MOAB, UT– The population of America’s red rock playground, Moab Utah, in winter hovers at just over 5,000 residents. Spring through fall, however, is a different story.
There are some 2.4 million guests visiting the region when temperatures are most inviting. They come to witness the spectacles of Arches and Canyonlands National Parks and to immerse themselves in the air, land and water adventures that have put Moab squarely on the tourist map.
The go-to hub for many visitors is the Moab Adventure Center that in 2019 is experiencing a nearly 25 percent uptick in advance reservations for day or half-day adventures. Moab Adventure Center can make arrangements for everything there is to do here, from hot air ballooning and overland Hummer safaris to flightseeing, canyoneering and river rafting.
“We’ve been experiencing growth ever since we opened our doors nearly two decades ago,” said Brandon Lake, CMO. One strategy that has paid off is an ongoing collaboration with RESMARK Systems that services local and far-flung vendors in the recreation industry with tour booking software that provide state-of-art reservation and sales technology. As a result, Moab Adventure Center today may well be one of the most tech-astute companies in the country.
Recently, Moab Adventure Center adapted Resmark Systems’ TrueConnect platform, resulting in a nearly 120 percent surge in reservations from third-party, off-site bookings. These are other subcontractors and companies using the RESMARK platform and who, through TrueConnect, can now access real-time inventory for all of Moab Adventure Center’s offerings.
“TrueConnect is helping many local businesses in the tourist sector provide, through Moab Adventure Center, products that represent the best possible adventure experience for guests to the Moab area,” Lake said.
Lake points to other factors that have led to the robust sales they have seen in the first half of 2019: the local and state tourism boards’ aggressive marketing; increased lodging capacity with additions of new accommodations including popular hotel brands such as Marriott, Hyatt and Hilton; and not to be overlooked, America’s continued love affair with its national parks. All have added incrementally to this surge.
Among the most dramatic booking increases over last year are:
- Air Tours – Arches National Park/Fisher Towers: up nearly 192 percent
- Air Tours – Canyonlands National Park 1-Hour: up over 112 percent
- Horseback Riding: up nearly 200 percent
- Hot Air Ballooning (sunrise flights): up over 58 percent
- Jet Boating – 3 Hour Fun Run: up nearly 73 percent
- Private Hummer Tours: up nearly 117 percent
- Private Sunset Raft Trips: up nearly 43 percent
- Ropes Course – High Ropes 2 Hour Challenge: up over 56 percent
- Zip Line Adventures: up nearly 272 percent
Other popular day
activities include jeep rentals, visiting the new Dinosaur Park and standup
“Moab Adventure Center’s digital activities menu provides options for the most active to slower-paced members of a family or group,” added Lake.
While some tour booking applications feature a marketplace that connects suppliers and resellers, or even their own exclusive marketplace, RESMARK’s TrueConnect takes this to a whole new level. Central to RESMARK’s core architecture, TrueConnect allows tour resellers to create their own network, tailoring their tour mix perfectly to their target customers within their unique region. It’s like becoming the Amazon of travel for any given part of the world. You can even customize tour marketing details and pricing via each distribution channel. This results in more tour sales, both self-operated and subcontracted through partners.
Moab Adventure Center is at the epicenter of nature-themed adventure, promising activities that include rafting, jet boating, stand up paddle boarding, hiking, mountain biking and hot air ballooning. Hummer safaris, rock climbing, canyoneering and horseback riding are popular. Many of these activities are conducted with guides, an arrangement that helps preclude the kind of damage to the land that can happen when uneducated visitors venture into areas where they shouldn’t be. Guides help people understand where they can move through back country with the least impact possible.
Moab Adventure Center is a division of Western River Expeditions (http://www.westernriver.com/) an adventure travel company headquartered in Salt Lake City, with operations and offices in Moab and Fredonia, AZ. The company is the largest single tour provider in Moab, Utah. The Moab Adventure Center is located at 225 South Main St., Moab, UT 84532. For information and reservations please call (435) 259-7019 or (866) 904-1163. The center also has a 2,000-square-foot retail space selling adventure related gear, clothing, maps and souvenirs.
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