Tag Archives: Alterra Mountain Company

Active Travel, Skiing and Riding, Uncategorized

Ikon Pass for 25/26 Ski Season On Sale March 13 with New Benefits, Discounts, Expanded Access at 60+ Global Destinations

March 7, 2025 MoralCompass

*Palisades Tahoe, in California’s Sierra Nevadas, is one of more than 60 iconic mountain destinations that skiers and riders can access on the Ikon Pass © Karen Rubin/goingplacesfarandnear.com*

DENVER, CO –Ikon Pass goes on sale for the 25/26 winter season on Thursday, March 13, 2025, providing access to more than 60 mountain destinations across the Americas, Europe, Australia, New Zealand, and Japan

“Buy your 25/26 Ikon Pass this spring at its lowest prices of the year, with the most discounts and offers, and unlock more joy for an entire winter. This season, the better the pass, the better the perks, with access to over 60 of the world’s most iconic mountain destinations,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company.

WHAT’S NEW FOR 25/26

A Cross-Border Snow Paradise in Austria

Ischgl has been added to Ikon Pass for the 25/26 season, the seventh Ikon Pass destination in Europe. Ski or ride 1,273 acres across Austria and Switzerland and experience joie de vivre in this Tyrolean alpine town.

Ischgl is one of Europe’s most dynamic ski destinations, where Austria meets Switzerland for a seamless cross-border experience. For deep powder and big mountain lines, head to Val Gronda where a giant cable car brings guests into an untouched backcountry zone, where skiers and riders can drop in on open bowls and long descents. Known for its long season with snow from November to May, a modern lift system, and legendary après-ski, Ischgl delivers the ideal mix of sport, lifestyle, and entertainment, capped off by its Top of the Mountain concerts, featuring global music icons.

Expanded Access at Arapahoe Basin

For the 25/26 season, Arapahoe Basin in Colorado will now have unlimited access with no blackouts on Ikon Pass. Ikon Base Pass will remain at 5-day access, also with no blackouts.

Another change is that Windham Mountain Club in New York is no longer available on any Ikon Pass product for the 25/26 season.

PASS HOLDER DISCOUNTS & BENEFITS

Peak Perks – The Better the Pass, the Better the Perks

Plus up the power of the pass with Peak Perks, a tailored collection of benefits tiered for each pass, including mountain discounts, access to additional mountains, experiences and savings on the brands skiers and riders love. Please visit here for complete details, terms & conditions apply.

More Buy Now Ride Now – 2025 Spring Access for New Pass Holders
Buy now and get unlimited spring skiing at up to 17 mountains, with immediate access at select destinations. New for 25/26 – upgrade from an Ikon Base Pass and get an extra week of spring skiing at select destinations.

New Ikon Pass Holders

Starting March 13 – Get immediate unlimited spring skiing access at Big Bear Mountain Resort, Snow Valley, Solitude, Snowshoe, Stratton, Sugarbush, Schweitzer, Crystal Mountain, and Blue Mountain, Canada
- Starting March 31 – one week earlier than spring 2024 – Get access to Arapahoe Basin, Winter Park, Steamboat, Mammoth Mountain, June Mountain, Palisades Tahoe, Tremblant, and Deer Valley (no reservations required)

New Ikon Base Pass Holders

Starting March 13 – Get immediate unlimited spring skiing access at Big Bear Mountain Resort, Snow Valley, Solitude, Snowshoe, Stratton, Sugarbush, and Blue Mountain, Canada
- Starting April 7 – Get access to Winter Park, Steamboat, Mammoth Mountain, June Mountain, Palisades Tahoe, and Tremblant

2025 spring access is not available on any 25/26 Ikon Session Pass

More Heli Discounts
Get up to $2,000 CAD to be used toward a CMH Heli-Skiing and Mike Wiegele Helicopter Skiing adventure during select dates throughout the 25/26 winter season. (Terms & conditions apply.)

More Free Summer Bike Park Days

This summer, Ikon Pass will now come with two free bike park lift tickets to use at their choice of select destinations: Mammoth Mountain, Big Bear Mountain Resort, Snow Valley, Steamboat, Aspen Snowmass, Taos Ski Valley, Sun Valley, Schweitzer, Snowshoe, Panorama, RED Mountain, Sun Peaks, Revelstoke, Snowbasin, Solitude, Brighton, Stratton, Killington, Loon Mountain, Sugarloaf, The Highlands, Blue Mountain, PA, and Grandvalira Resorts Andorra. (Ikon Base Pass will continue to receive one free bike park lift ticket; benefit is not valid on Ikon Session Pass. Terms & conditions apply.)

