MORAL COMPASS: Great Places to Go Where the Going Does Good

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Hotels, Hotels & Resorts

Hotel Association Launches ‘Safe Stay’ with Event in Hawaii

May 8, 2021 MoralCompass

HONOLULU– To highlight American Hotel & Lodging Association’s commitment to hosting guests in a safe and clean environment, the organization is partnering with states and elected officials to launch a series of “Safe Stay” events across the country to increase awareness among travelers about the industry’s health and safety protocols. An event in Hawaii on May 5 was the first in this series.

With projections showing Hawaii is expected to be in the top five states with the highest number of hotel job losses for 2021, American Hotel & Lodging Association (AHLA) president and CEO, Chip Rogers and Hawaii Lieutenant Governor Josh Green joined in the event on May 5 to underscore efforts to bring hotel employees back as hotels prepare for summer travel.

In Hawaii, the total projected job loss for the year amounts to an estimated 20,029 jobs. Industry analysts estimate that hotel employment is unlikely to reach pre-pandemic levels until at least 2023, and recovery for the industry is not projected until 2024.

When selecting a hotel, enhanced cleaning and hygiene practices continue to rank as a guests’ number two priority, just behind price. At the onset of the pandemic, the hotel industry launched “Safe Stay,” an initiative focused on enhanced hotel cleaning practices, social interactions, and workplace protocols to meet the new health and safety challenges and expectations presented by COVID-19. These industry-wide guidelines were designed to prepare America’s hotels to safely welcome back guests and employees.

Further, nearly half of consumers view vaccine distribution as a key to travel. As more Americans are vaccinated, the hotel industry is committed to promoting safe travel while also creating a standardized safety experience nationwide through the Safe Stay initiative.

With vaccinations and testing become more widespread, and infection and hospital rates declining, hotels are seeing an uptick in leisure travel, with 61% of Americans expected to travel for leisure this summer according to a poll conducted by Morning Consult and commissioned by AHLA.

But while leisure travel outlook continues to grow, the hotel industry is still hurting from this pandemic. Business travel is down 85% from pre-pandemic levels and is not expected to fully return until 2024. Unlike leisure travel, which can often be booked or changed at the last minute, meetings and events are scheduled months, if not years, in advance.

“Tourism is an important industry that brings thousands of jobs to Hawaii, supports the livelihood of many residents and provides resources for hospitals, schools and cultural and environmental stewardship,” saidLieutenant Governor Josh Green. “As we continue the COVID-19 vaccination rollout and maintain public health best practices, we are optimistic Hawaii can safely reopen for summer travel with the support of our hospitality industry.”

The event followed the introduction of the Save Hotel Jobs Act, introduced by U.S. Senator Brian Schatz (D-Hawaii) and U.S. Representative Charlie Crist (D-Fla.), which will provide targeted relief to the ailing hotel industry until travel returns to pre-pandemic levels. While many other hard-hit industries have received targeted federal relief, the hotel industry has not. In fact, hotels are the only major hospitality and leisure segment yet to receive direct aid.

“While leisure travel will start returning this year as more and more people are vaccinated, business and group travel will take significantly longer to recover and is a major source of employment for the hotel industry. We remain optimistic, but the road to recovery for the hotel industry is long and we need support, especially in states like Hawaii. The Save Hotel Jobs Act will help support the hotel industry with targeted relief in order to stem permanent losses and keep hotel workers employed,” said Chip Rogers, president and CEO of AHLA. “As we begin to welcome back travelers, Safe Stay’s rigorous health and safety protocols, which were designed in accordance with CDC guidelines and reviewed by the CDC, will continue to help create peace of mind.”

The American Hotel & Lodging Association (AHLA) is the main national association representing all segments of the U.S. lodging industry. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support and workforce development programs to move the industry forward. In the wake of the COVID-19 pandemic, hospitality was the first industry impacted and it will be among the last to recover. That is why AHLA is committed to promoting safe travel while also creating a standardized safety experience nationwide through the Safe Stay initiative. With an enhanced set of health and safety protocols designed to provide a safe and clean environment for all hotel guests and employees, hotels across America are ready to welcome back travelers when they are ready to travel. Learn more at www.ahla.com.

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Hotels & Resorts, Importance of Tourism, Travel industry, Uncategorized

Hospitality Industry Links Travel Demand for 2021 with COVID Vaccine Distribution

February 6, 2021 MoralCompass

56% Expect to Travel for Leisure; Business Travel Not Expected to Return Until 2024; Consumer Comfort with Travel Linked to Vaccine Distribution

*The hospitality industry sees the outlook for travel demand as linked to the availability of COVID vaccination (c) Karen Rubin/goingplacesfarandnear.com*

WASHINGTON – The American Hotel & Lodging Association (AHLA) released “AHLA’s State of the Hotel Industry 2021” outlining the forecasted state of the hotel industry in 2021 and into the immediate future. The bottom line is that the industry’s recovery is linked to the availability of COVID vaccinations.

