SONOMA COUNTY, CALIFORNIA (April 22, 2022)—Sonoma County Tourism (SCT), as part of its continued commitment to fostering sustainable practices within its destination, is unveiling several stewardship initiatives in recognition of Earth Day.
“Commemorating Earth Day through the launch of these initiatives is just another step in building Sonoma County as a sustainable tourism destination,” said Claudia Vecchio, CEO, Sonoma County Tourism. “We’re thrilled to continue our partnership with Sonoma County Regional Parks and Leave No Trace as well as introduce new programs that help ensure Sonoma County is a pristine destination for generations to come.”
Leave No Trace Partnership Elevated
Sonoma County Tourism and Sonoma County Regional Parks announce today its joint Sonoma County Leave No Trace Coalition Toolkit. The toolkit, developed in collaboration with the national Leave No Trace organization, contains physical and digital assets for land managers and hospitality businesses to promote practices designed to prevent environmental impacts in parks, preserves, and other outdoor recreation locations. Additionally, Sonoma County Tourism and Sonoma County Regional Parks have released its Leave No Trace Five Year Stewardship Action Framework. The framework describes the imperatives of the initiative and outlines the activities required to achieve key priorities, along with a set of outcomes to monitor progress.
Sonoma County Tourism, which entered its partnership with Sonoma County Regional Parks and Leave No Trace early last year, is extending its license with Leave No Trace to the neighboring counties of Marin and Mendocino. This new three-county group will work with Leave No Trace to address coastal trash and litter – developing shared goals and a uniform message to apply along the Northern California coastline.
Rewards For Rubbish Launched
Sonoma County Tourism announced the launch of a litter collection program in cooperation with the Russian River Confluence. The program, titled “Rewards for Rubbish” incentivizes volunteers to collect litter in exchange for treats and prizes. Participating businesses issue volunteers supplies to collect litter. Volunteers then pick up trash, returning the filled bags to the business in exchange for a small reward. Sonoma County Tourism provides all materials and incentives. Businesses interested in joining the Rewards for Rubbish program are encouraged to email email@example.com.
Adopt-A-Road County-wide Adoption
Sonoma County Tourism’s commitment to litter reduction extends to its adoption of five one mile stretches of road throughout Sonoma County. Its three-year agreement with Sonoma County Transportation and Public Works sees SCT hold a minimum of 10 roadside cleanups a year spanning all five supervisorial districts. An Earth Day roadside cleanup will be held at SCT’s adopted road in Penngrove.
Carbon Offset Calculator Now Available
To contribute to the vital work of global climate action, SCT is inviting visitors to help the destination reach carbon neutrality by offsetting carbon emissions from their Sonoma County experience. Sonoma County Tourism has partnered with Sustainable Travel International (STI) to integrate its new carbon calculator on sonomacounty.com. After determining the carbon emissions from their trip, visitors can easily acquire carbon offsets from Sustainable Travel International. Doing so provides visitors with a personalized certificate verifying the amount of CO2 offset, with their dollars going towards meaningful climate projects that meet the most rigorous standards for carbon offsetting.
Sonoma County Tourism’s involvement with Sustainable Travel International extends to an upcoming documentary series in association with Sublime magazine and Zinc Media Group. Filming this spring, Sonoma County will be featured in “Sustainable Travel: Where Next?” an immersive documentary series that investigates the real impact that tourism has on the destinations and communities people visit, showcasing stories of conservation, regeneration, and empowerment. The series will make its debut on World Tourism Day in September 2022.
As previously reported, Sonoma County Tourism recently joined the Global Sustainable Tourism Council (GSTC®). Membership with GSTC® provides Sonoma County Tourism with valuable resources as it moves through its destination master plan. Sonoma County is currently undergoing an extensive assessment from GSTC, the results of which will help Sonoma County on its path to become a certified sustainable destination.
Stewardship and Sustainability remain at the forefront of everything Sonoma County Tourism does. As the nation’s first Destination Stewardship Organization, located in the most sustainable wine region in the world, SCT strives to create and adopt best practices aimed at protecting and preserving our destination for generations to come. To learn more about SCT’s commitment to sustainability, visit sonomacounty.com/sustainable.