Additional new benefits and discounts are now available only on Ikon Pass. Offers not valid on Ikon Base Pass or Ikon Session Pass. (Terms and conditions apply.)

NEW: Gravity Haus
Elevate your mountain lifestyle with 20% off a Gravity Haus membership. With locations in Steamboat, Winter Park, Aspen, Jackson Hole, and soon Big Sky, Ikon Pass holders can enjoy perks, lodging discounts, fitness, recovery, co-working and gear, while connecting with fellow adventurers that fuel a passion for exploration.

NEW: WHITESPACEPrimed for performance. Crafted for control. Discover why Shaun White’s WHITESPACE is the exclusive snowboard partner of Ikon Pass with special 20% savings on boards crafted for riders, by riders.

NEW: 4FRNT Skis & Gear4FRNT is hooking Ikon Pass holders up with 20% off a one-time purchase of award-winning 4FRNT branded gear.

NEW: SIXT Car Rental
Save up to 20% off car rentals with SIXT, the preferred rental car company of Ikon Pass. Pass holders can save on ski trips and anywhere else their travels may take them.

NEW: Bonus Mountain Access
Ikon Pass holders now get two free days at bonus mountains across North America including Wild Mountain and Buck Hill Ski & Snowboard Area in Minnesota, Cranmore Mountain Resort in New Hampshire, and Jiminy Peak Mountain Resort in Massachusetts.

The North Face
Elevate your adventures with 20% off gear at thenorthface.com.

Blenders
Save up to 40% on Blenders’ cleanest and coldest sunglasses, snow goggles, and helmets at blenderseyewear.com.

Under Canvas

As an Ikon Pass holder, seize an exclusive discount on any immersive experience from Under Canvas, the leader in upscale, outdoor hospitality. Choose from 14 extraordinary destinations with safari-inspired accommodations, including Moab, Zion, the Grand Canyon, Yellowstone, and more.

US Ski & Snowboard Team
Get 30% off the U.S. Ski & Snowboard Team’s Insider Fan Program. Help support the athletes and get exclusive access at domestic World Cup events, athlete meet-and-greets, partner discounts, custom swag, and more.

IKON PASS COMMUNITY MEMBER BENEFITS

Renewal Discount

For a limited time, renewal discounts are offered to 24/25 Ikon Pass and Ikon Base Pass holders for the 25/26 season, with savings of up to $100 ($130 CAD).

Ikon Pass Travel
For a limited time, save up to $200 on every winter 25/26 vacation booked before May 2, 2025 with Ikon Pass Travel, an exclusive trip planning site for pass holders.

Ikon Pass Travel is an online travel planning service exclusively for members of the Ikon Pass community that offers the ability to seamlessly explore and book all aspects of adventure across Ikon Pass destinations. Browse and compare airfare, hotels, and activities across Ikon Pass destinations to create a vacation package or be matched with an Ikon Pass Travel specialist. (Terms and conditions apply.)

Ikon Pass First Tracks
Ikon Pass and Ikon Base Pass holders can access untouched powder and corduroy before the lifts open one designated morning per month in January, February, and March 2026 at participating destinations during the 25/26 winter season. (Ikon Pass First Tracks is not available on the 25/26 Ikon Session Pass.)

Payment Plan with Affirm

For a limited time, lock in an Ikon Pass with Affirm for as low as $0 down and 0% APR, and split the payments over 3, 6, or 12 months. (Terms apply.)

Child Pass Promotion

For a limited time, save up to $200 ($280 CAD) on Child passes with the purchase of any Adult pass. To provide additional value for families looking to ski and ride together, Ikon Pass holders can purchase up to two discounted Child Ikon Passes or Child Ikon Base Passes for children ages 5-12 with the purchase of an Adult Ikon Pass or Adult Ikon Base Pass.

Confidence to Buy

No Hassle Deferral: If a 25/26 Ikon Pass holder decides not to use their pass after purchase, for any reason, by December 11, 2025, they can elect to defer their pass to receive a full credit for the purchase price of their unused 25/26 Ikon Pass to be used toward the purchase of a 26/27 Ikon Pass. Additional coverage options can be purchased through Spot Insurance. (Terms and conditions apply.)

25/26 IKON PASS PRICING

Ikon Pass starting at $1,329 ($1,789 CAD)

Ikon Base Pass starting at $909 ($1,229 CAD)

Ikon Session Pass starting at $259 ($349 CAD)

For all Ikon Pass products and pricing, visit https://www.ikonpass.com/en/shop-passes.

