(Sydney, Australia) — Adventure Junky, a NEW smartphone app designed for adventure travelers, is the result of three years of research and development and the ambitious goal to reinterpret the way the world travels. Adventure Junky allows users to interact with other intrepid travelers, book sustainable tours, research thousands of adventures, submit photos/videos/trips, and compete for the title of “Earth’s #1 Adventure Junky.”
Adventure Junky has established a set of guidelines, with help from the Adventure Travel Trade Association, by which adventures are selected to appear on app. In simple terms, adventures must be ’high’ on experience and ‘low’ on impact if they are to make the cut. By turning sustainable travel into a game, Adventure Junky aims to ensure sustainability is a new standard in travel.
The game aspects of Adventure Junky (points, patches, and leaderboards) tap directly into the Millennial’s competitive spirit. It also harnesses their love of sharing life experiences online and invites them to become co-creators of the game. Over half of the 1,000+ adventures added to the app during the late 2016 testing phase were user-generated.
Adventure Junky currently partners with Tourism Board partners from Australia, Sweden, Greenland and Canada, and many of the world’s best-practice tour operators. For more info, visit http://www.adventurejunky.com/.
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