EF Go Ahead Tours believes travel is a powerful way to foster understanding and respect for the people, cultures, and places of the world. From protecting and promoting animal welfare to more sustainable tourism practices and support for local communities, EF Responsible Tourism Initiatives work toward a more sustainable world and fulfill its mission of opening the world through education.
South Africa: Cultural Cities & Wildlife Safaris (NEWLY OPENED):A 17-day tour of spectacular scenery, cities, and amazing wildlife sightings are a given. This tour integrates education via living history walking tours of apartheid to world animal protection initiatives within some of the world’s most endangered populations. There’s learning in pleasure too! After a long day of touring, let the unique ecology of the region and its botanicals, tease your palate with a Gin workshop and tasting. Who knew flora played such a critical role in creating fine gin!
Costa Rica: Rainforests, Volcanoes & Wildlife: A 9-day tour of this majestic land that is leading the world on sustainable travel practices with meaningful education highlights that encompass all aspects of land and sea. Visit and eat on a carbon neutral ranch, work with endangered toucans and owls and see first hand how sea turtles bear the brunt of environmental challenges.
Thailand Adventure: Bangkok, Chiang Mai & the Islands and Thailand: The Golden Kingdom: Two ways to see Thailand through the eyes of its most beloved treasures — elephants and ancient farming practices. A pioneer in World Animal Protection, the Changchill Elephant Sanctuary allows visitors to prepare medicine and food for the elephants and chat with the mahouts, or elephant caretakers, and enjoy an included vegetarian meal overlooking the elephants’ natural bathing spot. These itineraries also include a visit to the Thai Organic Farm & The Sampram Model Movement, which originally started an organic farm to grow produce for hotel and restaurant guests. They saw the impact that organic produce had on their family and guest’s overall wellness and wanted to extend those benefits to the entire community. In 2010, they gathered local organic farmers and created The Sampran Model Movement, which connects farmers with the same values and encourages them to grow organically, which then provides consumers with more organic produce at a fair market price.
Greece, the Balkans & Croatia: From Athens to Dubrovnik, spend 17 days exploring mountains to sea and the rich history of Greek and Adriatic nations. Visit Lake Ohrid, Europe’s oldest and most biodiverse lake for an expert-led talk on conservation efforts there to preserve the local biodiversity, threatened by unregulated development and poor waste facilities in the region, and preservation of archaeological sites like the Bay of Bones. Tease your palate with farm-to-table experiences in North Macedonia, Albania and Croatia; then compare notes later. From vegetables, to honey, to wine to oyster farms, learn how this part of the world is pioneering sustainable food practices through tourism.
India: Delhi, Agra & Jaipur: Not only does this trip hit the “Golden Triangle” and include must-sees like the Taj Mahal, living history via the Gandhi Museum, and Qutub Minar, an early Islamic tower; but you will start one morning off with the time-honored ritual of yoga. Finally, one whole day is spent with the Dhonk Craft workshop, to learn about socially responsible enterprise and anti-poaching initiatives aimed to protect tigers.
A Week in Belize: Ruins, Reefs & Rainforests:9 days in Belize is like a mini trip around the world and equally beckons beachgoers, history buffs and nature lovers! Home to the world’s healthiest barrier reefs, archaeological sites once at the center of Mayan civilization and a lush rainforest. Go Ahead Tours’ travelers snorkel side-by-side with a marine biologist who will explain the Mesoamerican — the Western Hemisphere’s longest reef — ecosystem. Swim among beautiful animals and learn how to protect them better in Belize and at home.
Ireland: A Feast of Culinary Flavors & Local Traditions:Start in Dublin, go clockwise through lush Irish scenery and culture ending in Galway. A country steeped in tradition, the Irish food scene has evolved significantly from Granny’s pot roast and potatoes. Whisky distilleries, pints of good beer are requisite, of course. Timeless, yet current? Work on a farm to learn how one modern family is implementing ancient farming techniques so that all animals, plants and water on the farm work together for a truly sustainable practice.
Israel: Tel Aviv, the Dead Sea & Jerusalem: Holy Land for three world religions and home of the infamous Dead Sea are what you’d expect in a tour to Israel. EF Go Ahead’s tour digs deep into the exploding food scene in Israel with memorable meals. Also, eat lunch with a Kibbutz and then spend a day with an Olive Oil farm, Sindyanna of Galilee, a female-led non-profit, which is a member of the World Fair Trade Organization. A large part of their mission is to connect Arab farmers with the Israeli market, specifically by introducing modernization techniques like climate resistance crops and forming cooperative relationships between Jewish and Arab producers.