The pandemic has been devastating to the hospitality industry workforce, which is down nearly 4 million jobs compared to the same time in 2019. While some 200,000 jobs are expected to be filled this year, overall, the accommodations sector faces an 18.9% unemployment rate, according to the Bureau of Labor Statistics. In addition, half of U.S. hotel rooms are projected to remain empty in 2021.

Business travel, which comprises the largest source of hotel revenue, remains nearly nonexistent, but it is expected to begin a slow return in the second half of 2021. Among frequent business travelers who are currently employed, 29% expect to attend their first business conference in the first half of 2021, 36% in the second half of the year and 20% more than a year from now. Business travel is not expected to return to 2019 levels until at least 2023 or 2024.

Leisure travel is expected to return first, with consumers optimistic about national distribution of a vaccine and with that an ability to travel again in 2021. The report found that heading into 2021, consumers are optimistic about travel, with 56% of Americans saying they are likely to travel for leisure or vacation in 2021. While 34% of adults are already comfortable staying in a hotel, 48% say their comfort is tied to vaccination in some way.

The top findings from this report include:

Hotels will add 200,000 direct hotel operations jobs in 2021 but will remain nearly 500,000 jobs below the industry’s pre-pandemic employment level of 2.3 million employees.
Half of U.S. hotel rooms are projected to remain empty.
Business travel is forecasted to be down 85% compared to 2019 through April 2021, and then only begin ticking up slightly.
56% of consumers say they expect to travel for leisure, roughly the same amount as in an average year.
Nearly half of consumers see vaccine distribution as key to travel.
When selecting a hotel, enhanced cleaning and hygiene practices rank as guests’ number two priority, behind price.

“COVID-19 has wiped out 10 years of hotel job growth. Yet the hallmark of hospitality is endless optimism, and I am confident in the future of our industry,” said Chip Rogers, president and CEO of AHLA.

“Despite the challenges facing the hotel industry, we are resilient. Hotels across the country are focused on creating an environment ready for guests when travel begins to return. AHLA is eager to work with the new Administration and Congress on policies that will ultimately help bring back travel, from helping small business hoteliers keep their doors open to ramping up vaccine distribution and testing. Together, we can bring back jobs and reignite a continued investment in the communities we serve,” said Rogers.

The resurgence of COVID-19, the emergence of new strains, and a slow vaccine rollout have added to the challenges the hotel industry faces this year. With travel demand continuing to lag normal levels, national and state projections for 2021 show a slow rebound for the industry and then accelerating in 2022.

The hotel industry experienced the most devastating year on record in 2020, resulting in historically low occupancy, massive job loss, and hotel closures across the country. Hotels were one of the first industries affected by the pandemic after travel was forced to a virtual halt in early 2020, and it will be one of the last to recover. The impact of COVID-19 on the travel industry so far has been nine times that of 9/11.

Download the full report here.

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Hotels & Resorts, Uncategorized

Hotel Industry Offers to Provide 50,000 Sites to Administer COVID-19 Vaccine

January 15, 2021 MoralCompass

*America’s hotel industry is offering to provide sites to administer the COVID-19 vaccine © Karen Rubin/goingplacesfarandnear.com*

America’s hotel industry is offering to provide up to 50,000 sites to assist in the rapid administration of the COVID-19 vaccine, in partnership with public health departments.

In a letter to the Biden Transition Team, Chip Rogers, President and CEO, American Hotel & Lodging Association, writes, “America’s hotels stand ready to work alongside America’s governors as states continue to move forward in administrating the COVID-19 vaccine. By quickly mobilizing an existing network of sites, hotels can help strengthen the delivery and distribution of the COVID-19 vaccine in communities across the country to better streamline and build on current state efforts.”

The AHLA has a “Hospitality for Hope” initiative which has infrastructure in place to support public health agencies and private sector partners through a network of 20,000 hotels that could be used as locations to administer the vaccine.

In the letter, which is also sent to Governor Andrew Cuomo, Chair, National Governors Association;
Governor Asa Hutchinson, Vice Chair National Governors Association; Moncef Slaoui, Operation Warp Speed; Dr. Robert R. Redfield, Centers for Disease Control and Prevention; Alex Azar, Secretary of Health & Human Services; and the US Conference of Mayors, Rogers writes:

“As you know, administering the vaccine on a national level will be a significant undertaking requiring innovative solutions and collaboration. To aide in the distribution, the hotel industry is asking that hotels be considered as an option for vaccine administration sites in partnership with public health departments.