IKON PASS BY THE NUMBERS*
Destinations: 61
Continents: 5
Countries: 11
States: 16
Canadian Provinces: 4
European Countries: 5
Total Acres: 268,957
Trails: 7,486
Lifts: 1,689

Ikon Pass goes on sale for winter 25/26 on March 13, 2025. For more information visit www.ikonpass.com.

Operated by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin, and Eldora Mountain Resort in Colorado; Palisades Tahoe, Sierra-at-Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Alyeska Resort in Alaska; Stratton, Sugarbush Resort, and Killington in Vermont; Snowshoe in West Virginia; The Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Sun Valley and Schweitzer in Idaho; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, Cypress Mountain, Panorama Mountain Resort and Sun Peaks Resort in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Camelback Resort and Blue Mountain Resort in Pennsylvania; Taos Ski Valley in New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, Snowbird and Snowbasin in Utah; Chamonix Mont-Blanc Valley in France; Dolomiti Superski in Italy; Grandvalira Resorts Andorra in Andorra; Kitzbühel and Ischgl in Austria; Zermatt and St. Moritz in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, and Mt Hutt in New Zealand; Niseko United and Arai Snow Resort in Japan; and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing, the world’s leading heli-skiing and heli-accessed hiking operations. For more information, please visit www.ikonpass.com.

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s leading heli-skiing operations, and Ikon Pass – the premier ski and snowboard season pass offering access to more than 60 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat, Winter Park and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtn.co.

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Conservation, Environmental Activism, Outdoors Travel, Responsible Travel, Uncategorized

Ikon Pass Collaborates with American Forests to Plant 22,500 Trees

October 14, 2020 MoralCompass

Copper Mountain, Colorado one of the iconic mountain destinations in the Ikon Pass network. Ikon Pass, from the Alterra Mountain Company, is joining forces with American Forests for Shred for Sustainability, a program that invites Ikon Pass holders to help create healthy and resilient forests throughout North America. © Karen Rubin/goingplacesfarandnear.com

DENVER, CO– Ikon Pass is joining forces with American Forests for Shred for Sustainability, a program that invites Ikon Pass holders to help create healthy and resilient forests throughout North America.

Ikon Pass holders are encouraged to rack up their skier days at Ikon Pass destinations throughout winter 20/21 and watch their stats climb on the Ikon Pass app Leaderboard. In April 2021, the top 10 Ikon Pass holders with the most ski days from the All Season Leaderboards from each North American resort will have the chance to have 50 trees each donated in their name, totaling 22,500 trees planted throughout six forest projects. Potential Shred for Sustainability volunteer planting events will be announced in spring 2021.

“Ikon Pass is proud to collaborate with an organization such as American Forests that shares our commitment to sustainability,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. “We revel in the opportunity to engage the Ikon Pass community in a way that gives back to the mountains we all love.”

“We are thrilled to have the support of Ikon Pass and its pass holders who recognize that taking care of our forests is essential to a healthy environment and high-quality recreation experiences,” said Jad Daley, President and CEO of American Forests. “This commitment of support will help us reforest mountain landscapes beloved by skiers, snowboarders, and other recreationists, from Canada to California, using climate-informed tree planting techniques that will enable these forests to thrive for years to come.”

To participate, Ikon Pass holders must download the Ikon Pass app, create an account and turn on tracking each day on the mountain. The Ieaderboard tracks lifts, trails, distance, hours, vertical feet, max speed, altitude, and difficulty of trails skied themselves and against the entire Ikon Pass community. For official rules, visit www.ikonpass.com/shred-for-sustainability.

The Ikon Pass unlocks adventure with access to 44 iconic winter destinations across the Americas, Europe, Japan, Australia and New Zealand and is a collaboration of industry leaders – Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, Arapahoe Basin Ski Area, SkiBig3, Revelstoke Mountain Resort, RED Mountain, Taos Ski Valley, Windham Mountain, Zermatt, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.

The Ikon Pass is available now at www.ikonpass.com.

The Ikon Pass, from Alterra Mountain Company, gives skiers and riders access to mountain destinations across the Americas, Europe, Australia, New Zealand, and Japan. These include Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain in New York; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, visitwww.ikonpass.com.

American Forests has worked longer than any other national nonprofit conservation organization in the United States to conserve and restore the country’s forests. Since its founding in 1875, it has been a pathfinder for the forest conservation movement. In the early 1900s, for example, the organization rallied forest advocates to champion creation of the U.S. Forest Service. In 2018, it won a decade-long campaign persuading Congress to provide stable funding for preventing and fighting forest fires. Now it is focused on building a reforestation movement in America, from cities to large, rural landscapes. “We create healthy and resilient forests, from cities to wilderness, that deliver essential benefits for climate, people, water and wildlife. We advance our mission through forestry innovation, place-based partnerships to plant and restore forests, and movement building.”