Grand Tour of Peru: Machu Picchu to Lake Titicaca: From city to sacred mountains to indiginous floating islands on a lake, this tour marries ancient footsteps with modern wonders. Sink into Spain’s colonial influences in Lima, then travel back to ancient Inca learnings in the Sacred Valley and Machu Picchu. New for 2021, travelers will meet members of the Inka Roots Experiential Tourism Association for a walk to Raqchi Village. Inka Roots is a tourism cooperative intended for a balance between environmental care, income generation for locals, and fostering respect for local traditions.
Tanzania Wildlife Safari:Sure, you’d expect to see the “Big 5” on Safari in Tanzania. And you will: 12 days exploring the Tarangire, the legendary Serengeti and the “Garden of Eden ” at Ngorongoro Crater. However, this tour goes beyond the obvious! After visiting the Nunqwi village, you will visit the Mnari Aquarium, which is a sea turtle conservatory run by a community group.
In addition, a brand new tour from EF called Ghana: A Cultural Adventureis designed to promote animal welfare, support and give back to local communities, and sustain the planet.This brand-new tour is rich with cultural immersion, education, history and sustainability. Highlights include learning about how Ghana started the wave of independence across Africa, visiting Trashy Bags, a factory that pays locals to collect and wash single-use plastics to be turned into resalable products, and a visit to Global Mamas, a wholesale seller of fair-trade products produced across Ghana helping Ghanaian women gain economic independence by connecting them to global markets.
NEW YORK, NY — Lindblad Expeditions has announced five new voyages to replace their itineraries impacted by the Ukrainian invasion. The new itineraries were designed to surprise and delight by going farther and deeper into remote wild places only reachable by small expedition ships — from the stunning upper reaches of the Arctic to the heart of Alaska’s wilderness to the cultural splendor and immense natural beauty of coastal Japan.
“To the hundreds of guests whose trips have been impacted, we are grateful for your understanding as we have worked to develop alternative itineraries that offer compelling opportunities for the authentic and immersive exploration you expect from us,” stated Dolf Berle, President & CEO of Lindblad Expeditions in his letter to guests booked on the cancelled voyages.
“We hope that you find these new trips as exciting as we do. To thank you for your patience and continued loyalty throughout what has been a very challenging period, we are pleased to offer you 25% off when you book a cabin on one of these new voyages,” Berle concluded in his letter.
The offer is available on select 2022 departures on the five new itineraries for bookings made by June 30, 2022. The 25% off offer is valid for new bookings only, and subject to availability at time of booking.
The new voyages include:
Epic Coastal Alaska aboard National Geographic Orion – Lindblad’s most epic coastal Alaska expedition ever. Sail among temperate rainforests and wildlife-rich waters of coastal British Columbia, and explore the fjords, villages, and wildlife of Alaska’s Inside Passage. Enter Yakutat and Disenchantment Bays, up to the face of seven-mile-wide Hubbard Glacier; explore Prince William Sound, with its spectacular mountains and massive tidewater glaciers. Zodiac, kayak, or stand-up paddleboard among myriad islands that play host to a diverse population of wildlife. This unprecedented voyage could only be made on a luxurious vessel like the yacht-sized National Geographic Orion, which has the nimbleness to navigate the Inside Passage, and the stability and power to handle the open water of the Gulf of Alaska. 15-days, departs June 12 and June 26, 2022.
Extraordinary Alaska: Misty Fjords to the Hubbard Glacier – Adventure in style aboard National Geographic Orion on its first-ever exploration of Alaska’s Inside Passage. Enter a world of unforgettable fjords and snowcaps, temperate rainforests, and massive glaciers, taking time to discover the lesser-known corners of Alaska’s coastal wilderness. From Vancouver, trace the rugged coast of British Columbia, exploring wildlife-rich waters on the way to Alaska’s Misty Fjords National Monument. Spot seabirds and whales while kayaking or paddleboarding among the intricate channels and islands of the Alexander Archipelago. Then sail across Yakutat Bay to the face of the six-mile-wide Hubbard Glacier. 11-days, departs July 11, 21, 31, Aug 10 & 20, 2022.