“Hotels have existing infrastructure and operational capabilities to serve as vaccine administration sites and capacity to assist. The American Hotel & Lodging Association (AHLA) under its “Hospitality for Hope” initiative has the infrastructure in place to support public health agencies and private sector partners through a network of more than 20,000 hotels which could be quickly ready serve as locations to administer the COVID-19 vaccine. Through this program, the hotel industry has already successfully partnered with federal and local governments to provide assistance to those in need, including frontline and emergency workers as well as state and municipal public health departments.

“The hotel industry is ready to step in and assist our community and alleviate the current burdens on our health systems in a time of national need and has the following capabilities:

Geographic reach: With more than 50,000 hotels in every state, including properties located in cities, suburbs, and rural communities, hotels have the geographic reach to support a wide distribution of the vaccine.
Available Capacity and Operate 24/7: Hotels have private rooms, meeting rooms, conference and ball rooms as well as outside areas, hotels are equipped for 24-hour operations to allow for round-the-clock vaccination administration. This will also ensure there is adequate space to maintain physical distancing, capacity limits and other safety protocols. Further, as hotels are currently running at less than 50 percent occupancy rates, families or individuals who might be traveling to receive the vaccine will have access to comfortable and flexible lodging options should they need
Comprehensive cleanliness protocols: The industry has also adopted AHLA’s Safe Stay, an enhanced cleaning initiative that builds on the hotel industry’s long-standing commitment and operations procedures to ensure the safety of guests during the ongoing public health crisis.
Infrastructure: Hotels also offer ample parking and are often accessible from major transportation networks, including highways and public transportation routes. Hotels also have outdoor capabilities that can provide safe, weather-proof vaccination services where parking lots could be utilized for vaccination administration, similar to drive-thru testing sites.
Refrigeration Capabilities: With many hotels being temperature controlled and the majority of hotels having refrigeration capabilities to store vaccines, issues concerning vaccine storage will be limited or can be quickly addressed to meet the requirements necessary for safe and effective vaccine storage.

“Since the start of the pandemic, our industry has been on the frontlines to support national public health and safety priorities. AHLA launched the ‘Hospitality for Hope’ initiative in early 2020, identifying more than 20,000 hotels willing to provide temporary housing for emergency and healthcare workers during the COVID-19 public health crisis. The initiative identified a total combined 2.3 million rooms located in close proximity to established healthcare facilities for frontline workers to use as they worked around the clock to save lives and provide lodging for those exposed to COVID to quarantine safely. Additionally, as part of this effort, hotels are supporting the national guard by providing lodging to those who Washington D.C. and surrounding region to provide additional security around the inauguration.

“With the next phases of vaccination distribution underway, hotels have the unique capability to help provide additional locations to assist with the administration of the vaccine. As an industry, we have always stepped up to help our neighbors and communities in a time of need, including early-on in the pandemic through Hospitality for Hope. The industry looks forward to continuing this work in partnership with the public and private sector to support this next phase of recovery.”

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Hotels & Resorts, Importance of Tourism

Hotel Industry Renews Call for Congress to Pass Another COVID Relief Bill Amid Dismal Holiday Travel Forecast

November 15, 2020 MoralCompass

The hotel industry was the first impacted by the pandemic and will be one of the last to recover and is appealing to Congress for COVID-19 relief. The industry is assuring travelers “for those who are considering traveling for the holidays, hotels will be ready to welcome you. Through our Safe Stay initiative, hotels have enhanced our already rigorous cleaning protocols to be more transparent and give travelers even more peace of mind.” (c) Karen Rubin/goingplacesfarandnow.com

WASHINGTON (November 12, 2020) – A new national survey commissioned by the American Hotel & Lodging Association (AHLA) shows that many Americans are not expected to travel this holiday seasons. Results show that 72% of Americans are unlikely to travel for Thanksgiving and 69% are unlikely to travel for Christmas, compounding the challenges for the hotel industry during this public health crisis.

Business travel has been even more impacted. Only 8% of Americans say they have taken an overnight business trip since March, and just 19% of respondents who are currently employed—or 8% of all adults—expect to travel for business within the next six months. Sixty-two percent (62%) of employed Americans have no plans to stay in a hotel for business.