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Adaptive Sports, disabled travel, Skiing, Snowsports, sports travel, Uncategorized

Vermont Adaptive Files for Permit to Build New $2 Million Adaptive Sports Facility at Sugarbush Resort’s Mt. Ellen

February 25, 2020 MoralCompass

Ray Hamilton, Veteran Ventures: “Vermont Adaptive makes the things you think are impossible, possible. I never thought I would see kids who are blind skiing or biking, but Vermont Adaptive makes it happen.” On top of learning to snowboard, becoming a volunteer snowboarding coach, and getting outside every single week, Ray said that being with Vermont Adaptive has taught him more about himself, and given him a second chance.

KILLINGTON, Vt. — Vermont Adaptive Ski and Sports officials have filed an Act 250 permit application with the state of Vermont to build a new, $2 million adaptive sports facility at Sugarbush Resort’s Mt. Ellen. The application states that Vermont Adaptive is the applicant and Sugarbush Resort is the landowner. If approved, Vermont Adaptive’s Executive Director Erin Fernandez said the organization will break ground on the new facility in the spring.

“We’re in the final stages of our fundraising and are grateful for the continued support from Win Smith, Sugarbush, and its new owner, Alterra, to allow us to build our second adaptive sports facility in the state right here at our home at Mt. Ellen,” said Fernandez. “Friends and participants of Vermont Adaptive’s programs at Sugarbush have pledged a generous challenge to match every dollar up to $1 million for this Sugarbush facility. Sugarbush officials have granted a long term lease of the land necessary to build upon. We saw huge growth in our programs and the number of people who can participate in year-round sports when we built our first adaptive sports facility at Pico Mountain in 2013. We’re excited for the potential growth in the Mad River Valley with this next phase of our Home Sweet Home permanent homes campaign.”

Architectural plans, renderings and permitting began in Spring 2018 for the new 4,000-sq. ft. adaptive sports facility. Plans for the Sugarbush facility were designed by Jeff Dunham Architecture. Fernandez said that in addition to donations from individuals, the organization is seeking in-kind support in the form of building materials and more.

“We are thrilled to be partnering with Vermont Adaptive in their efforts to build a new adaptive sports facility here at Mt. Ellen,” said Win Smith, president of Sugarbush Resort. “We believe in the great work of Vermont Adaptive and provide full support to realize their vision.”

Vermont Adaptive, nationally recognized for its year-round daily adaptive sports programs for people with any disability, has a total goal of $4 million to build, open and sustain this facility at Sugarbush, as well as to build a new permanent home on the Burlington Waterfront and Bike Path, and to create a sustainability fund to support these programs and facilities into the future.

“People with disabilities are more likely to have other health issues like heart disease, stroke, or diabetes which is why it is so important to provide programs for people to be active and live a healthy lifestyle,” said Fernandez. “This new facility allows us to grow and expand our existing programs and to serve more athletes with disabilities in the Mad River Valley and in Central Vermont, for those vacationing in Vermont, and beyond. More programs like wellness and environmental camps, plus retreats, social events, training seminars, and sport specific programs will be added to serve more people. Additional storage and maintenance spaces allow us to increase equipment capacity. The opportunities are limitless. In designing these facilities we thoughtfully consider and include features that focus on inclusion, adaptability and the participant’s overall experience. It’s a special and exciting time for us as we plant permanent roots in Central and Northern Vermont.”

The organization built and opened the Andrea Mead Lawrence Lodge at Pico Mountain in November 2013 with the Pico Ski Education Foundation, marking the completion of the first phase of the Home Sweet Home campaign. This facility houses the organization’s headquarters and is the hub for year-round programming in southern Vermont and the greater Rutland/Killington region. It is one of the only year-round adaptive sports facilities in Vermont and New England.

Vermont Adaptive’s humble beginnings began on the ski trails at Mt. Ascutney more than 30 years ago in 1987. As the organization expanded throughout the state to meet the recreational needs of those with disabilities, it also began summer programs to eventually become a nationally recognized year-round organization.

To donate or inquire about naming opportunities, contact Fernandez at 802.353.8129 or [email protected]; . Donors can give online at Vermont Adaptive’s website. For more information about the new adaptive sports facility at Sugarbush, visit www.vermontadaptive.org/permanent-homes.