Iceland’s Wild West Coast to East Greenland – Set aboard the new National Geographic Endurance, discover a region of epic ice home to the Arctic’s iconic creatures: polar bears, whales, and vast seabird colonies. Actively explore Iceland’s Westfjord region: hike through picturesque valleys as they transition into autumn; make your way over layers of basalt visibly cracked and carved in the last ice age and witness thundering waterfalls. Along Northeast Greenland, venture into the largest fjord system in the world to cruise among magnificent icebergs and visit the welcoming communities where people live close to their ancestral traditions. Follow in the wake of the 10th-century Viking explorers along the ice cap and learn of their bold, history-making expeditions. 13-days, July 2, 2022.
A Journey from Nome to Tokyo: Ring of Fire to Ainu Culture – Follow the “Ring of Fire” from Alaska’s volcanic Aleutian Islands to the rugged island of Hokkaido, Japan on a voyage aboard the new National Geographic Resolution that highlights the wildlife and cultures that inhabit the Pacific’s edges. Discover the wild, seldom visited islands of the Bering Sea, encountering millions of seabirds as well as northern fur seals and bears in the Pribilof and Aleutian Islands. Then view towering volcanic cones in the distance as we make our way to the rugged shores of Hokkaido—home to more than 51 volcanoes. Hike amid the mystical lakes and forests of northern Japan’s national parks, explore historic sites along the coast of Honshu, and cap off your voyage in the thriving metropolis of Tokyo. 20-days, departs Aug 7, 2022.
Coastal Japan: Imperial Dynasties and Modern Culture – Step back in time on a voyage into Japan’s riveting history, from the historic castle towns of the Edo period to the elegant shrines and merchant districts of the Meiji era to the poignant sites of World War II. Trace the shores of Honshu and the islands of the Seto Inland Sea aboard National Geographic Resolution, venture into the homes of samurai and feudal lords, and discover exquisite centuries-old gardens and temples. Take a detour to South Korea to spend a day exploring the ancient city of Gyeongju and explore Japanese artistic traditions of the past and present. 16-days, departs Aug 29, 2022.
On each trip guests will be accompanied by extraordinary experts—Naturalists, Photographers, Historians — whose depth of knowledge and genuine passion are the beating heart of the Lindblad experience.
QUEENSTOWN, New Zealand– After two long years with borders closed, New Zealand is ready to open its doors to international travel again. Prime Minister Jacinda Ardern’s March 16th announcement not only fast-tracked re-opening but assured the world that New Zealand is safe for travelers and ready to welcome the world “with open arms.”
Queenstown-based Active Adventures has weathered the pandemic storm and is poised for a high-season boom, beginning with their first departure of the company’s most popular “Rimu” trip on September 19th. But well before that, the small-group adventure tour operator is ready to show off New Zealand’s winter to international travelers this May through September.
“After two challenging and uncertain years, there’s finally a buzz of excitement,” Active Adventures CEO Wendy van Lieshout states. “We’ve used the time wisely, improving nearly every aspect of our company to hit the ground running when the first international guests arrive. We’re prepared and are confident and excited to welcome thousands of travelers over the next year.”
The small-group adventure travel company kept their skills sharp throughout the pandemic, running their internationally popular New Zealand adventure tours for Kiwis and have expanded their portfolio by merging with Montana-based Austin Adventures.
With the high season beginning in September and pent-up demand higher than ever, the tour operator urges travelers to book as soon as possible. Many guests have had to reschedule trips for the past two years but would like to assure travelers there is space for those who are ready for a real New Zealand adventure.
Active Adventures offers 11 all-inclusive small group trips across New Zealand’s North and South Islands, including their popular “Rimu,” “Kauri,” and “Takahe” trips. Each trip offers a range of activities like hiking, biking, kayaking and more, with comfortable accommodations to help guests recharge each night. In addition to New Zealand, the company operates in the Himalayas (opening in August), Europe, South America, Africa, and Australia. To view all trips and see full itineraries, head to activeadventures.com.
“To echo our Prime Minister’s words, we’re ready to welcome the world,” says van Lieshout. “But most importantly, we’re ready to explore and experience the joy of adventure New Zealand has to offer with guests from around the globe.”