The survey of 2,200 adults was conducted November 2-4, 2020 by Morning Consult on behalf of AHLA. Key findings of the survey include the following:

Only 3 in 10 (32%) respondents have taken an overnight vacation or leisure trip since March
21% of Americans say they are likely to travel for Thanksgiving, 24% are likely to travel for Christmas
Looking ahead to next year, 24% are likely to travel for spring break
44% say their next hotel stay for vacation or leisure travel will be a year or more from now or they have no plans to stay in a hote

“This holiday season will be an especially difficult time for all Americans, and our industry is no exception” said Chip Rogers, president and CEO of the American Hotel & Lodging Association. “Fewer people will be traveling, and business travel remains nearly non-existent. That’s why it’s so important for Congress to pass a relief bill now. Millions of Americans are out of work, and thousands of small businesses are struggling to keep their doors open. We cannot afford to wait until the next Congress is sworn in for relief. They need help now.”

“For those who are considering traveling for the holidays, hotels will be ready to welcome you. Through our Safe Stay initiative, hotels have enhanced our already rigorous cleaning protocols to be more transparent and give travelers even more peace of mind,” said Rogers.

The hotel industry was the first impacted by the pandemic and will be one of the last to recover. Hotel occupancy rates partially rebounded from record lows in April, but they have continued to decline since Labor Day. According to STR, nationwide hotel occupancy was 44.4% for the week ending October 31, compared to 62.6% the same week last year. Occupancy in urban markets is just 35.6%, down from 71.8% one year ago.

As a result of the significant drop in travel, more than half of hotels report they have less than half of their typical, pre-crisis staff working full time currently. Without further governmental assistance, 74% of hotels said they would be forced into further layoffs. Business and group travel are not expected to reach 2019 peak demand levels again until 2023. As a result of the sharp drop in travel demand from COVID-19, state and local tax revenue from hotel operations is estimated to drop by $16.8 billion in 2020.

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Economic Benefits of Travel & Tourism, Historic Hotels, Hotels, Hotels & Resorts, Importance of Tourism, Uncategorized

Hotel Industry on Brink of Collapse Releases Roadmap to Recovery

May 23, 2020 MoralCompass

*Wentworth By the Sea, a grand historic resort on New Castle island, off Portsmouth, NH (c) Karen Rubin/goingplacesfarandnear.com*

WASHINGTON D.C. – With new data from the Bureau of Labor Statistics (BLS) showing staggering job loss to the hospitality and leisure industry, the American Hotel & Lodging Association today released a “Roadmap to Recovery,” calling on Congress to prioritize relief for hotel workers and small businesses in the next stimulus package. The April Jobs Report showed the hospitality and leisure industry was the hardest hit, losing 7.7 million jobs—nearly as many jobs as the next four sectors combined. (Click here to read AHLA’s letter to Congress.)

AHLA is urging Congress to provide immediate assistance in these four areas:

Help hotels retain and rehire employees by extending the Paycheck Protection Program, offering employees direct tuition assistance or tax credits, and expanding the Employee Retention Credit
Protect employees and guests through tax credits for cleaning equipment and personal protective equipment (PPE)
Keep hotel doors open by providing relief for hotel commercial mortgages and increasing the size and flexibility of PPP loans
Incentivize Americans to travel again when it’s safe with a new, temporary travel tax credit and restoring the entertainment business expense deduction

“The hospitality industry is in a fight for survival,” said Chip Rogers, president and CEO of AHLA. “We are grateful to the leadership of both parties during one of the most difficult health and economic challenges we have faced. We are urging Congress to do even more to help the hotel industry so that our small business hotel operators can keep the lights on and retain and rehire employees.”

COVID-19 continues to devastate the hotel industry: 2020 is projected to be the worst year on record for hotel occupancy, and experts estimate it will be at least 2022 before hotels return to their 2019 occupancy and revenue levels. So far, the impact of COVID-19 on the travel industry has been nine times worse than September 11. In a recent survey of AHLA members, more than 8 in 10 hotel employees said they have had to lay off or furlough workers. Only 37 percent have been able to rehire any staff through economic relief measures such as PPP.

With a presence in every congressional district in America, hotels are central to getting our economy back on track and supporting millions of jobs. Prior to the pandemic, hotels were proud to support one in 25 American jobs—8.3 million in total—and contribute $660 billion to U.S. GDP. A representative hotel with 100 occupied rooms per night supports nearly 250 jobs in the community and generates $18.4 million in guest spending at neighborhood shops and restaurants. Hotels also generate $186 billion in local, state, and federal taxes each year.

