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Sir Richard Branson Introduces ‘Virgin Limited Edition’ Retreats

The Lodge at Verbier, a mountain hideaway in the Swiss Alps, is one of the Virgin Limited Edition retreats.
The Lodge at Verbier, a mountain hideaway in the Swiss Alps, is one of the Virgin Limited Edition retreats.

Sir Richard Branson, the British entrepreneur famous for Virgin Records and Virgin Air and a host of daring and innovative initiatives, has introduced the Virgin Limited Edition collection of unique retreats.

In 1998, during one of Sir Richard Branson’s famous ballooning expeditions in Morocco, his parents found a stunning Kasbah at the foothills of the Atlas Mountains, close to Marrakech, and dreamed of turning it into a romantic Moroccan retreat. Richard Branson fulfilled their dream and bought the fairy-tale palace, inclusive of the antiques and art collections from an Italian designer and antiquary. Guests of the Kasbah Tamadot enter a colorful place that seems from “1001 Arabian Nights”. A 3-night package for Christmas and New Years includes all meals and drinks as well as entertainment, treks in the local area and excursions to nearby villages as well as activities for kids; priced from 1.443 Euro per person (www.kasbahtamadot.virgin.com).

The African bush – just the thought of it conjures up some fascinating images of breathtaking wilderness, sunrise safaris and a retreat far away from the city. At Ulusaba, Branson and his team set out to create the most beautiful game reserve in Africa. The Ulusaba Private Game Reserve is in the heart of the Sabi Sand Reserve, close to Kruger National Park. The family friendly Rock Lodge can accommodate 25 guests in its ten rooms. Only 500 meters away there is the Safari Lodge, built along the banks of a dry riverbed. The Safari Lodge can accommodate 22 adults in its 11 rooms. Most of the Ulusaba staff are from surrounding villages, so guests benefit from authentic South African hospitality. Ulusaba promotes from within and supports the local community through their charitable project “Pride ´n Purpose.” The Ulusaba family of 119 individuals includes some of the most qualified rangers and trackers in the reserve, who guarantee the experience of a lifetime on a game drive (www.ulusaba.virgin.com).

When thinking of going on safari in Kenya, one of the first things that come to mind is the Great Migration. Words just cannot describe the majesty of this awe-inspiring spectacle. At Mahali Mzuri, Sir Richard Branson’s Kenyan Safari Camp which opened in summer 2013, guests have a front row seat, not just to the migration, but also to the abundant game guests can see all year round (www.mahalimzuri.virgin.com).

The Lodge at Verbier, a mountain hideaway in the Swiss Alps. In winter, the chalet is hired exclusively and but individual rooms can be booked during the summer months (www.thelodge.virgin.com).

The Virgin Limited Edition includes also the private island Necker Island in the British Virgin Islands, luxurious 100 foot catamaran Necker Belle in the Caribbean, The Roof Gardens and Babylon Restaurant in London, and Mont Rochelle in South Africa, which opened in September 2014.

Virgin Limited Edition, London, UK, +44 (0) 208 600 0430, [email protected], www.virginlimitededition.com.

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