With over 60 years of combined experience, Active Adventures and Austin Adventures set the standard for inspiring, all-inclusive, small-group adventures in the most breath-taking regions of the world. Their teams across New Zealand, North America, Peru, Nepal and the Netherlands ensure every detail is looked after. Hand-picked guides with a wealth of experience and local knowledge lead the way as guests enjoy exclusive accommodations, top-notch dining and unique activities showcasing the best of each region. Each of their 100+ trips are crafted to encourage and enable guests to not only challenge themselves physically but also to take a deep dive in the local way of life in every destination.
NEW YORK– The New-York Historical Society, New York’s first museum, presents an exhibition that explores the civil rights movement through one of the most emotionally compelling forms of visual expression—the children’s picture book. Picture the Dream: The Story of the Civil Rights Movement through Children’s Books, on view April 1 – July 24, 2022, highlights some of the most consequential moments in American history that continue to impact the nation today. Through illustrations and objects, the exhibition traces the legacy of social justice, thoughtfully presented for young audiences, and provides a jumping off point for important conversations about race, justice, and America’s past. The exhibition is co-organized by the High Museum of Art, Atlanta, where it debuted in August 2020, and The Eric Carle Museum of Picture Book Art, Amherst, Massachusetts.
“We’re so pleased to welcome Picture the Dream: The Story of the Civil Rights Movement through Children’s Books to New York so that our audience can gain a powerful new perspective on the long march towards social justice,” said Dr. Louise Mirrer, president and CEO of New-York Historical. “By showing how the civil rights movement has been interpreted for children throughout the decades, the exhibition demonstrates the important role young people have played and highlights the influential figures and moments that are working towards moving our society forward.”
“Through an immersive tapestry of images and ideas, the artworks in Picture the Dream: The Story of the Civil Rights Movement through Children’s Books take viewers by the hand and guide them through times of bravery and triumph,” said New York Times bestselling author Andrea Davis Pinkney, the exhibition’s curator and award-winning children’s book creator. “It’s an honor to collaborate on this experience that delivers a front-row seat to the dramatic events that continue to shape our world.”
The exhibition gives a comprehensive view of American history, explored through titles by established children’s book authors and artists as well as talented newcomers. Among the important historical moments highlighted: Rosa Parks’ refusal to give up her seat on a segregated bus in Montgomery, Alabama; Ruby Bridges becoming the first Black student to desegregate the all-white William Frantz Elementary School in 1960; Barack Obama’s swearing in as president in 2009; and the Black Lives Matter protests. Supplemented with historical items, the exhibition also emphasizes children’s roles as activists and the powerful role they have played in civil rights movements throughout history. A short documentary film, historical footage, and a series of compelling interviews with authors, illustrators, and activists provide context and an in-depth look at the faces of the movement as well as the artists who visualize history in the pages of picture books.
Given the controversy of how such issues as race and slavery are treated in children’s books – going as far as to ban certain books from schools – the exhibit is especially timely. Asked about the controversy, the museum distinguished between politics and history:
“For almost two decades, ‘History Matters’ has been New-York Historical’s motto and an essential part of its mission. With this new exhibition, we show that history continues to matter,” the museum stated. “New-York Historical along with the artists and authors featured in this show persist in telling these great historical stories even as our children’s education is scrutinized by those seeking to avoid difficult conversations. This exhibition traces the legacy of social justice thoughtfully presented for young audiences, and provides a jumping off point for important conversations about race, justice, and America’s past.”
The exhibition has been in the works to come to New-York Historical since August 2020 after it debuted at the High Museum. “It comes from trusted partners and was previously on view in Atlanta, Georgia and Amherst, Massachusetts, it is at its core a history show that centers the experiences of kids, and it tackles tough history in age-appropriate and challenging ways. All of this is in alignment with New-York Historical’s mission to bring history to the widest possible audience.”
The exhibit features original artworks, plus related objects and images from New-York Historical’s collection.A reading nook is also available for visitors to read the books from which the illustrations are taken.
Special to New-York Historical’s presentation are a historical timeline and artifacts from the Museum’s History Responds collection, including drawings by artists and children inspired by the Black Lives Matter movement, and objects from the Gilder Lehrman Institute of American History. The gallery also features a reading nook with books featured in the exhibition available for visitors’ enjoyment.