“While the hotel industry was one of the first affected by the pandemic, we have collectively stepped up to serve our communities during this public health crisis. We need Congress to continue to prioritize the industries and employees most affected by the crisis, so we can retain and rehire the people who power our industry, our communities and our economy,” concluded Rogers.

Click here to download the hotel industry’s Road Map to Recovery one-pager.

Click here to read AHLA’s letter to Congress.

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health and wellness travel, Hotels & Resorts, Uncategorized

Hotels Embrace Industry-Wide Cleaning Standards Through “Safe Stay” Initiative; Launch #TakeMeBack Campaign

May 16, 2020 MoralCompass

Mohonk Mountain House, a historic grand hotel resort in New York State’s Catskills Mountains. The American Hotel & Lodging Association has introduced Safe Stay, an industry-wide, enhanced standard of health and safety protocols designed to prepare America’s hotels to safely welcome back guests and employees as the economy reopens. © Karen Rubin/goingplacesfarandnear.com

WASHINGTON, D.C. –The American Hotel & Lodging Association (AHLA) introduced Safe Stay, an industry-wide, enhanced standard of health and safety protocols designed to prepare America’s hotels to safely welcome back guests and employees as the economy reopens. Safe Stay represents the top priority for the industry, the health and safety of guests and employees.

The standards of Safe Stay were developed under the guidance of an Advisory Council, comprised of industry leaders representing all segments of the hotel industry, and in conjunction with public health experts to advance best practices for protecting against the coronavirus. This initiative represents a new level of focus and transparency for an industry already built on cleanliness. Hotels have always met rigorous standards for cleaning and safety and these enhanced guidelines are rooted in recommendations from the Centers for Disease Control (CDC).

“Safe Stay was developed specifically to ensure enhanced safety for hotels guests and employees. While hotels have always employed demanding cleaning standards, this new initiative will ensure greater transparency and confidence throughout the entire hotel experience,” said Chip Rogers, president and CEO of AHLA. “The industry’s enhanced hotel cleaning practices, social interactions, and workplace protocols will continue to evolve to meet the new health and safety challenges and expectations presented by COVID-19.”

The “Safe Stay” guidelines are intended to be iterative, and will be revised as needed based on the recommendations of public health authorities, in compliance with any federal, state and local laws. They include guidance on the following:

Employee & guest health
Employee responsibilities
Cleaning products and protocols
Physical distancing

“The hotel industry maintains stringent standards for cleaning and safety, and the Safe Stay initiative helps to strengthen best practices to provide the healthy environments that travelers expect at hotels throughout the country,” said Ecolab. “Development of the Safe Stay initiative included guidance from Ecolab, a global leader in cleaning and disinfecting solutions and services that collaborates with the U.S. EPA, FDA, CDC, WHO and other organizations to help establish and promote best practice guidance, training and solutions.” For more than 90 years, Ecolab has partnered with the hotel industry to provide cleaner, safer and healthier environments for employees and guests.

“While the hotel industry was one of the first affected by the pandemic, we have collectively stepped up to serve their communities during this public health crisis. Thousands of hotels across the country, more than half of those small businesses, are working tirelessly during this uncertain time to support their employees, healthcare workers and first responders. When the time is right, hotels will be ready to safely and eagerly welcome back America’s traveling public,” concluded Rogers.

The Safe Stay Advisory Council enhanced guidelines can be found at www.ahla.com/SafeStay.

#TakeMeBack Campaign

AHLA has just launched the #TakeMeBack campaign to encourage travelers to remember their favorite hotel visits and travel experiences.

There are three ways you can share your own favorite travel memory:

Send a Virtual Postcard
- Download one of AHLA’s pre-made postcards.
- Share your postcard on social media using the #TakeMeBack hashtag, and challenge friends and colleagues to do the same by tagging them in the post.
Share a Vacation Photo
- Share an old vacation photo, using the hashtag #TakeMeBack.
- Tag the hotel property that you visited during that vacation, tag a friend or family member(s) that you traveled with, post your photo and challenge three friends or colleagues to participate.
Take AHLA’s Instagram Challenge
- Follow AHLA on Instagram (@AmericanHotelAssociation) and participate in our #TakeMeBack “This or That Challenge” and tell us why you love to travel.
- Screenshot the template “This or That” card off of AHLA’s Instagram story or visitAHLA.com/TakeMeBack to download the image.
- Upload the image to your Instagram story and circle your preferences.
- Tag three friends and the @AmericanHotelAssociation.

Follow AHLA on social media (Instagram, Twitter, Facebook, LinkedIn) and visit AHLA.com/TakeMeBack for the latest campaign details. Learn more about the campaign by clicking here.

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