverse imagery in its marketing and promotes themes, attractions and events of interest to a wide variety of communities. This new travel program is the next phase of the Division of Tourism’s segment promotion work, joining specific invitations and overtures to LGBTQ travelers and guests with accessibility needs.

The Division of Tourism will utilize existing relationships with international travel trade operators to encourage the creation of Black travel itineraries and engage travel journalists and content creators to share all that awaits Black travelers and their friends and families across New York State. I LOVE NY will also collaborate with other State agency partners and local tourism promotion agencies to amplify their Black travel messaging.

The annual economic impact of tourism and travel in New York State as of 2021 is $85.5 billion, and it generates enough in state and local taxes to save every household in the state more than $1,000 annually. The tourism and hospitality sector is the state’s third largest industry, supporting one in 10 private sector jobs. Black travelers represent more than 13 percent of the domestic leisure travel market, spending over $109 billion annually.

“New York embraces its diversity, and we want to ensure that visitors from around the world recognize the opportunities to celebrate Black history and heritage throughout the state,” said Empire State Development President, CEO and Commissioner Hope Knight. “Given the unparalleled depth and variety of attractions here that appeal to Black travelers, this program is a perfect fit to spotlight and showcase these places, stories and people.”

“I LOVE NY is excited to work with stakeholders throughout the state to build and launch this new program, which will complement other tourism programs like Path Through History, I LOVE NY LGBTQ and Accessible NY,” Empire State Development Vice President and Executive Director of Tourism Ross D. Levi said. “This new initiative will help amplify and extend the efforts of our travel industry partners that are already highlighting Black travel attractions, and extend an invitation to Black travelers from around the world to come find what they love in New York State.”

Alvin Ailey American Dance Theater Artistic Director Robert Battle said,”As an institution born out of the Black experience in New York more than 65 years ago, we are proud that Governor Hochul chose to announce this valuable program at Ailey’s home – The Joan Weill Center for Dance – the largest building dedicated to dance here in the capital of dance. We look forward to welcoming the world to New York with others, thanks to the I LOVE NY Black travel initiative, and seeing more visitors inspired by Ailey’s performances and classes.”

New York State is a premier vacation destination with world-class attractions, picturesque natural beauty, locally sourced cuisine and a booming craft beverage scene, an array of accommodations, and iconic, year-round festivals and events. Its 11 diverse vacation regions feature some of the world’s top ranked beaches; two out of America’s top three favorite state parks; breathtaking Niagara Falls; more ski areas than any other state; one of the nation’s longest foliage seasons; multiple Halls of Fame; North America’s longest, fastest and highest zipline; the largest publicly protected area in the contiguous United States; and the country’s longest multi-use trail. Add in the state’s unique museums, historic landmarks, cultural sites, charming small towns and urban playgrounds, and it’s no wonder New York has been consistently chosen as a top getaway by travel publications and experts. To help plan your next New York State vacation, visit www.iloveny.com.

For more travel features, visit:

goingplacesfarandnear.com

Going Places @ theisland360.com

goingplacesnearandfar.wordpress.com

moralcompasstravel.info

www.huffingtonpost.com/author/karen-rubin

travelwritersmagazine.com/TravelFeaturesSyndicate/

goingplacesfarandnear.tumblr.com/

instagram.com/going_places_far_and_near/

instagram.com/bigbackpacktraveler/

*Tentrr camping site at the Sebago area of Harriman State Park, New York.* *The tenting service has a partnership with New York State to provide 45 glamping sites at four state parks in the Hudson Valley.*

New York State is partnering with a tent camping service to provide 45 glamping sites at four State Parks in the Hudson Valley. Tentrr’s fully outfitted campsites are available to reserve at the Sebago and Silver Mine areas of Harriman State Park in Orange and Rockland Counties; Taconic State Park and Lake Taghkanic State Park in Columbia County; and Mills-Norrie State Park in Dutchess County.

The service provides tents, sleeping accommodations and an array of equipment needed for camping at each site. All items are set up and ready to use upon arrival for added convenience and sites are maintained by Tentrr staff.

All locations include a 10-foot by 12-foot, canvas-walled tent atop a raised platform. Each site is outfitted with a queen-sized bed and memory foam mattress, a propane heating source, a solar-powered “sun” shower, a camp toilet, water container, Adirondack chairs, a fire pit, grill, and a picnic table with storage and benches.

Guests have the option of single, double, and triple sites. Singles sleep up to six (two occupants in the main tent and four occupants in a provided pop-up tent). Double sites – or buddy sites – sleep up to 12 (two occupants in each of the two main tents and four occupants in each of the two provided pop-up tents) and triples can accommodate group camping.

“Camping at a State Park is an ideal way to explore the great outdoors with friends and family,” Governor Andrew Cuomo said. “This partnership continues our work to create diverse and exciting destinations to attract visitors to New York’s great outdoors, enhance our tourism economy, and help people experience all that the State has to offer.”

“The partnership with Tentrr is an opportunity to reach new visitors and encourage more New Yorkers to get outside and be active,” State Parks Commissioner Erik Kulleseid said. “We look forward to kicking off this summer and connecting people with the Hudson Valley’s many outdoor offerings. Not everyone has the equipment or the knowledge to enjoy camping in a state park, and this partnership is a great way to introduce this classic outdoor experience to more New Yorkers.”

“As a New York City-based company, it is great to partner with our home state supporting its incredible park system across the region,” said Todd King, Vice President of Marketing at Tentrr. “Through Tentrr, we hope New Yorkers and out-of-state visitors alike will explore the incredible natural resources and parks the state has to offer. Tentrr makes it easy to find an amazing site to enjoy the state’s vast landscapes and inspiring scenery.”

New York State Executive Director of Tourism Ross D. Levi said,”Camping is a terrific way to experience New York State’s great outdoors, and this new service will make it easier than ever to enjoy New York’s unparalleled State Parks. I LOVE NY looks forward to promoting the availability of these extensively outfitted sites as part of the wide variety of camping offerings available across the state to residents and visitors alike.”

While Tentrr’s sites are naturally socially distanced, Tentrr adheres to state guidelines for maintaining and sanitizing the sites. Tentrr will continue to keep sites clean and wiped down with high-grade sanitizers and encourages guests to follow recommended COVID requirements and protocols. For more details on Tentrr’s COVID-19 protocols, visit here.

The Tentrr partnership complements Governor Cuomo’s NY Parks 100 initiative, which renews the historic commitment to investing and expanding the State Park system by committing at least $440 million over the next four years. This critical period of revitalization will culminate in the 2024 celebration of the 100th anniversary of the State Park Act, which first created our nation-leading State Park system in 1924 under Governor Al Smith. NY Parks 100 will continue crucial investments in park infrastructure while enhancing opportunities to reach the full range of New York State’s recreational and cultural offerings, including local parks and trails, regional flagship parks and historic sites, and vast wilderness parks. The initiative will focus on creating places to recreate locally, relieving overcrowded parks, welcoming new visitors, and protecting New York State’s environmental and historic legacy. This new plan will ensure people from all communities and across all ages and abilities can fully experience our outdoors, our culture, and our heritage.

For more information, visit www.tentrr.com.

The New York State Office of Parks, Recreation and Historic Preservation oversees more than 250 parks, historic sites, recreational trails, golf courses, boat launches and more, which were visited by a record 78 million in 2020. For more information on any of these recreation areas, call 518-474-0456 or visit www.parks.ny.gov, connect with us on Facebook, or follow on Instagram , Twitter or on the State Parks blog.