Several of the books featured in the exhibition have been honored with Coretta Scott King Book Awards, including Hidden Figures, illustrated by Laura Freeman and written by Margot Lee Shetterly, and Let the Children March, illustrated by Frank Morrison and written by Monica Clark-Robinson.
Picture the Dream: The Story of the Civil Rights Movement through Children’s Books is curated by award-winning children’s book author Andrea Davis Pinkney, and is coordinated at New-York Historical by Alice Stevenson, vice president and director of the DiMenna Children’s History Museum, and Alexandra Krueger, manager of museum affairs.
The exhibition’s curator, Andrea Davis Pickney, chose the books featured in the exhibition, with the intent to include those currently in print so that children would have the opportunity to read them. Notably, no changes were made to the selections based on the controversy over book banning, the museum said.
Among the books featured in the exhibition are:
A Wreath for Emmett Till by Marilyn Nelson, illustrated by Philippe Lardy
Hidden Figures: The True Story of Four Black Women and the Space Race by Margot Lee Shetterly, illustrated by Laura Freeman
Lillian’s Right to Vote: A Celebration of the Voting Rights Act of 1965 by Jonah Winter, illustrated by Shane Evans
A Place to Land: Martin Luther King Jr. and the Speech That Inspired a Nation by Barry Wittenstein, illustrated by Jerry Pinkney
If a Bus Could Talk: The Story of Rosa Parks written and illustrated by Faith Ringgold
Parker Looks Up: An Extraordinary Moment by Parker and Jessica Curry, illustrated by Brittany Jackson
Sit-In: How Four Friends Stood Up by Sitting Down by Andrea Davis Pinkney, illustrated by Brian Pinkney
I, Too, Am America by Langston Hughes, illustrated by Bryan Collier, Simon & Schuster Books for Young Readers, 2012
Child of the Civil Rights Movement by Paula Young Shelton, illustrated by Raúl Colón
Throughout the exhibition, a variety of family and education programs are planned. In April, families are invited to take part in online and in-person story times featuring books from Picture the Dream during Little New-Yorkers and Sunday Story Time. Among the books to be read are Our Children Can Soar: A Celebration of Rosa, Barack, and the Pioneers of Change, written by Michelle Cook and illustrated by 13 different award winning illustrators; All Because You Matter by Tami Charles and illustrated by Bryan Collier; Let the Children March by Monica Clark-Robinson and illustrated by Frank Morrison; A Sweet Smell of Roses by Angela Johnson and illustrated by Eric Velasquez; and Change Sings: A Children’s Anthem by Amanda Gorman and illustrated by Loren Long. Additional details about these and other children’s programs are available online.
Open House Teacher Appreciation Day takes place on Saturday, May 14, and includes story times throughout the day along with a drop-in craft for any families at the Museum. Educators can learn more and register here.
Major support for New-York Historical’s presentation of Picture the Dream: The Story of the Civil Rights Movement through Children’s Books is provided by the May and Samuel Rudin Family Foundation. Additional support provided by New-York Historical’s Frederick Douglass Council. Exhibitions at New-York Historical are made possible by Dr. Agnes Hsu-Tang and Oscar Tang, the Saunders Trust for American History, the Evelyn & Seymour Neuman Fund, the New York City Department of Cultural Affairs in partnership with the City Council, and the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature. WNET is the media sponsor.
At the New-York Historical Society, New York’s first museum, you can experience 400 years of history through groundbreaking exhibitions, immersive films, and thought-provoking conversations among renowned historians and public figures. A great destination for history since 1804, the Museum and the Patricia D. Klingenstein Library convey the stories of the city and nation’s diverse populations, expanding our understanding of who we are as Americans and how we came to be.
Ever-rising to the challenge of bringing little or unknown histories to light, New-York Historical will soon inaugurate a new annex housing its Academy for American Democracy as well as the American LGBTQ+ Museum. These latest efforts to help forge the future by documenting the past join New-York Historical’s DiMenna Children’s History Museum and Center for Women’s History. Digital exhibitions, apps, and our For the Ages podcast make it possible for visitors everywhere to dive more deeply into history.
The New-York Historical Society is located at 170 Central Park West at Richard Gilder Way (77th Street), New York, NY 10024, 212-873-3400, nyhistory.org. Follow the museum on social media at @nyhistory on Facebook, Twitter, Instagram, YouTube and Tumblr.